The baby strollers and prams market is forecasted to exceed USD 4505 million by 2030, growing at a 6.16% CAGR from 2025-30, driven by demand for multifunctional products.
- Historical Period2019-2023
- Base Year2024
- Forecast Period2025-2030
- Market Size (2024) USD 3157.73 Million
- Market Size (2030) USD 4505 Million
- CAGR (2025-2030) 6.16%
- Largest MarketNorth America
- Fastest Market Asia-Pacific
- Format
Featured Companies
- 1. Dorel Industries Inc.
- 2. Britax Child Safety, Inc.
- 3. Goodbaby International Holdings
- 4. Graco Children's Products Inc.
- 5. Mothercare PLC
- 6. Aprica Kassai
- 7. Artsana Group
- 8. Brevi Milano SPA
- 9. Bugaboo International
- More...
Baby Stollers & Prams Market Analysis
Baby strollers and prams are essential mobility aids designed for transporting infants and young children, offering both conveniences for parents and comfort for babies. Strollers are typically lightweight, foldable, and equipped with features like adjustable seats and storage compartments, making them ideal for everyday use and travel. They are suitable for older infants and toddlers who can sit up. Prams, on the other hand, are designed primarily for newborns and younger infants, allowing them to lie flat and providing a more secure environment. Prams often have a more classic design and are bulkier, making them less portable than strollers. Both products prioritize safety, with features such as harnesses, brakes, and sturdy frames. The choice between a stroller and a pram often depends on the child's age, lifestyle preferences, and specific needs of the family. As parents seek to balance functionality with style, manufacturers are increasingly focusing on innovative designs, materials, and features that enhance usability while ensuring the comfort and safety of their children. According to the research report, “Global Baby Strollers and Prams Market Outlook, 2030” published by Bonafide Research, the market is expected to cross USD 4505 Million market size by 2030, increasing from USD 3157.73 Million In 2024. The global market is forecasted to grow with 6.16% CAGR by 2025-30. The global baby strollers and prams market has evolved significantly over the years, reflecting changes in parenting styles, lifestyles, and safety regulations. Historically, baby transport solutions have existed in various forms, from simple hand-carried cradles to more sophisticated designs. The modern stroller emerged in the early 20th century, with innovations in materials and engineering leading to the lightweight, versatile models available today. The rise of urban living and the increasing number of working parents have further fueled demand for convenient baby transport options. Regulatory policies regarding child safety have also influenced the market, with many countries implementing stringent safety standards for baby products. These regulations ensure that strollers and prams are designed to minimize risks and enhance child safety, promoting consumer confidence. Sustainability has become a focal point in recent years, with manufacturers exploring eco-friendly materials and production processes in response to growing environmental concerns. As the market continues to grow, it is shaped by ongoing advancements in technology, evolving consumer preferences, and the increasing importance of safety and sustainability in product development.
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Market Drivers • Increased Safety Awareness: Growing concerns about child safety are a significant driver for the global baby stroller and prams market. Parents are increasingly aware of the importance of durable, secure strollers that provide proper support for infants and toddlers. This demand is fueled by safety guidelines that recommend ergonomic designs to support the child’s posture and prevent accidents, encouraging parents to invest in strollers that prioritize child safety. • Rising Urbanization and Dual-Income Households: With increasing urbanization and a rise in dual-income households, there is a greater demand for convenient and reliable baby strollers and prams. Busy lifestyles drive the need for easy-to-use, multi-functional strollers, which offer parents the flexibility to take their children outdoors or to travel with ease. This trend is particularly strong in urban areas where compact, travel-friendly strollers are essential. • High Price Sensitivity: Price sensitivity remains a key challenge in the baby stroller market, especially in developing countries where families may view strollers as non-essential due to their cost. For many parents, strollers and prams are often viewed as luxury items, which can restrict market growth in price-conscious regions. • Competition from Baby Carriers: The rising popularity of alternative baby transport solutions like ergonomic baby carriers presents competition for traditional strollers and prams. Baby carriers appeal to parents due to their affordability, portability, and convenience, driving stroller manufacturers to enhance features and create added value to compete effectively. Market Trends • Multi-Functional and Compact Strollers: The trend toward multi-functional, compact strollers is gaining popularity, especially among urban parents seeking products that are easy to store and transport. Strollers with convertible functions that adapt as the child grows are in demand, providing long-term use and value. This trend reflects a growing preference for adaptable, space-saving solutions in densely populated areas. • Eco-Friendly and Sustainable Materials: Sustainability is becoming a major trend, with parents increasingly favoring strollers made from eco-friendly, non-toxic materials. Manufacturers are adopting sustainable production methods and utilizing recyclable materials to appeal to environmentally conscious consumers, aligning with a broader trend toward sustainable choices in baby products. • Technological Integration: Strollers with integrated smart features, such as GPS tracking, built-in temperature sensors, and automatic braking systems, are gaining traction. These advanced strollers cater to tech-savvy parents who prioritize convenience and security, contributing to a growing segment of high-tech baby transport solutions that enhance the overall user experience.
