India Stationery Market Outlook, 2027-28

India Stationery Market is anticipated to grow at more than 8% CAGR for 2022-28. This report consist industry trends and major growing factors.

Featured Companies

  • 1. BIC Cello (India) Private Limited
  • 2. Doms Industries Private Limited
  • 3. Flair (India) Private Limited
  • 4. Hindustan Pencils Private Limited
  • 5. ITC Limited
  • 6. J K Paper Limited
  • More...

The Indian stationery market has registered substantial growth in the past few years owing to the growing urban population, changing lifestyle, and increasing demand for stationery products in the private and public sector, along with growing government initiatives in improving the education system such as Sarva Shiksha Abhiyan (SSA) and Rashtriya Madhyamik Shiksha Abhiyan (RMSA). Moreover, the rising brand awareness, the increasing adult literacy rate, and the growing number of start-ups will further boost the demand for the stationery market in India.

According to the report, "India Stationery Market Outlook, 2027-28" published by Bonafide Research, the market is anticipated to grow at more than 8% CAGR for 2022-28. Earlier, parents were both influencers and purchasers, with children having little say in which brand and what design of books or type of pencil they would take to school. However, now, with pester power from children; they are often both the influencers and the end users. Notebooks are no longer as boring as they once were, with fancy covers, selfie upload options, and a variety of cover textures available to those who want to stand out. The rise in digital content surrounding stationery products and its use has also introduced an entirely new breed of influencers and reviewers who often sway purchase decisions.

With an increasing number of schools being built, the education sector is rapidly becoming an important target group for stationery retailers. With an influx of newer brands, national and international, promising consumer-buying patterns and large amounts of money being pumped into the market, the scenario for the stationery industry in India looks pretty promising. The invasion of international players with a positive and healthy outlook will help domestic players to upgrade themselves, and technological improvements and the liberalisation of government policies will help change the whole global scenario.

The Indian stationery industry is highly unorganized; the share of the organised players in the industry is less than the unorganised players. With the emergence of international brands like Faber Castle, Kores, Maped, etc. in the Indian market, the market has become highly competitive in both quality and price. The present-day consumer is educated, has a knack for experimentation, has the capacity to spend and, above all, wants value for money. Consumers want an increased variety of choice in stationery products, ranging from private label/branded, domestic/international, etc. Indian buyers are price-sensitive but are ready to spend more if dependable products are offered. Brand awareness has increased substantially among consumers. People want brand promise and are ready to pay extra for it. Increasingly, as buyers evolve and premium products are developed to suit the consumer’s needs, properties such as better-quality paper, minimalistic designs, a richer and wider range of pigments in paints and crayons, environmentally friendly materials, etc. are gaining popularity. The Indian customer is gradually shifting from inexpensive to quality products, which he/she can connect to. Today, the industry looks well set and is scripting a bright future.

New market players are exploring vast growth opportunities in the huge Indian market through online sales of stationery. For instance, Archies, a leading brand of premium gifts and stationery in India, had reported prominent market growth, but due to their internal issues, they have given up their market share and have created a vacuum which is open for others to grab. Further, government initiatives such as the National Policy on Education to ensure low-cost and quality compulsory education for all would also spur the growth of the stationery market in India. Further, the growing e-commerce industry in the country is also contributing to rising sales of stationery products. In addition to that, due to rising competition in online stationery stores, the suppliers of Indian stationery have to be on their toes since the rivals are striving ahead of the curves and it becomes exigent day after day. In terms of variety, quality, and design, new products are being launched daily to grab the market share as early as possible.

School stationery comprises pencils, sharpeners, erasers, notebooks, pencil cases, and sketch pens. It plays an integral part in the education system and is utilised by students of all age groups. It is available in different materials, including wood, paper, plastic, and metal. At present, key manufacturers operating in India are introducing product variants in cardboard, innovative papers, and marble to provide a high degree of personalization. Apart from this, the leading players are increasingly focusing on developing and introducing innovative products to retain their competitive position in the market. These players are introducing sustainable and eco-friendly variants of crayons, sketch pens, oil paints, watercolours, and paintbrushes.

