North America Deodorant Market Outlook, 2027

North America Deodorant Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Featured Companies

  • 1. Procter & Gamble Co
  • 2. Emami Limited
  • 3. Mot Hennessy Louis Vuitton SA (LVMH)
  • 4. EO Products
  • 5. Unilever
  • 6. Adidas AG
  • More...

One of the most often used items is deodorant since it may keep the underarms fresh and stop the body from developing an offensive odour even in warm weather. A big number of people experience the emission of odour and perspiration from their bodies as a result of global warming, which contributes to increase consumption. As an illustration, the data from NASA's Goddard Institute for Space Studies (GISS) in New York show that the global temperature has increased by 1.5 degrees Fahrenheit during 1951–1980. Due to growing hygiene awareness and the availability of many fragrances in various formats, the deodorant market in the region has expanded. On the other hand, the market for deodorants as a whole is anticipated to rise due to the quantity of male grooming products, in addition to the presence of international vendors and rising demand for on-demand antiperspirants. According to the report, "North America Deodorant Market Outlook, 2027," published by Bonafide Research, the market is anticipated to grow at a rate of 4.63% CAGR during the forecast period. The demand for safe, natural, and organic deodorant products in the market has increased due to greater consumer knowledge of the negative effects of paraben and aluminium compounds found in deodorants. Consumer awareness and socialisation have contributed to the rise in hygiene awareness brought on by lifestyle changes and a higher level of living. The deodorant market in North America is primarily being driven by the healthy living trend. Additionally, smelling pleasant is an indication of good manners and hygiene. Deodorants are frequently used by consumers to preserve their personal cleanliness, which increases consumption. As a result, businesses are releasing affordable and useful products for the middle-income group.

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The major manufacturers produce clinically tested solutions that remain effective on the body for longer than 24 hours due to the growing consumer preference for looking presentable, remaining sweat-free, and remaining odor-free for 24 hours. One of the major factors fuelling the market's expansion in the United States is the rising demand for personal grooming products together with the rise in female employment participation. A bright outlook for the market is also being created by the growing desire for creative and innovative perfumes and scented items among the general public, particularly millennials. The demand for "natural" products in the United States is rising as customers search for natural substitutes, similar to other consumer packaged goods across categories. One of the primary elements that has contributed to the rise and usage of deodorants in the nation is an established retail platform. Additionally, customers now have access to both worldwide and innovative companies in the category because to the ease of product availability and the large number of firms who chose the nation as their launchpad. Additionally, organic deodorant doesn't leave stains on clothing, which is another important feature in driving up demand for the product. For instance, Shahnaz Husain Group has announced the launch of organic and herbal DEO for the Indian market in 2018 which is in response rising demand. Many producers are putting their efforts into developing better and more inventive goods that can satisfy the needs of the majority of people and consequently increase their customer base. The development of lightweight, straightforward, and user-friendly deodorant wipes in the form of wiping sheets is also boosting the deodorant market's revenue. But one of the reasons the deodorant roll-ons market revenue is anticipated to expand at a high rate over the projected period in North America is due to the significant presence of MNC businesses supplying deodorant roll-ons with well-established distribution systems in developing countries. Additionally, the consumer products industry has seen a sharp increase in B2C business growth as a result of the growing use of e-commerce in North America and the Asia Pacific. Consumer purchasing habits have drastically altered over the past few years, and people are now researching products online and purchasing goods like personal care, scents, perfumes, and deodorants via various e-commerce platforms. This is the main factor accelerating the deodorant market's growth. Covid-19 Impacts: The effect of COVID-19 on consumer purchases of deodorants was evident in product pricing, which were drastically reduced to get rid of hoarded stock. Deodorants were not seen as essential items during this crisis, hence it was expected that their demand would be minimal. Travel restrictions brought on by COVID-19 have undoubtedly hampered the deodorant market's expansion for some time. Additionally, the COVID-19 outbreak's effect on people staying at home reduces consumer preference for maintaining grooming standards, which has a negative effect on the deodorant market.

