Middle East and Africa Eye Liner Market Outlook, 2028

The eye liner market in the Middle East and Africa (MEA) region is growing significantly, due to diverse cultural trends.

The eye liner market in the Middle East and Africa (MEA) region is a significant segment of the overall cosmetics industry. The region's beauty and personal care market, including eye makeup products like eye liner, has experienced considerable growth in recent years due to various factors such as increasing urbanization, rising disposable incomes, and evolving beauty trends. The MEA region has a diverse consumer base with varying preferences, influenced by cultural, social, and religious factors. In some countries, such as Saudi Arabia and the United Arab Emirates, there is a strong emphasis on beauty and grooming, which has contributed to the growth of the cosmetics market, including eye liners. International and local brands compete in the Middle East and Africa (MEA) eye liner market. International brands, known for their quality and innovation, often dominate the market. However, local brands are also gaining popularity, particularly among consumers looking for affordable options. Traditional eye liner formats, such as pencil and liquid liners, are commonly used in the Middle East and Africa (MEA) region. However, the market has witnessed a shift towards newer formulations and styles, such as gel liners and pen liners, which offer ease of application and long-lasting wear. The market is characterized by a wide range of product offerings, including different shades, finishes (matte, shimmer, etc.), and packaging options. Some brands also cater specifically to the needs of Muslim consumers, producing halal-certified and water-permeable eye liners to comply with religious requirements. According to the research report, “Middle East and Africa (MEA) Eye Liner Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The Middle East and Africa (MEA) region has some unique aspects in its eye liner market compared to other regions. Cultural and Religious Influences, Strong Emphasis on Eye Makeup, Preference for Long-Lasting and Waterproof Formulations, Wide Range of Shades, Traditional Makeup Practices, Emerging Local Brands. The Middle East and Africa (MEA) region consists of several countries with their own unique characteristics and market dynamics in the eye liner industry. United Arab Emirates (UAE), particularly Dubai, has emerged as a major beauty and fashion hub in the MEA region. It is home to a thriving cosmetics market and hosts various international beauty events and exhibitions. The UAE attracts global beauty brands, and its cosmopolitan consumer base with high disposable incomes contributes to the growth of the eye liner market. Saudi Arabia has a strong consumer demand for beauty and cosmetics products, including eye liners. The country's beauty market is growing rapidly, driven by factors such as increasing female employment, changing lifestyles, and evolving beauty trends. With a large population and a high focus on personal grooming, Saudi Arabia is an important market for eye liner products. South Africa has a developed cosmetics industry and serves as a gateway to the broader African market. The country's diverse population, urbanization, and growing middle class contribute to the demand for eye liner products. South Africa's beauty market offers opportunities for both local and international eye liner brands to cater to a wide consumer base. The eye liner market in the Middle East and Africa (MEA) region offers various product types to cater to the diverse preferences and needs of consumers. Such as, Pencil Eye Liners, Liquid Eye Liners, Gel/Cream Eye Liners, Pen Eye Liners, Kohl/Kajal Eye Liners, etc. The eye liner market in the Middle East and Africa (MEA) region offers a range of price points to cater to different consumer preferences and budgets. Such as, Affordable/Drugstore Range, Mid-Range Range and Premium/Luxury Range. The eye liner market in the Middle East and Africa (MEA) region caters to various end users, including individuals with different preferences, beauty needs, and demographics. Like, Women, men, Makeup Artists and Professionals, Beauty Enthusiasts and Influencers, Professionals and Working Individuals, Special Occasions and Events, etc. The eye liner market in the Middle East and Africa (MEA) region encompasses various usage types to meet the diverse needs and preferences of consumers. Like, Daily Wear, Occasional/Event Wear, Smoky Eye Looks, Winged/Cat-Eye Looks, Artistic/Experimental Looks, etc. List of popular international and local eye liner brands that have been well-received in the MEA market. Some of the few examples like, Bobbi Brown, Benefit Cosmetics, Inglot, Revlon, Flormar, Golden Rose, Oriflame, Max Factor, etc. Key Drivers of the Eye Liner Market in the Middle East & Africa (MEA) such as Growing Beauty Consciousness, Increasing Disposable Income, Influencer and Social Media Impact, Cultural Beauty Traditions. Opportunities in the Eye Liner Market of the MEA are Product Innovation and Differentiation, Expansion of Distribution Channels, Rising Male Grooming. Apart from these opportunities there are some challenges in the Eye Liner Market of the MEA are Cultural and Religious Influences, Price Sensitivity, Counterfeit and Imitation Products. Considered in this report • Geography: Middle East and Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East and Africa Eye Liner Market with its value and forecast along with its segments • Country-wise Eye Liner Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • UAE • Saudi Arabia • South Africa By Product Type • Liquid Eyeliner • Powder-based Eye Pencil • Wax-based Eye Pencils • Kohl Eyeliner • Gel Eye Liner

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By Price Point • Premium • Medium • Economy By Distribution Channel • Supermarket/Hypermarket • Convenient Stores • Online Retail, Others By Source • Natural • Organic • Halal By End-User • Women • Males for Purpose Like Fashion • Girls The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Middle East and Africa Eye Liner Market Outlook, 2028

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