In line with this, they are focusing on marketing and brand-building campaigns, such as licenced collaborations with children’s television channels that enable manufacturers to print popular cartoon characters on stationery items. This, in confluence with the increasing dependence on social media platforms and over-the-top (OTT) media services to promote their products, is offering lucrative growth opportunities in the country. Some of the other factors projected to positively influence the market include rising global literacy rates, increasing educational spending capacity, and the continuous launch of innovative product designs. For instance, Scooboo, already a renowned name among youngsters and stationery enthusiasts in India, caters to the stationery needs of all age groups and audiences ranging from offices to schools and shopkeepers to college students. Besides regular stationery, Scooboo sources globally recognised products from well-known stationery brands around the world, and it provides the majority of Japanese stationery that is known for its high quality and thoughtful designs.

The total market for stationery is made up of paper stationery and non-paper stationery products. Paper stationery includes products for school, college, offices and other personal use. The non-paper category is divided into segments like writing instruments, office products, colours, and other adhesive and technical instruments. Among both categories, the paper Stationery market has the largest share of the overall Stationery market in years 2021-22. The Stationery market is further segmented into tier 1, 2, and 3 cities. Among them, tier 2 cities have the largest market share because the number of cities is greater than tier 1, and the educational level of tier 2 cities is higher than tier 3 and 4. Considering distribution channels, the market is divided into offline and online markets. Undoubtedly, the offline channel of selling and distribution for the Stationery market has the dominating share. But it is to be expected that online selling will grow in the near future, thus affecting the market share of offline retail.

COVID-19 Impacts:
During the last two years, the pandemic has disrupted the entire school curriculum as schools were shut down and transitioned to online education. Also, with most offices working from home, the regular supply of various stationery products to commercial establishments did not happen the usual way. The shift to online teaching has also reduced the need for stationery brands, and the same holds true for offices and commercial establishments. The increased digitisation and rapid adoption of e-learning, e-books and smart learning classes has reduced the usage of stationery products, which is expected to affect the growth of the stationery market.

Major companies that operate into the Stationery market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, Linc Pens & Plastic Limited.

Covered in the report:
• India Stationery market
• Paper Stationery
• Non-paper Stationery
• Office paper Stationery
• Non-office paper Stationery
• Writing instrument Stationery
• Stationery colours and fine arts products
• Office product non-paper Stationery
• Adhesive and technical Instruments Stationery

"India Stationery Market Outlook, 2027-28" discusses the following aspects of Stationery in India:

How it will help solving your strategic decision making process??

The report gives an in-depth understanding of the Stationery market in India:
• India Stationery Market Outlook
• India Paper Stationery Market Outlook
• India Non-paper Stationery Market Outlook
• Non-office Paper Stationery Market
• India Office Paper Stationery Market
• India Writing Instrument Market
• India Pen Stationery Market
• India Ball Pen & Roller Ball Pens Market
• India Gel Pen & Gel Roller Pens Market
• India Fountain and Others Pens Market
• India Pencil Market
• India Standard Pencil Market
• India Mechanical Pencil Market
• India Other Writing Instruments Market
• India Stationery Colours and Other Products Market
• India Office Products Market
• India Adhesive and Technical Instruments Market
• Market Size By Value
• Market Size By Volume
• Market Share By Segment
• Market Share By Type
• Market Share By Demographics
• Market Share By Distribution Channels
• Market Share By Use
• Market Share By Region
• Market Share By Company
• Market Drivers, Challenges and Trends & development
• PEST and Five Forces Analysis
• Major Players of the Market

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Stationery market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.



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Arun Kalwani

Arun Kalwani

Research Analyst

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Arun Kalwani

Companies Mentioned

  • BIC Cello (India) Private Limited
  • Doms Industries Private Limited
  • Flair (India) Private Limited
  • Hindustan Pencils Private Limited
  • ITC Limited
  • J K Paper Limited
  • Kokuyo Camlin Limited
  • Linc Pens & Plastic Limited
  • Navneet education Limited
  • Sundaram Multi Pap Limited
  • The West Coast Paper Mills Limited

