Most of people are becoming aware about global warming and ozone depletion which are two big environmental issue faced by the world. Ozone layer protects life on earth by absorbing most of the harmful ultraviolet (UV) radiation emitted by the sun. Due to depletion of ozone layer, harmful solar UV radiation can pass through to the earth's surface divided into UVA and UVB. UVA causes direct tanning, photo-oxidation of melanin and premature skin aging. Whereas UVB causes sunburn and it is the major cause of skin cancer. Growing awareness of hazards associated with sun rays, make people concern about taking care of skin from harmful UVA and UVB. Most of people wrap their skin to hide from sun rays whenever they are going outside in sunlight. But as expert say, this is not enough to secure skin from harmful UV radiations. With the increased knowledge about benefit of sun care products, consumers are driven to use more sun care products.
According the report on 'India Sun Care Market Overview, 2027-28 published by Bonafide Research, the market is anticipated to grow at more than 13% CAGR during the forecast period, with a market size of more than INR 1700 Crore. As a part of total sun care market, over-the-counter sun care market dominates the overall sun care market with market share of more than 60%. Main reason for this dominating share is sun care products in India are considered as cosmetic, so one can sell it without prescription. Furthermore, market segmented by sales and distribution channel into retail market and institutional market. Among them, retail market of sun care products dominate the both market OTC sun care and prescription sun care with higher market share.
There are wide opportunities for growth in sun care market as companies are ready to give innovative products. Today’s consumers are seeking more from less approach. This habit of people demands multi-function products for example, a sunscreen with additional benefit of fairness cream and anti-ageing cream. Players like HUL and L’Oreal have acquired more than two third market space of total sun care market with its multi-benefited offerings. There is significant growth of the market in near future as environment changes consider with rising disposable income of individual and growing awareness about riskiness of harmful UVA and UVB strive the market growth.
Major companies that operate into the sun care market in India are Hindustan Unilever Limited, L’Oreal India Private Limited, Lotus Herbals Private Limited, VLCC Health Care Limited, Nivea India Private Limited, Sun Pharmaceutical Industries Limited, The Himalaya Drug Company, Procter & Gamble Home Products Private Limited, Patanjali Ayurved Limited, Three-N-Products Private Limited.