Baby Stollers & Prams Segmentation
| By Product Type | Pram | |
| Standard | ||
| Jogging | ||
| Lightweight | ||
| Multi-child or Side by Side | ||
| Travel System | ||
| By Sales Channel | Hypermarket & Supermarket | |
| Specialty Stores | ||
| Online | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Russia | ||
| Asia-Pacific | China | |
| Japan | ||
| India | ||
| Australia | ||
| South Korea | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| MEA | United Arab Emirates | |
| Saudi Arabia | ||
| South Africa | ||
Segmenting the stroller market by product type includes a variety of categories to meet the needs, preferences, and age groups of children of different parents. Key product types include lightweight strollers, standard strollers, multi-seater strollers, travel systems, and infant strollers. Lightweight strollers are compact, easy to fold, and ideal for quick trips, making them popular with urban parents who value portability and convenience for their daily outings. Standard strollers are more durable and feature features such as adjustable backrest seats, sun visors, and storage compartments, making them ideal for long-term use from infancy to toddlerhood. Multi-seater strollers, such as double or triple strollers, are ideal for families with multiple young children, offering the convenience of transporting siblings together. They are often chosen by families with twins or siblings who are closely spaced. Travel systems include stroller-compatible infant car seats, making it easy for parents to transfer their children from the car to the stroller without any disruption, making them a popular option for parents on the go. These systems can accommodate infant seats, standard stroller seats, and sometimes even infant bassinets, making them versatile. Designed specifically for newborns, strollers feature a fully reclining stroller-style design that supports the baby in a lying position while prioritizing the comfort and safety of the infant. While strollers are typically used solely for babies, many newer models can be converted to strollers, expanding their use as the child grows. Segmentation by product type allows manufacturers to target specific consumer needs and lifecycle stages by creating specialized designs that address the developmental needs of children. As consumer demands and technology evolve, these product categories have become more sophisticated, with features such as adjustable handles, all-terrain wheels, and compact folding mechanisms that enhance functionality, safety, and ease of use to suit a variety of lifestyle needs. The stroller market is segmented into four main types based on distribution channel such as online stores, specialty stores, supermarkets/hypermarkets, and department stores. Online retailing has become a leading distribution channel due to the convenience it offers parents who prefer to shop from home and compare different products. E-commerce platforms such as Amazon, Walmart, and specialized baby sites allow consumers to access a wide range of collections, read reviews, and make informed purchases, often at competitive prices. The emergence of exclusive online brands and promotions, as well as user-friendly mobile apps, has further accelerated the adoption of online retailing. Specialty stores are also an important segment, focusing on high-quality, carefully curated selections and specifically catering to children’s products. Since sales associates are often well-trained in product knowledge, these stores appeal to parents who want expert advice and a personalized shopping experience. Supermarkets and hypermarkets serve as another important channel for parents who prefer to shop in one location. These stores stock a wide range of strollers and other essentials, making it easy for families to purchase items during their regular grocery shopping trip. In particular, benefit from high footfall by offering seasonal discounts and promotions to attract shoppers to their children’s stores. Department stores contribute to the market by offering mid-priced and premium brands, attracting shoppers who want reliable quality and brand assurance. You can also benefit from in-store events, loyalty programs, and dedicated baby products sections that complement the overall shopping experience. The distribution environment has become more specific with the advent of omni-channel retailing, where retailers integrate both online and offline channels, allowing customers to buy online and pick up in store or easily return items. This comprehensive distribution network supports the availability and growth of strollers and prams worldwide, meeting the diverse needs and preferences of consumers.
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Baby Stollers & Prams Market Regional Insights
The stroller and pram market is regional, with North America, Europe, and Asia Pacific representing the largest segments due to high birth rates, urbanization, and economic growth. In North America, the U.S. dominates the market owing to the consumer preference for premium products with rich features that enhance the convenience and safety of active urban families. Europe, especially countries such as Germany and the U.K., which prioritize eco-friendly and sustainable products, are seeing high demand for high-quality ergonomic strollers. In Asia Pacific, rapid urbanization, increasing disposable income, and increasing awareness about child safety are driving the market growth, with China leading the region due to the increasing number of parents opting for premium strollers. Globally, the U.S. is the market leader due to the high demand for innovative, high-quality products and the strong presence of key players driving quality and technology trends. The current leader in the stroller market is Dorel Industries, a Canadian-based multinational known for popular brands such as Safety 1st, Quinny, and Maxi-Cosi. Dorel leads with a strong commitment to innovation, safety, and quality, offering products that fit a wide range of segments from budget to luxury. Its market leadership is further strengthened by its continued investment in R&D, resulting in products with advanced safety features and ergonomic designs that meet global safety standards. Dorel’s strategic global distribution network and strong brand recognition provide a competitive advantage, allowing it to reach a wide customer base in key regions. Dorel Industries’ focus on customer-centric solutions that integrate both style and functionality has enabled it to maintain a leading position in the global stroller market.