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Stationery Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Segment
  • 4.2.3. By Type
  • 4.2.4. By Demographics
  • 4.2.5. By Sales Channel
  • 4.2.6. By End User
  • 5. India Paper Stationery Market Outlook
  • 5.1. Market Size
  • 5.1.1. By Value
  • 5.1.2. By Volume
  • 5.2. Market Share
  • 5.2.1. By Company
  • 5.2.2. By Segment
  • 5.3. Notebook, Exercise Book Paper Stationery Market
  • 5.3.1. Market Size By Value
  • 5.3.2. Market Size By Volume
  • 5.4. Office Paper Stationery Market
  • 5.4.1. Market Size By Value
  • 5.4.2. Market Size By Volume
  • 5.5. Product, Price & Variant Analysis
  • 6. India Non-Paper Stationery Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Company
  • 6.2.2. By Segment
  • 6.3. India Writing Instrument Market
  • 6.3.1. Market Size By Value
  • 6.3.2. Market Size By Volume
  • 6.3.3. Market Share By Segment
  • 6.4. India Pen Stationery Market
  • 6.4.1. Market Size
  • 6.4.1.1. By Value
  • 6.4.1.2. By Volume
  • 6.4.2. Market Share By Segment
  • 6.4.3. India Ball Pen & Roller Ball Pens Stationery Market
  • 6.4.3.1. Market Size By Value
  • 6.4.3.2. Market Size By Volume
  • 6.4.4. India Gel Pen & Gel Roller Pens Stationery Market
  • 6.4.4.1. Market Size By Value
  • 6.4.4.2. Market Size By Volume
  • 6.4.5. India Fountain & Other Pens Stationery Market
  • 6.4.5.1. Market Size By Value
  • 6.4.5.2. Market Size By Volume
  • 6.5. India Pencil Market
  • 6.5.1. Market Size
  • 6.5.1.1. By Value
  • 6.5.1.2. By Volume
  • 6.5.2. Market Share By Segment
  • 6.5.3. India Standard Pencil Market
  • 6.5.3.1. Market Size By Value
  • 6.5.3.2. Market Size By Volume
  • 6.5.4. India Mechanical Pencil Market
  • 6.5.4.1. Market Size By Value
  • 6.5.4.2. Market Size By Volume
  • 6.6. Other Writing Instrument Market
  • 6.6.1. Market Size By Value
  • 6.6.2. Market Size By Volume
  • 6.7. India Stationery Colours and Other Products Market Outlook
  • 6.8. India Office Products Market
  • 6.9. India Adhesive and Technical Instruments Market
  • 7. PEST Analysis
  • 8. Trade Dynamics
  • 8.1. Import
  • 8.2. Export
  • 9. Market Dynamics
  • 9.1. Drivers
  • 9.2. Challenges
  • 10. Market Trends & Developments
  • 10.1. High Propensity to Spend on Education and in this Manner Stationery
  • 10.2. Shift in Focus from inexpensive to Quality Products
  • 10.3. Entry of Foreign Brands Drives The Organized Sector
  • 10.4. Consumer Opting for New Pens Rather than Refills
  • 10.5. Growing Affluence and Lifestyle Changes
  • 11. Competitive Landscape
  • 11.1. Porter`s Five Forces
  • 11.2. Company Profile
  • 11.2.1. ITC Limited
  • 11.2.1.1. Company Snapshot
  • 11.2.1.2. Company Overview
  • 11.2.1.3. Financial Highlights
  • 11.2.1.4. Geographic Insights
  • 11.2.1.5. Business Segment & Performance
  • 11.2.1.6. Product Portfolio
  • 11.2.1.7. Key Executives
  • 11.2.1.8. Strategic Moves & Developments
  • 11.2.2. Doms Industries Private Limited
  • 11.2.3. JK Paper Limited
  • 11.2.4. BIC Cello (India) Private Limited
  • 11.2.5. Kokuyo Camlin Limited
  • 11.2.6. The West Coast Paper Mills Limited
  • 11.2.7. Hindustan Pencils Private Limited
  • 11.2.8. Navneet Education Limited
  • 11.2.9. Flair (India) Private Limited
  • 11.2.10. Sundaram Multi Pap Limited
  • 11.2.11. Linc Pens & Plastic Limited
  • 12. Strategic Recommendations
  • 13. Disclaimer

