India Sun Care Market Overview, 2022-28

Covering skin with cloth to shield it from sun rays is no longer sufficient to protect skin from UVA and UVB damage as an issue like global warming makes the atmosphere harsher than ever before. This extra consideration provides great growth opportunities for the sun care market. Most people are aware that global warming and ozone depletion are two big environmental issues facing the world. The ozone layer protects life on earth by absorbing most of the harmful ultraviolet (UV) radiation emitted by the sun. Due to the depletion of the ozone layer, harmful solar UV radiation can pass through to the earth's surface, divided into UVA and UVB. UVA causes direct tanning, photo-oxidation of melanin and premature skin aging. Whereas UVB causes sunburn and is the major cause of skin cancer. Growing awareness of hazards associated with sun rays makes people concerned about taking care of their skin from harmful UVA and UVB rays. With the increased knowledge about the benefits of sun care products, consumers are driven to use more sun care products. According to the report, "India Sun Care Market Overview, 2027-28" published by Bonafide Research, the market is anticipated to grow at more than 13% CAGR during the forecast period, with a market size of more than INR 1700 Crore. Further, India's overall market of over-the-counter sun care products has grown at a more than 12% CAGR over the review period from year 2016-17 to 2021-22. The over-the-counter sun care market dominates the overall sun care market, accounting for more than 60% of the total sun care market. The main reason for this dominating share is that sun care products in India are considered cosmetics, so one can sell them without a prescription. Furthermore, the market is segmented by sales and distribution channel into retail and institutional markets. Among them, the retail market for sun care products dominates both the OTC sun care and prescription sun care markets with the highest market share.

There are many opportunities for growth in the sun care market as companies are ready to offer innovative products. Today's consumers are seeking more from less. This habit of people is demanding multi-function products; for example, a sunscreen with the additional benefit of fairness cream and anti-ageing cream. Players like HUL and L'Oreal have acquired more than two thirds of the total sun care market with their multi-benefit offerings. There will be significant growth in the market in the near future as environmental changes, coupled with rising disposable income of individuals and growing awareness about the riskiness of harmful UVA and UVB rays, influence the market. In addition to that, there is an increase in the trend of recreation among the population, owing to the hectic schedule and busy lifestyle, which leads toward adoption of outdoor sports and leisure activities. This has increased the demand for sun care products as uncommon or overexposure to the sun may cause temporary or prolonged skin problems. Outdoor recreational activities necessitate physical exertion as well as exposure to sun rays and atmospheric changes. For this, the demand for sun care or sun protection products arises. These products offer a wide range of benefits, such as protection from the sun, skin moisturization, anti-aging benefits of natural oils, and others. The key market players make these products available to customers through multiple distribution channels as per the customer’s convenience. The growing interest in sun protection creams with benefits of anti-aging has supported the market development of sun care products. The market for sun care items is not restricted to application on sun-exposed parts of the body as the key market players have been working on sun protection supplements. With dynamic trends in the industry, many cities across the country are emerging as a critical market for edible and oral sunscreen products. In addition, players in the market are concentrating on the utilization of cancer prevention agents to forestall skin harm by halting free radicals that lead to ageing and wrinkles. The utilization of probiotics and prebiotic items has boosted the demand for natural sun care items in the market. However, the market for sun care products is expected to be driven by rising demand for organic and natural personal care products as a result of rising health concerns over the projected period. These are generally sourced from plants and ensure that the skin obtains the maximum benefit from the product's natural components. The rising global awareness of skin cancer and other skin diseases has boosted demand for sun care products, which is likely to continue to rise throughout the forecast period. Furthermore, due to their multi-functional sun protection properties as well as wrinkle prevention, these products are gaining appeal among customers. As government health officials try to control the rising number of cases of UV-induced melanomas, the use of such products continues to rise.

