Global Beer Market Overview, 2023-28

In the dynamic realm of global commerce, the beer market stands out as a prominent force, captivating consumers across continents and cultures. From the rustic taverns of Europe to the lively brewpubs of North America, the beer industry serves as a testament to the artistry, innovation, and business acumen of its participants. With a rich tapestry of flavours, styles, and brewing techniques, beer has transcended its humble origins to become a symbol of conviviality, celebration, and social connection on a global scale. The beer market's growth and evolution have been propelled by a myriad of factors, including changing consumer preferences, globalisation, and advancements in production technologies. This global market presents a captivating mosaic of regional preferences, with each corner of the world boasting its own distinct beer culture and traditions. Whether it be the full-bodied ales of the United Kingdom, the meticulously crafted lagers of Germany, or the hop-forward creations of the United States, beer has become an expression of cultural identity, a testament to the unique terroir and craftsmanship of its origins.

According to the research report "Global Beer Market Overview, 2023-28," published by Bonafide Research, the market is anticipated to cross USD 945 billion in size, increasing from USD 663.15 billion in 2022. The market is expected to grow at a 6.13% CAGR by 2023–28. The beer market's landscape is continuously shaped by the interplay of large multinational corporations, artisanal breweries, and craft beer movements. While industrial giants employ economies of scale to supply the mainstream market, smaller players have emerged as champions of quality, diversity, and localised production, appealing to discerning consumers who crave authenticity and a personal connection to their beverages. The beer market is nevertheless driven by innovation in this constantly changing environment as brewers experiment with new ingredients, adopt sustainable practises, and adapt to changing customer preferences. Beer is still a flexible and widely available beverage option because the market encourages diversity and offers something for every palette, including fruit-infused sours, barrel-aged stouts, gluten-free beers, and low-alcohol options.

The Asia-Pacific region has emerged as a leading force in the global beer market, fueled by its vast population, rising disposable incomes, and evolving consumer preferences. Several countries in this region have witnessed a remarkable surge in beer consumption, cementing their positions as key players in the industry. China, with its immense population and growing middle class, stands as the largest consumer of beer globally, embracing both domestic and international brands. India, with its youthful population and expanding beer culture, has also experienced a significant increase in consumption. The Asia-Pacific region is becoming a dynamic centre for the global beer industry, providing enormous prospects for breweries, distributors, and beer fans alike. This is due to the countries' lively beer cultures as well as their economic development and changing lifestyles. The global beer market is dominated by major brands, such as Anheuser-Busch InBev, Heineken, SABMiller, Carlsberg, Tsingtao Brewery, Asahi Breweries, and Molson Coors, which combine tradition, innovation, and effective marketing strategies to capture the hearts and palates of consumers.

The beer market globally embraces a variety of packaging types, including traditional glass bottles, aluminium cans, kegs, and draught beer systems, as well as eco-friendly packaging options. These options balance convenience, preservation, and sustainability. The global beer market caters to a diverse range of palates, with lager, ale, stout, porter, and malt-based beers all finding loyal consumer bases worldwide. Lager has a light-bodied nature, a golden colour, and a clean finish, while ales have a broader spectrum of flavours. Stout and porter beers have robust flavours, dark hues, and creamy textures. Standard and premium beer categories coexist in the global beer market, each catering to different segments of consumers seeking distinct qualities, affordability, or an elevated drinking experience. Standard beers appeal to a broad consumer base, while premium beers target a more discerning audience.

The global beer market uses a variety of distribution channels to reach consumers and cater to their preferences effectively. These include on-premise sales, off-premise sales, and e-commerce platforms. On-premise sales involve beer distribution within establishments, while off-premise sales involve the distribution of beer through retail outlets. E-commerce platforms have gained traction, offering consumers the convenience of browsing and purchasing beer online, which is then delivered directly to their doorstep. The global beer market embraces a combination of these distribution types, allowing consumers to choose the most suitable option based on their preferences, convenience, and social context. The global beer market is divided into three main categories: macrobreweries, craft breweries, and microbreweries. Macrobreweries dominate the market, producing beer on a massive scale. Craft breweries prioritise quality, local sourcing, and community engagement. Microbreweries offer an intimate connection between the brewer and the consumer. Both alcoholic and non-alcoholic beer are available on the worldwide beer market; however, alcoholic beer dominates due to its long tradition and diverse range of flavours and types. Non-alcoholic beer is popular among folks who don't drink alcohol and who want a pleasant low-alcohol option.

The global beer market is governed by a complex web of government regulations and authorities, such as the Alcohol and Tobacco Tax and Trade Bureau (TTB) in the US, the Food Standards Agency (FSA) in the UK, or the Federal Service for Alcohol Market Regulation (Rosalkogolregulirovanie) in Russia. International organisations such as the International Organisation of Vine and Wine (OIV) and the World Health Organisation (WHO) provide guidelines and recommendations to promote responsible consumption and industry standards. Certifications such as ISO 9001 for quality management systems, the Safe Quality Food (SQF) certification, or the British Retail Consortium (BRC) Global Standard for Food Safety ensure breweries adhere to rigorous quality control measures and maintain high production standards. These regulations, authorities, and certifications collectively contribute to fostering consumer trust, safeguarding public health, and maintaining the integrity of the global beer market. Events like the Great American Beer Festival in the US, the Oktoberfest in Germany, and the Brussels Beer Challenge in Belgium offer immersive experiences. International expos such as the World Beer Cup and Craft Brewers Conference provide opportunities for breweries to exhibit their products, exchange ideas, and forge valuable business relationships. These events serve as catalysts for industry growth, fostering collaboration, and driving the evolution of the global beer market.

Major Companies present in the market:

Considered in this report:
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regional covered in the report:
• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Aspects covered in this report:
• Global Beer market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types:
• Lager
• Ale
• Stout & Porter
• Malt
• Others(pilsner, hard seltzer, kegs, porter)
By Category
By Category:
• Standard Beer
• Premium Beer

By Packaging:
• Bottle
• Cann

By Production:
• Macro Brewery
• Micro Brewery
• Craft Brewery

By Distribution Channel:
• On Trade
• Off Trade

By Beverages Type:
• Alcoholic
• Non- Alcoholic

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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