List of Table

Table 1 : India Economic Snapshot 2020
Table 2: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 3: India Stationery Market Share By Company (2021-22)
Table 4: India Stationery Market Share By Type (2016-17, 2021-22 & 2027-28F)
Table 5: India Paper Stationery Market Share By Company (2021-22)
Table 6: India Notebook, Exercise Book Paper Stationery Market Size By Value (in INR Crore)
Table 7: India Notebook, Exercise Book Paper Stationery Market Size By Volume (in Metric Tonnes)
Table 8: India Office Paper Stationery Market Size By Value (in INR Crore)
Table 9: India Office Paper Stationery Market Size By Volume (in Metric Tonnes)
Table 10: Product Price Variant Analysis of Stationery Market
Table 11: India Non-Paper Stationery Market Share By Company (2021-22)
Table 12: India Writing Instrument Market Size By Value (in INR Crore)
Table 13: India Writing Instrument Market Size By Volume (in Metric Tonnes)
Table 14: India Pen Stationery Market Size By Value (in INR Crore)
Table 15: India Pen Stationery Market Size By Volume (in Metric Tonnes)
Table 16: India Ball Pen & Roller Ball Pens Stationery Market Size By Value (in INR Crore)
Table 17: India Ball Pen & Roller Ball Pens Stationery Market Size By Volume (in Metric Tonnes)
Table 18: India Gel Pen & Gel Roller Pens Stationery Market Size By Value (in INR Crore)
Table 19: India Gel Pen & Gel Roller Pens Stationery Market Size By Volume (in Metric Tonnes)
Table 20: India Fountain & Other Pens Stationery Market Size By Value (in INR Crore)
Table 21: India Fountain & Other Pens Stationery Market Size By Volume (in Metric Tonnes)
Table 22: India Pencil Stationery Market Size By Value (in INR Crore)
Table 23: India Pencil Stationery Market Size By Volume (in Metric Tonnes)
Table 24: India Standard Pencil Market Size By Value (in INR Crore)
Table 25: India Standard Pencil Market Size By Volume (in Metric Tonnes)
Table 26: India Mechanical Pencil Market Size By Value (in INR Crore)
Table 27: India Mechanical Pencil Market Size By Volume (in Metric Tonnes)
Table 28: India Other Writing Instrument Market Size By Value (in INR Crore)
Table 29: India Other Writing Instrument Market Size By Volume (in Metric Tonnes)
Table 30: HS Code for Stationery Products in India 2021
Table 31: Import Duty Structure for HS Code XXXX in India 2021
Table 32: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 33: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 34: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 35: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
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List of Figure

Figure 1: India Population 2017-2021(In Crore)
Figure 2: India Stationery Market Size By Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 3: India Stationery Market Share By Segment (2016-17, 2021-22 & 2027-28F)
Figure 4: India Stationery Market Share By Demographics (2016-17, 2021-22 & 2027-28F)
Figure 5: India Stationery Market Share By Sales Channel (2016-17, 2021-22 & 2027-28)
Figure 6: India Stationery Market Share By End User (2016-17, 2021-22 & 2027-28)
Figure 7: India Paper Stationery Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 8: India Paper Stationery Market Size by Volume 2016-2017 to 2027-2028 (in MT)
Figure 9: India Paper Stationery Market Share By Segment (2016-17, 2021-22 & 2027-28)
Figure 10: India Non-Paper Stationery Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 11: India Stationery Market Share By Segment (2016-17, 2021-22 & 2027-28F)
Figure 12: India Writing Instrument Market Share By Segment (2016-17, 2021-22 & 2027-28F)
Figure 13: India Pen Stationery Market Share By Segment (2016-17, 2021-22 & 2027-28F)
Figure 14: India Pencil Stationery Market Share By Segment (2016-17, 2021-22 & 2027-28F)
Figure 15: India Stationery Colours and Other Products Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 16: India Office Products Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 17: India Adhesive and Technical Instruments Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 18: Porter's Five Forces of India Stationery Market

Feed Phosphate Market Research FAQs

India Stationery market is anticipated to grow with more than 8% CAGR for 2022-2028.

Classmate is the no 1 stationery brand in India that has a wide range of products like notebooks, pens, wood-cased, mechanical pencils, art-making products, and more under one store.

JK Paper Limited is the largest producer of Branded Papers in India, and JK Paper Limited Stationery Company is a business venture of the wider JK Organization.

Camlin is one of the oldest and most popular stationery brands in not only India but the entire globe. Camlin is Indian based stationery manufacturing company which is known better known as Kokuyo Camlin Ltd. the company is a leading manufacturer of office stationery and writing instruments.

Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper) or by equipment such as computer printers.

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India Stationery Market Outlook, 2027-28

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