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Companies Mentioned
- Dorel Industries Inc.
- Britax Child Safety, Inc.
- Goodbaby International Holdings
- Graco Children's Products Inc.
- Mothercare PLC
- Aprica Kassai
- Artsana Group
- Brevi Milano SPA
- Bugaboo International
- Hauck Group
- iCandy
- Inglesina USA Inc.
- Peg Perego
- Stokke AS
- Uppababy
Table of Contents
- 1. Executive Summary
- 2. Report Methodology
- 3. Market Structure
- 3.1. Market Considerate
- 3.2. Market Definitions
- 4. Global Baby Strollers & Prams Market Outlook
- 4.1. Market Size by Value
- 4.2. Market Share
- 4.2.1. By Sales Channel
- 4.2.2. By Region
- 4.2.3. By Country
- 4.2.4. By Company
- 5. North America Baby Strollers & Prams Market Outlook
- 5.1. Market Size by Value
- 5.2. Market Share
- 5.2.1. By Sales Channel
- 5.2.2. By Country
- 5.3. US Baby Strollers & Prams Market
- 5.4. Canada Baby Strollers & Prams Market
- 5.5. Mexico Baby Strollers & Prams Market
- 6. Europe Baby Strollers & Prams Market Outlook
- 6.1. Market Size by Value
- 6.2. Market Share
- 6.2.1. By Sales Channel
- 6.2.2. By Country
- 6.3. UK Baby Strollers & Prams Market
- 6.4. Germany Baby Strollers & Prams Market
- 6.5. France Baby Strollers & Prams Market
- 6.6. Spain Baby Strollers & Prams Market
- 6.7. Italy Baby Strollers & Prams Market
- 6.8. Russia Baby Strollers & Prams Market
- 7. Asia Pacific Baby Strollers & Prams Market Outlook
- 7.1. Market Size by Value
- 7.2. Market Share
- 7.2.1. By Sales Channel
- 7.2.2. By Country
- 7.3. China Baby Strollers & Prams Market
- 7.4. Japan Baby Strollers & Prams Market
- 7.5. India Baby Strollers & Prams Market
- 7.6. Australia Baby Strollers & Prams Market
- 7.7. Indonesia Baby Strollers & Prams Market
- 8. Latin America Baby Strollers & Prams Market Outlook
- 8.1. Market Size by Value
- 8.2. Market Share
- 8.2.1. By Sales Channel
- 8.2.2. By Country
- 8.3. Brazil Baby Strollers & Prams Market
- 8.4. Argentina Baby Strollers & Prams Market
- 8.5. Columbia Baby Strollers & Prams Market
- 9. Middle East & Africa Baby Strollers & Prams Market Outlook
- 9.1. Market Size by Value
- 9.2. Market Share
- 9.2.1. By Sales Channel
- 9.2.2. By Country
- 9.3. UAE Baby Strollers & Prams Market
- 9.4. Saudi Arabia Baby Strollers & Prams Market
- 9.5. South Africa Baby Strollers & Prams Market
- 10. Market Dynamics
- 10.1. Key Drivers
- 10.2. Key Challenges
- 11. Market Trends and Developments
- 11.1. Product Bundling
- 11.2. Eco-Friendly Fabrics
- 11.3. Smart Strollers & Prams
- 12. Company Profiles
- 12.1. Aprica Kassai
- 12.2. Artsana Group
- 12.3. Brevi Milano SPA
- 12.4. Britax Child Safety
- 12.5. Bugaboo International
- 12.6. Dorel Industries
- 12.7. Goodbaby International Holdings Ltd.
- 12.8. Graco Children’s Products Inc (Newell Brands Inc.)
- 12.9. Hauck Group
- 12.10. iCandy
- 12.11. Inglesina USA Inc.
- 12.12. Mothercare Plc.
