Assess the market before entering into it and reduce the risk

PRIMARY DATA COLLECTION                                                                                                

We give utmost emphasis on primary research as by conducting these interviews, we capture highly reliable first-hand data. We have shall prepare questionnaires and will take qualitative interviews with personals playing a vital role in the industry management, and decision-makers. We shall conduct quantitative interviews with channel sales personnel to understand consumer demand (a holistic and unbiased picture of the market). It helps our team to understand the market better, most of the time we draw trends, dynamics, and recommendations by combining responses of all the groups.



We source secondary data from published articles, company websites, magazines, associations, trade journals, annual reports, government official websites, a host of reports in our repository and other paid database sources. For some of the small evolving organizations, where annual reports are not available, we purchase their financials. Once the data is collected, we combine &validate it with primary inputs to ensure the authenticity of the data. We reiterate the process if we feel that the data collected is insufficient to answer the client's needs.


The details of secondary sources are mentioned below:

  • Government – Has a wide availability of open data such as census, economic, and trade geographic information, along with whitepapers and reports.

  • Annual Reports – Company reports, financial analyses, press releases, and websites can give much useful information.

  • Associations and trade unions – Every other organization conducts their own research within the sector and publishes the insights, growth prospects, challenges faced by current trends, and future scope within the industry.

  • General media – Journals, newspapers, and magazine articles often report surveys and findings, especially on issues such as consumer confidence, trends, and spending patterns.

  • Paid database sources – We have access to some of the big databases like Bloomberg Quint, Hoovers, Thomson Reuters, Factiva, Captial IQ, LexisNexis etc. which further helps us to extract the crucial data.


Data is continuously filtered to ensure that only validated and authenticated sources are considered. Once we have all the data we utilize a combination of bottom-up and top-down approaches for market sizing, segmenting, and estimating. The final values have been derived from the cross-linking of the gathered primary and secondary information. We do not only study the numbers but also provide you with an in-depth study of the effects of the market dynamics, trends, policy & regulatory aspects, product, pricing & marketing strategies etc. These factors are also considered while doing the forecasting in addition to various recommended statistical methods.


We crosscheck the same via a combination of economic tools, industry/domain experience cross-industry and cross-country data. Our industry experts can point out the emerging market patterns and help us validate our findings further cross-validated with published sources. We do not only document information, but also recommend the course of action for our clients.


The content team plots the graphs, and table and explains the reason for the growth/decline of the market. At the same time, the financial team prepares company profiles and once completed the quality team would review the report and make necessary changes.