Global Personal Care Appliances Market Overview, 2022-27

The global personal care appliances market is expected to reach a substantially large market size in 2027 and register a high CAGR over the forecast period. Personal care appliances are appliances that are used for quick personal grooming. These appliances primarily include hair straighteners, trimmers, hair curlers, hair dryers, epilators, and shavers. Personal care appliances offer benefits such as time savings and better results as compared to the traditional procedures used commercially. There is a rise in awareness regarding personal grooming, which adds fuel to the overall market demand for this segment. According to the report, "Global Personal Care Appliances Market Overview, 2022–28," published by Bonafide Research, the market is anticipated to grow at a rate of 5% CAGR during the forecast period. Growing online sales escalates the market growth of this segment for the projected period. However, lack of durability is a restraint for this market during the forecasted period. The growing disposable income has resulted in increasing the spending capability of the population, which positively impacts the market growth of the personal care appliances market as a greater number of such appliances are purchased by individuals for personal care. The growing geriatric population is a major end-user of such appliances, which is another driving factor for this market.

Moreover, manufacturers in the personal care appliances market are increasing the production of electric razors equipped with multiple high-speed blades. These innovative shavers are increasingly replacing traditional single-blade razors. AI-powered razors are catering to a safer and smarter hygiene routine for customers. Companies in the market for personal care appliances are collaborating with dermatologists to develop mobile apps that cater to the needs of men with sensitive skin. Additionally, companies in the personal care appliance market are offering personalised skin reports to users through the mobile app. Men, while not traditionally associated with hair styling or beauty appliances, have turned into active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them the most. Designs with a more masculine image, such as larger hand grips and larger buttons, or appliances for shorter hair, such as mini straighteners, may all do well. In contrast, the oral care segment, which includes electric toothbrushes and other oral care appliances, is still in its infancy in developing countries. This is due to a lack of consumer awareness about the benefits of using an electric toothbrush, as well as lower affordability. Countries like India, Brazil, Mexico, and South Africa, where the rural population holds a dominant share, have a higher market penetration rate for traditional toothbrushes. However, the higher price of the product is also a key factor hindering market growth. Covid-19 Impacts: After the onset of COVID-19, many countries implied strict lockdown measures in their respective countries, which closed beauty salons around the world. Therefore, this factor increased the sales of men's personal care products such as shavers and trimmers, giving male consumers the convenience of grooming from the comfort and safety of their homes. However, the market for styling tools experienced a tough time.

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Manmayi Raval

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Major Companies present in the market: Colgate Palmolive Company, Conair Corporation, Dyson, Helen of Troy Limited, HTC Hair Clipper, Koninklijke Philips N.V., Lion Corporation, Procter & Gamble Company, Spectrum Brands, Wahl Clipper Corporation, Groupe SEB, Homedics Inc., Andis Company, Johnson & Johnson Services Inc., Unilever PLC, Omron Healthcare, Waterpik Technologies, Nova Group, Tescom, Panasonic Corporation, Havells India Ltd. Considered in this report • Geography: Global • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Global Personal Care Appliance market with its value and forecast along with its segments • Region-wise personal care appliance market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Regions covered in the report • North America • Europe • Asia-Pacific • South America • Middle-East & Africa By Product • Hair Care • Hair Removal • Oral Care • Others By Product Type • Hair Dryer • Hair Straightener • Trimmer • Powered Toothbrush • Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator) By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.