Global Baby Strollers & Prams Market Outlook, 2026

By the end of the forecasted period, the global baby stroller & prams market is expected to incline to a value of USD 3000 Million.

Featured Companies

  • 1. Dorel Industries Inc.
  • 2. Britax Child Safety, Inc.
  • 3. Goodbaby International Holdings
  • 4. Graco Children's Products Inc.
  • 5. Mothercare PLC
  • 6. Aprica Kassai
  • 7. Artsana Group
  • 8. Brevi Milano SPA
  • 9. Bugaboo International
  • More...

The history of baby strollers started way back to the 18th century, by the Duke of Devonshire’s children, which were meant to be pulled by a pony or goat. What we see today is a result of evolution that occurred with the evolving need of the parents and the comfort of the baby. While prams are usually used to carry infants, the strollers last up to three years of age. The recent publication of Bonafide Research titled- Global Baby Stroller & Prams Market Outlook, 2026, classified the market into baby strollers and prams into product types and sales channels, across regions and countries.

The baby strollers & prams come in handy to the parents to perform their daily activities while protecting them from weather conditions, heat, and dust. The ease of carrying the child and the multiple uses of these products has allowed them to be popular amongst young parents. Globally, the strollers & prams market grew with an average YOY of over 5% in 2015-2019. But the market was severely affected by the outbreak of the Covid pandemic. Baby stroller is a promising market estimated to exhibit continued growth during the forecast period. By the end of the forecasted period, the market is expected to incline to a value of USD 3000 Million, majorly focused on the economically emerging countries. The demand for baby strollers is majorly driven by the steadily rising birthrate backed by the increasing spending on baby care accessories.

The market is led by the lightweight baby strollers segment which is foldable and weighs less than 20lbs. With the increasing number of the family with more than one child, the multi-child stroller segment grew by 2.21%. The growing urbanization, changing lifestyles, dual-income, and high exposure to online platforms will significantly influence the baby stroller and pram market. The prams segment is to be the lowest contributor in the global market, reaching a value of USD 200 Million by the end of 2026. The compact and easy storage of these products is enhancing the market growth as nuclear families are now shifting towards less spaced apartments.

Classified into three sales channel segments of hypermarket/ supermarket, specialty store, and online sales channel & others is led by the specialty store. Baby care product manufacturers are contemplating new alliances with online retailers, baby care portals, and baby boutique chains. The segment held nearly half of the market share, followed by the supermarket/ hypermarket segment. The proliferation of online stores and portals dedicated to baby care products and accessories is another major factor fueling the baby strollers market. The online and other sales channel segment is expected to be growing at an anticipated CAGR of 6.24% in the coming years.

Increasing birth rates across Asia majorly in India, China, and Bangladesh is to drive the demand for baby strollers. As the number of working women increased, the need for carrying their babies to different places at a greater convenience has also increased. This has widened the scope for baby strollers, majorly in Asian countries, which is expected to grow to a market share of approx. 30%. While Europe can be said to be a market at the maturity stage, North America leads the global baby stroller and prams market. European countries are witnessing an increase in demand on account of increasing working mothers in countries such as Iceland, Denmark, Norway, and Sweden.

The companies are focusing on new product developments, market expansion, and technological advancements, to sustain the market competition and increase the sales of the product. Key manufacturers of this industry include Goodbaby International Holdings, Dorel Industries Inc., Stokke AS, Graco Children's Products Inc., Artsana S.P.A., Britax Child Safety, Inc., Hauck Gmbh & Co. KG, Delta Children's Products Corp, Uppababy, Mothercare PLC, Brevi Milano Spa, Inglesina U.S.A. Inc. & Others

CONSIDERED IN THE REPORT
• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

REGIONS COVERED:
• North America
• Europe
• Asia Pacific
• Latin America
Middle East & Africa

ASPECTS COVERED IN THE REPORT
• Market Size by Value for the period (2015-2026F)
• Market Share by Product Type (Pram, Standard, Jogging, Lightweight, Multi-child or Side by Side, Travel System)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores & Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company



What's Inside a Bonafide Research`s industry report?

Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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Companies Mentioned

  • Dorel Industries Inc.
  • Britax Child Safety, Inc.
  • Goodbaby International Holdings
  • Graco Children's Products Inc.
  • Mothercare PLC
  • Aprica Kassai
  • Artsana Group
  • Brevi Milano SPA
  • Bugaboo International
  • Hauck Group
  • iCandy
  • Inglesina USA Inc.
  • Peg Perego
  • Stokke AS
  • Uppababy

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definitions
  • 4. Global Baby Strollers & Prams Market Outlook
  • 4.1. Market Size by Value
  • 4.2. Market Share
  • 4.2.1. By Sales Channel
  • 4.2.2. By Region
  • 4.2.3. By Country
  • 4.2.4. By Company
  • 5. North America Baby Strollers & Prams Market Outlook
  • 5.1. Market Size by Value
  • 5.2. Market Share
  • 5.2.1. By Sales Channel
  • 5.2.2. By Country
  • 5.3. US Baby Strollers & Prams Market
  • 5.4. Canada Baby Strollers & Prams Market
  • 5.5. Mexico Baby Strollers & Prams Market
  • 6. Europe Baby Strollers & Prams Market Outlook
  • 6.1. Market Size by Value
  • 6.2. Market Share
  • 6.2.1. By Sales Channel
  • 6.2.2. By Country
  • 6.3. UK Baby Strollers & Prams Market
  • 6.4. Germany Baby Strollers & Prams Market
  • 6.5. France Baby Strollers & Prams Market
  • 6.6. Spain Baby Strollers & Prams Market
  • 6.7. Italy Baby Strollers & Prams Market
  • 6.8. Russia Baby Strollers & Prams Market
  • 7. Asia Pacific Baby Strollers & Prams Market Outlook
  • 7.1. Market Size by Value
  • 7.2. Market Share
  • 7.2.1. By Sales Channel
  • 7.2.2. By Country
  • 7.3. China Baby Strollers & Prams Market
  • 7.4. Japan Baby Strollers & Prams Market
  • 7.5. India Baby Strollers & Prams Market
  • 7.6. Australia Baby Strollers & Prams Market
  • 7.7. Indonesia Baby Strollers & Prams Market
  • 8. Latin America Baby Strollers & Prams Market Outlook
  • 8.1. Market Size by Value
  • 8.2. Market Share
  • 8.2.1. By Sales Channel
  • 8.2.2. By Country
  • 8.3. Brazil Baby Strollers & Prams Market
  • 8.4. Argentina Baby Strollers & Prams Market
  • 8.5. Columbia Baby Strollers & Prams Market
  • 9. Middle East & Africa Baby Strollers & Prams Market Outlook
  • 9.1. Market Size by Value
  • 9.2. Market Share
  • 9.2.1. By Sales Channel
  • 9.2.2. By Country
  • 9.3. UAE Baby Strollers & Prams Market
  • 9.4. Saudi Arabia Baby Strollers & Prams Market
  • 9.5. South Africa Baby Strollers & Prams Market
  • 10. Market Dynamics
  • 10.1. Key Drivers
  • 10.2. Key Challenges
  • 11. Market Trends and Developments
  • 11.1. Product Bundling
  • 11.2. Eco-Friendly Fabrics
  • 11.3. Smart Strollers & Prams
  • 12. Company Profiles
  • 12.1. Aprica Kassai
  • 12.2. Artsana Group
  • 12.3. Brevi Milano SPA
  • 12.4. Britax Child Safety
  • 12.5. Bugaboo International
  • 12.6. Dorel Industries
  • 12.7. Goodbaby International Holdings Ltd.
  • 12.8. Graco Children’s Products Inc (Newell Brands Inc.)
  • 12.9. Hauck Group
  • 12.10. iCandy
  • 12.11. Inglesina USA Inc.
  • 12.12. Mothercare Plc.
  • 12.13. Peg Perego
  • 12.14. Stokke AS
  • 12.15. Uppababy
  • 13. Strategic Recommendations
  • 14. Related Reports
  • 15. Disclaimer