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Manmayi Raval

Manmayi Raval

Research Consultant

Major Companies present in the report Unilever, The Procter & Gamble Company, Coty, Beiersdorf Global AG, L'Occitane International SA, Avon Products Inc., Revlon, Adidas AG, LVMH, Church & Dwight Co. Inc., Estée Lauder Companies, Burberry Group plc, Emami Ltd., McNroe Consumer Products Pvt. Ltd., erbaviva Considered in this report • Geography: North America • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • North America Deodorant market with its value and forecast along with its segments • Country-wise deodorant market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Countries covered in the report • United States • Canada • Mexico By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Procter & Gamble Co
  • Emami Limited
  • Mot Hennessy Louis Vuitton SA (LVMH)
  • EO Products
  • Unilever
  • Adidas AG
  • Waterpik Technologies (Church & dwight)
  • L’Oreal
  • Estee Lauder
  • Coty (Cottage Holdco B.V.) (JAB Cosmetics B.V. is the parent of Cottage Holdco B.V.)
  • Burberry Group plc
  • Revlon Inc. (Elizabeth Arden is a subsidiary)
  • L'Occitane International SA
  • Beiersdorf Global AG
  • Avon Products Inc.
  • erbaviva

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Dynamics
  • 2.1. Market Drivers
  • 2.2. Challenges
  • 2.3. Opportunity
  • 2.4. Restraints
  • 2.5. Market Trends
  • 2.6. Covid-19 Effect
  • 2.7. Supply chain Analysis
  • 2.8. Policy & Regulatory Framework
  • 2.9. Industry Experts Views
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Market Structure
  • 4.1. Market Considerate
  • 4.2. Assumptions
  • 4.3. Limitations
  • 4.4. Abbreviations
  • 4.5. Sources
  • 4.6. Definitions
  • 5. Economic /Demographic Snapshot
  • 6. Competitive Landscape
  • 6.1. Competitive Dashboard
  • 6.2. Business Strategies Adopted by Key Players
  • 6.3. Key Players Market Share Insights and Analysis, 2021
  • 6.4. Key Players Market Positioning Matrix
  • 6.5. Consolidated SWOT Analysis of Key Players
  • 6.6. Porter's Five Forces
  • 7. Global Deodorant Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Size and Forecast,, By Geography
  • 7.3. Market Size and Forecast,, By Product Type
  • 7.4. Market Size and Forecast,, By End User
  • 7.5. Market Size and Forecast,, By Packing Material
  • 7.6. Market Size and Forecast,, By Distribution Channel
  • 8. North America Deodorant Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Country
  • 8.3. Market Size and Forecast, By Product Type
  • 8.4. Market Size and Forecast, By End User
  • 8.5. Market Size and Forecast, By Packing Material
  • 8.6. Market Size and Forecast, By Distribution Channel
  • 8.7. US Deodorant Market Outlook
  • 8.7.1. Market Size By Value
  • 8.7.2. Market Size and Forecast, By Product Type
  • 8.7.3. Market Size and Forecast, By End User
  • 8.7.4. Market Size and Forecast, By Packing Material
  • 8.7.5. Market Size and Forecast, By Distribution Channel
  • 8.8. Canada Deodorant Market Outlook
  • 8.8.1. Market Size By Value
  • 8.8.2. Market Size and Forecast, By Product Type
  • 8.8.3. Market Size and Forecast, By End User
  • 8.8.4. Market Size and Forecast, By Packing Material
  • 8.8.5. Market Size and Forecast, By Distribution Channel
  • 8.9. Mexico Deodorant Market Outlook
  • 8.9.1. Market Size By Value
  • 8.9.2. Market Size and Forecast, By Product Type
  • 8.9.3. Market Size and Forecast, By End User
  • 8.9.4. Market Size and Forecast, By Packing Material
  • 8.9.5. Market Size and Forecast, By Distribution Channel
  • 9. Company Profile
  • 9.1. Moët Hennessy Louis Vuitton (LVMH)
  • 9.1.1. Company Snapshot
  • 9.1.2. Company Overview
  • 9.1.3. Financial Highlights
  • 9.1.4. Geographic Insights
  • 9.1.5. Business Segment & Performance
  • 9.1.6. Product Portfolio
  • 9.1.7. Key Executives
  • 9.1.8. Strategic Moves & Developments
  • 9.2. L’Oréal
  • 9.3. Estee Lauder
  • 9.4. Coty Inc.
  • 9.5. Burberry Group PLC
  • 9.6. Revlon Inc.
  • 9.7. L'Occitane International SA
  • 9.8. Unilever PLC
  • 9.9. Procter & Gamble Company
  • 9.10. Adidas AG
  • 9.11. McNROE Consumer Pvt. Ltd.
  • 9.12. Emami Ltd.
  • 9.13. Avon Products Inc.
  • 9.14. EO Products
  • 9.15. Beiersdorf Global AG
  • 9.16. Church & Dwight Co. Inc.
  • 10. Strategic Recommendations
  • 11. Annexure
  • 11.1. FAQ`s
  • 11.2. Notes
  • 11.3. Related Reports
  • 12. Disclaimer