- 12.13. Peg Perego
- 12.14. Stokke AS
- 12.15. Uppababy
- 13. Strategic Recommendations
- 14. Related Reports
- 15. Disclaimer
Table 2: Global Baby Strollers & Prams Market Share by Sales Channel (2019, 2024 & 2030F)
Table 3: Global Baby Strollers & Prams Market Share by Region (2019, 2024 & 2030F)
Table 4: Global Baby Strollers & Prams Market Size by Country (2019, 2024 & 2030F)
Table 5: Global Baby Strollers & Prams Market Share by Company (2024)
Table 6: North America Baby Strollers & Prams Market Size by Product Type (In USD Million) (2019 -2030F)
Table 7: North America Baby Strollers & Prams Market Share by Country (2019 -2030F)
Table 8: US Baby Population 2019 – 2030F
Table 9: US Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 10: US Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 11: Canada Baby Population 2019 – 2030F
Table 12: Canada Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 13: Canada Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 14: Mexico Baby Population 2019 – 2030F
Table 15: Mexico Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 16: Mexico Baby Strollers & Prams Market Size Forecast By Value 2024F- 2030F (In USD Million)
Table 17: Europe Baby Strollers & Prams Market Size by Product Type (In USD Million) (2019 -2030F)
Table 18: Europe Baby Strollers & Prams Market Share by Country (2019 -2030F)
Table 19: UK Baby Population 2019 – 2030F
Table 20: UK Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 21: UK Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 22: Germany Baby Population 2019 – 2030F
Table 23: Germany Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 24: Germany Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 25: France Baby Population 2019 – 2030F
Table 26: France Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 27: France Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 28: Spain Baby Population 2019 – 2030F
Table 29: Spain Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 30: Spain Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 31: Italy Baby Population 2019 – 2030F
Table 32: Italy Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 33: Italy Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 34: Russia Baby Population 2019 – 2030F
Table 35: Russia Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 36: Russia Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 37: Asia Pacific Baby Strollers & Prams Market Share by Product Type (2019 -2030F)
Table 38: Asia Pacific Baby Strollers & Prams Market Share by Country (2019 -2030F)
Table 39: China Baby Population 2019 – 2030F
Table 40: China Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 41: China Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 42: Japan Baby Population 2019 – 2030F
Table 43: Japan Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 44: Japan Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 45: India Baby Population 2019 – 2030F
Table 46: India Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 47: India Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 48: Australia Baby Population 2019 – 2030F
Table 49: Australia Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 50: Australia Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 51: Indonesia Baby Population 2019 – 2030F
Table 52: Indonesia Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 53: Indonesia Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 54: Latin America Baby Strollers & Prams Market Share by Product Type (2019 -2030F)
Table 55: Latin America Baby Strollers & Prams Market Share by Country (2019 -2030F)
Table 56: Brazil Baby Population 2019 – 2030F
Table 57: Brazil Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 58: Brazil Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 59: Argentina Baby Population 2019 – 2030F
Table 60: Argentina Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 61: Argentina Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 62: Columbia Baby Population 2019 – 2030F
Table 63: Columbia Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 64: Columbia Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 65: Middle East & Africa Baby Strollers & Prams Market Share by Product Type (2019 -2030F)
Table 66: Middle East & Africa Baby Strollers & Prams Market Share by Country (2019 -2030F)
Table 67: UAE Baby Population 2019 – 2030F
Table 68: UAE Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 69: UAE Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 70: Saudi Arabia Baby Population 2019 – 2030F
Table 71: Saudi Arabia Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 72: Saudi Arabia Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 73: South Africa Baby Population 2019 – 2030F
Table 74: South Africa Baby Strollers & Prams Market Size by Value 2019 - 2024 (In USD Million)
Table 75: South Africa Baby Strollers & Prams Market Size Forecast by Value 2024F- 2030F (In USD Million)
Table 76: Key Facts of Aprica Kassai
Table 77: Key Facts of Artsana Group
Table 78: Key Facts of Brevi Milano SPA
Table 79: Key Facts of Britax Child Safety, Inc.
Table 80: Key Facts of Bugaboo International
Table 81: Key Facts of Dorel Industries
Table 82: Key Facts of Good Baby International Holdings Ltd,
Table 83: Key Facts of Graco Children’s Products Inc
Table 84: Key Facts of Hauck Group
Table 85: Key Facts of iCandy
Table 86: Key Facts of Inglesina USA Inc.
Table 87: Key Facts of Mothercare Plc.
Table 88: Key Facts of Peg Perego
Table 89: Key Facts of Stokke AS
Table 90: Key Facts of Uppababy
Figure 2: Europe Baby Strollers & Prams Market Share by Sales Channel (2019, 2024 & 2030F)
Figure 3: Asia Pacific Baby Strollers & Prams Market Share by Sales Channel (2019, 2024 & 2030F)
Figure 4: Latin America Baby Strollers & Prams Market Share by Sales Channel (2019, 2024 & 2030F)
Figure 5: Middle East & Africa Baby Strollers & Prams Market Share by Sales Channel (2019, 2024 & 2030F)
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Global Baby Stollers & Prams (Pram, Standard, Jogging, Lightweight, Tandom & Side by Side, Travel System) Market Outlook, 2030
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