Global Baby Food (Milk Formula, Prepared Meals, Dried, Others) Market Outlook, 2027

Baby food is any soft, easily swallowed food that is intended for infants between the ages of four to six months and two years old and is neither breastmilk or infant formula. The meal is available from producers in a wide range of flavours and variations, or it could be table food that has been mashed or otherwise broken down and is consumed by the family. According to the report titled, “Global Baby Food Market Outlook, 2027”, published by Bonafide Research the Global market in the year of 2021 was valued at around USD 80 Billion. The growth of the middle-class economy in the globally with increasing disposable income, along with the increasing number of working female population living a hectic lifestyle are factors boosting the market. These factors will continue to bolster market growth in the future providing it with a growth rate of around CAGR 5% till 2027. Changing consumers behaviours have shifted them towards more conscious health decisions about themselves and their baby, which leads to the increasing demand for natural and organic baby food. Additionally, infants and children are vulnerable to foodborne illnesses as their immune system isn’t developed to its full capabilities to fight off infections. Thus, premium quality products and their safety are amongst the criterion which heavily influence the buyers decision. The growing demand for gluten free baby food is also helping the market grow, along with this other food consumption trends like organic food products and vegan alternatives are gaining momentum in the market. Furthermore, the rising consciousness for quality products in the market have steered the manufacturers towards making active decision about their product Quality, this has also propelled competition globally and led to the consumers benefiting from it.

The consultants and medical doctors also advise use of baby food products, making the consumer aware about the benefits and in turn driving the adoption rate upwards. Globally different consumer perceptions are observed about the product. Regions like North America and Europe are actively consuming these products for their babies which helps the market grow. Whilst, regions like Asia pacific and Middle East & Africa consist of developing economies where the consumer perceive these products obsolete and give preference to home cooked meal. South America has contributed immensely in recent times with the market observing higher adoption rate in consumers with the increasing disposable income and awareness. The is large population of the Asia Pacific region which includes countries like India and China both of which constituents to about 37% of the total human population. And the region of Asia Pacific itself makes up for 60% of the total human population. Comparing the baby population in the region which was about 7% of the total population in 2021which is equal to almost 208 million, makes it the largest market Globally. The safety measures in terms of baby food packaging are a major concern among young mothers in Europe. As a result of this eco-friendly packaging is gaining traction, supporting various major companies to discriminate the products in the market. With the rising awareness regarding the effects of chemicals, fertilizers, pesticides, etc., consumers are opting for foods that are free from these. Thus, the baby food market is propelling stronger growth in this region. The demand for baby food in the Middle East and Africa has witnessed significant growth over the past years. this is because the parents have become increasingly aware of the significance of baby food with respect to the nutritional necessity of their child's health and growth. The retail sector in Saudi Arabia has observed rapid development in recent times, and the market for baby food has grown steadily. Recent Developments • In March 2022, Le Lionceau, a Dakar-based company that specialized in the production and marketing of smooth purée for children from 6 months to 36 months, launched its products in Senegal. The company claims that its products are of high nutritional quality and made from locally produced fruits, vegetables, cereals, and ingredients. • In 2021, 108LABS acknowledged its latest animal-free infant baby formula, Colostrupedis, which consists of fully human milk molecules by cell-cultured comes up from human mammary formulated and cell agriculture with expansively neutralizing human secretory antibodies. This launch helps the baby food manufacturer to opt for natural ingredients in baby food to accelerate infant food products to the European market. • In 2021, Bunge Loders Croklaan (BLC), a company based in the Netherlands, declared the launch of the latest exclusive lipid ingredient for infant formula in the European market, which affirms to be the same as mother’s milk in terms of nutrition, taste, and natural balance.

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Manmayi Raval

Research Consultant

COVID-19 Impact Around the world, the pandemic had an impact on numerous sector verticals, including the baby food industry. The market saw a minor increase in sales during the virus' initial outbreak because of some consumer anxiety over the availability of food in some areas. However, when lockdowns and travel restrictions spread around the globe, consumers began to feed their infants homemade meals, which had a severe effect on the industry. A change in consumer behaviour brought about by the pandemic resulted in more health-conscious choices and a ban on infant food intake. Major Companies Included: The Hain Celestial Group, The Kraft Heinz Company, Perrigo Company plc, Reckitt Benckiser Group plc, Hero Group, HiPP GmbH & Co. Vertrieb KG, Arla Food, Danone, Ella's Kitchen, Friesland Campina, Ausnutria, Beingmate, Sun-Growers of California Considered in the report • Geography: Global • Base year: 2021 • Historical year: 2016 • Forecasted year: 2027 Region & Countries covered: • North America (US, Canada, Mexico) • Europe (Germany, UK, France, Spain, Italy, Russia) • Asia Pacific (China, Japan, India, Australia) • South America (Brazil, Argentina, Colombia) • Middle East and Africa (UAE, Saudi Arabia, South Africa) Aspects covered in the report • Market Size by Value for the period (2016-2027F) • Market Share by Product Type (Milk Formula, Dried Baby Food, Cereals, Others) • Market Share by Channel Sales (Hyper/Supermarket, Convenience store, Pharmacy/ Drugstores, Online) • Market Share by Region • Market Share by Country • Market Share by Company The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

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