List of Table

Table 1: Global Deodorant Market Snapshot, By Segmentation (2021 & 2027) (in USD Billion)
Table 2: Influencing Factors for Global Deodorant Market, 2021
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Deodorant Market Size and Forecast, By Geography 2016 to 2027F (In USD Billion)
Table 7: Global Deodorant Market Size and Forecast, By Product Type 2016 to 2027F (In USD Billion)
Table 8: Global Deodorant Market Size and Forecast, By End User 2016 to 2027F (In USD Billion)
Table 9: Global Deodorant Market Size and Forecast, By Packing Material 2016 to 2027F (In USD Billion)
Table 10: Global Deodorant Market Size and Forecast, By Distribution Channel 2016 to 2027F (In USD Billion)
Table 11: North America Deodorant Market Size and Forecast, By Product Type 2016 to 2027F (In USD Billion)
Table 12: North America Deodorant Market Size and Forecast, By End User 2016 to 2027F (In USD Billion)
Table 13: North America Deodorant Market Size and Forecast, By Packing Material 2016 to 2027F (In USD Billion)
Table 14: North America Deodorant Market Size and Forecast, By Distribution Channel 2016 to 2027F (In USD Billion)
Table 15: US Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 16: US Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 17: US Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 18: US Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 19: Canada Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 20: Canada Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 21: Canada Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 22: Canada Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 23: Mexico Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 24: Mexico Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 25: Mexico Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 26: Mexico Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)


List of Figures

Figure 1: Global Deodorant Market Size (USD Billion) By Region, 2021 & 2027
Figure 2: Market attractiveness Index, By Region 2027
Figure 3: Market attractiveness Index, By Product Type 2027
Figure 4: Competitive Dashboard of top 5 players, 2021
Figure 5: Market Share insights of key players, 2021
Figure 6: Porter's Five Forces of Global Deodorant Market
Figure 7: Global Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 8: Global Deodorant Market Share By Region (2021)
Figure 9: North America Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 10: North America Deodorant Market Share By Country (2021)
Figure 11: US Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 12: Canada Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)
Figure 13: Mexico Deodorant Market Size By Value 2016, 2021 & 2027F (in USD Billion)

Market Research FAQs

Based on the obtained data, it's reported that 299.85 million Americans used deodorant or antiperspirants in 2021.

In that year, Dove was the leading U.S. deodorant brand with sales of 203.9 million U.S. dollars. The production of fluids secreted by the sweat glands is referred to as perspiration.

90% of Americans age 18-29 use deodorant daily, as opposed to only 78% aged 60 and over.

A breakdown of the study reveals that two thirds of all Canadians (more Englishspeaking Quebeckers and Mantimers than others) use underarm deodorants, and that many men as well as women like to apply scent to other parts of the body.

In 1888, the first modern commercial deodorant, Mum, was developed and patented by a U.S. inventor in Philadelphia, Pennsylvania, Edna Murphey.
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North America Deodorant Market Outlook, 2027

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