List of Tables
Table 1: Global Baby Strollers & Prams Market Share by Product Type (In USD Million) (2015 -2026F)
Table 2: Global Baby Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Table 3: Global Baby Strollers & Prams Market Share by Region (2015, 2020 & 2026F)
Table 4: Global Baby Strollers & Prams Market Size by Country (2015, 2020 & 2026F)
Table 5: Global Baby Strollers & Prams Market Share by Company (2020)
Table 6: North America Baby Strollers & Prams Market Size by Product Type (In USD Million) (2015 -2026F)
Table 7: North America Baby Strollers & Prams Market Share by Country (2015 -2026F)
Table 8: US Baby Population 2015 – 2030F
Table 9: US Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 10: US Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 11: Canada Baby Population 2015 – 2030F
Table 12: Canada Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 13: Canada Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 14: Mexico Baby Population 2015 – 2030F
Table 15: Mexico Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 16: Mexico Baby Strollers & Prams Market Size Forecast By Value 2021F- 2026F (In USD Million)
Table 17: Europe Baby Strollers & Prams Market Size by Product Type (In USD Million) (2015 -2026F)
Table 18: Europe Baby Strollers & Prams Market Share by Country (2015 -2026F)
Table 19: UK Baby Population 2015 – 2030F
Table 20: UK Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 21: UK Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 22: Germany Baby Population 2015 – 2030F
Table 23: Germany Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 24: Germany Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 25: France Baby Population 2015 – 2030F
Table 26: France Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 27: France Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 28: Spain Baby Population 2015 – 2030F
Table 29: Spain Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 30: Spain Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 31: Italy Baby Population 2015 – 2030F
Table 32: Italy Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 33: Italy Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 34: Russia Baby Population 2015 – 2030F
Table 35: Russia Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 36: Russia Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 37: Asia Pacific Baby Strollers & Prams Market Share by Product Type (2015 -2026F)
Table 38: Asia Pacific Baby Strollers & Prams Market Share by Country (2015 -2026F)
Table 39: China Baby Population 2015 – 2030F
Table 40: China Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 41: China Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 42: Japan Baby Population 2015 – 2030F
Table 43: Japan Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 44: Japan Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 45: India Baby Population 2015 – 2030F
Table 46: India Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 47: India Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 48: Australia Baby Population 2015 – 2030F
Table 49: Australia Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 50: Australia Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 51: Indonesia Baby Population 2015 – 2030F
Table 52: Indonesia Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 53: Indonesia Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 54: Latin America Baby Strollers & Prams Market Share by Product Type (2015 -2026F)
Table 55: Latin America Baby Strollers & Prams Market Share by Country (2015 -2026F)
Table 56: Brazil Baby Population 2015 – 2030F
Table 57: Brazil Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 58: Brazil Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 59: Argentina Baby Population 2015 – 2030F
Table 60: Argentina Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 61: Argentina Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 62: Columbia Baby Population 2015 – 2030F
Table 63: Columbia Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 64: Columbia Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 65: Middle East & Africa Baby Strollers & Prams Market Share by Product Type (2015 -2026F)
Table 66: Middle East & Africa Baby Strollers & Prams Market Share by Country (2015 -2026F)
Table 67: UAE Baby Population 2015 – 2030F
Table 68: UAE Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 69: UAE Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 70: Saudi Arabia Baby Population 2015 – 2030F
Table 71: Saudi Arabia Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 72: Saudi Arabia Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 73: South Africa Baby Population 2015 – 2030F
Table 74: South Africa Baby Strollers & Prams Market Size by Value 2015 - 2020 (In USD Million)
Table 75: South Africa Baby Strollers & Prams Market Size Forecast by Value 2021F- 2026F (In USD Million)
Table 76: Key Facts of Aprica Kassai
Table 77: Key Facts of Artsana Group
Table 78: Key Facts of Brevi Milano SPA
Table 79: Key Facts of Britax Child Safety, Inc.
Table 80: Key Facts of Bugaboo International
Table 81: Key Facts of Dorel Industries
Table 82: Key Facts of Good Baby International Holdings Ltd,
Table 83: Key Facts of Graco Children’s Products Inc
Table 84: Key Facts of Hauck Group
Table 85: Key Facts of iCandy
Table 86: Key Facts of Inglesina USA Inc.
Table 87: Key Facts of Mothercare Plc.
Table 88: Key Facts of Peg Perego
Table 89: Key Facts of Stokke AS
Table 90: Key Facts of Uppababy

List of Figures
Figure 1: North America Baby Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Figure 2: Europe Baby Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Figure 3: Asia Pacific Baby Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Figure 4: Latin America Baby Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)
Figure 5: Middle East & Africa Baby Strollers & Prams Market Share by Sales Channel (2015, 2020 & 2026F)

Feed Phosphate Market Research FAQs

Globally, the strollers & prams market grew with an average YOY of over 5% in 2015-2019.

By the end of the forecasted period, the market is expected to incline to a value of USD 3000 Million

North America leads the global baby stroller and prams market.

Goodbaby International Holdings, Dorel Industries Inc., Stokke AS, Graco Children's Products Inc., Artsana S.P.A., Britax Child Safety, Inc., Hauck Gmbh & Co. KG, Delta Children's Products Corp, Uppababy, Mothercare PLC, Brevi Milano Spa, Inglesina U.S.A. Inc.
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Global Baby Strollers & Prams Market Outlook, 2026

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