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Manmayi Raval

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The sunscreen category is currently a high-growth category in the country with high growth rates which are expected to rise over the next couple of years. For instance, POPxo, India’s largest digital community of millennial women further expands its product offerings in the beauty and personal care segment as it launches the POPxo Suncare range, exclusively by MyGlamm in their new product campaign #ekdoteenapplysunscreen. The POPxo Suncare range features 6 products in its one-of-a-kind revolutionary range of sun care products to protect consumers from sun damage. Further, VLCC, a leading player in the wellness domain, has introduced a range of 15 sun protection products based on herbal/natural ‘actives’, making it the most comprehensive range in the market in India. Apart from the regular SPF-based sunblock lotions, the wide array includes Sweat Free sunblock lotion, Night Peeling cream, Oil-free sunscreen gel, Skin Polishing face scrub, and Sunscreen soufflé. All products in this range are enriched with herbal or fruit extracts, giving a refreshing feel to the skin along with their ultra-protective formula. One of the unique offerings of VLCC’s sun protection range is the Sweat Free Sun Block Lotion SPF 40. It has a distinct 'Sweat Free' formulation that helps the skin retain its natural moisture by making it sweat free. India’s largest single-ingredient personal care brand, mCaffeine, has launched India’s first-ever powder sunscreen, Coffee Powder Sunscreen. Along with that, the brand has introduced Coffee Sunscreen Lotion. Enriched with the goodness of coffee and caffeine, the sunscreens offer up to 8 hours of protection from harmful UVA and UVB rays. mCaffeine's sunscreens are available in four variants: two each of powder and lotion sunscreens with SPF 30 PA+++ and SPF 50 PA++, respectively. mCaffeine's powder sunscreen is here to transform how consumers perceive sunscreen.

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COVID-19 Impacts: COVID-19 has led to production shutting down in various industries, including the sector of personal care products. The cessation in production has caused supply chain disruption, impacting the demand and supply balance for the product. The prevailing work from home conditions has reduced outdoor visits and this has hampered the application of sun care products. Amid the virus outbreak situations, there is a decline in the number of outdoor recreational activities, and this has significantly reduced the demand for sun care products in the market. However, the surge in consumer consciousness is developing and boosting demand for personal care products. This has increased the usage of sun care items. The key market players intrigue the consumer base by offering new, attractive, and diversified variants in the same product line, offering consumers a wide range of choices to choose the best suitable product as per their needs and preferences. Considered for the Report: Geography: India Base Year: FY 2016-17 Estimated Year: FY 2022-23 Forecast Year: FY 2027-28 Objective of the study: • To present an Indian overview on sun care products segment of cosmetic and pharmacy industry • To analyze and forecast the market size of India Sun Care Market, in terms of value • To define, classify and forecast sun care market on the basis of segments like over-the-counter sun care products and prescription sun care products • To further define and forecast India Sun Care Market on the basis of sales channel • To strategically profile leading players, which are operating in the sun care market of India Approach for the Report: Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web. Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years. Scope of the Report: “India Sun Care Market Overview, 2027-28” discusses the following aspects of Sun Care Market in India: - India Facial Care Market Outlook - India Facial Care Market Size By Value & Forecast - India Facial Care Market Segmental Analysis: By Category - India Sun Care Market Outlook - India Sun Care Market Size By Value & Forecast: Overall Market, Retail Sun Care Market and Institutional Sun Care Market - India Sun Care Market Segmental Analysis: By Company, By Retail Vs. Institutional, By OTC Vs. Prescription - India OTC Sun Care Market Outlook - India OTC Sun Care Market Size By Value & Forecast - India Sun Care Market Segmental Analysis: By Retail Vs. Institutional - India Prescription Sun Care Market Outlook - India Prescription Sun Care Market Size By Value & Forecast - India Sun Care Market Segmental Analysis: By Retail Vs. Institutional - Products Price & Variant Analysis - Policy and Regulatory Landscape - Porter’s Five Forces Analysis - Key Vendors in sun care market space Intended Audience: This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to sun care products industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.