North America Baby Car Seat Market Outlook, 2027

According to the report titled, “North America Baby Car Seat Market Outlook, 2027”, published by Bonafide Research the market is classified on the basis of baby car seat types and sales channels, across countries. There has been a considerable time lag in knowledge diffusion and policy adoption. Even though empirical evidence supporting the protective effect of child restraint devices was available in the early 1970s, laws requiring their use were not adopted by all 50 states until 1986. In 2021, the North American market was valued at USD 1784 Million. Easy installation and Baby friendly are the major factors that the parents are looking for in the region other than the safety concerns. The young parents in the region are more likely to prefer easy-to-carry seats which can be slung over the shoulder with an attached cross-body strap. The region in the coming period is expected to grow with a growth rate of over 7%. An increasing number of car accidents due to the less and improper use of seat belts and car seats is propelling the market growth. The region has a high dominance of the infant baby seat, following the global trend. The segment held to a share of approx. 30% in the market share since 2016. Parents like the ease of using a rear-facing infant car seat with a Snap-On base. It tends to be much easier to secure the baby in the car seat before placing it in the car, where it can be hard to get a good angle. With the highest anticipated CAGR of over 8%, the convertible baby seat segment is expected to be growing into a more popular option. This is due to the convenience it provide of buying the product once and converting it according to the babies height generally till he or she is around 5 years of age. The American Academy of Pediatrics recommends rear-facing car safety seats for children aged under two. Furthermore, these products limit head motion, thereby averting the possibility of a severe neck injury. The hypermarket & supermarket segment in the region with a share of around 50% in the year 2021. There are several compatible features available for different types of car seats, along with their installation and maintenance services in hypermarkets and supermarkets. Such factors are allowing the segment to dominate the market even in the forecasted period. The rising inclination of the customers towards online purchases due to busy lifestyles, coupled with ease of transactions, will drive the online sales of the products over the forecast period. The segment is expected to be growing at an anticipated CAGR of almost 11%. Understanding the shifting needs of the parents, the major hypermarkets have also started selling baby car seat range over online mediums. Major outlets, like Target run buy-back schemes, to ensure that the parents use the perfect fit for their kids.

In the major of the countries in the region, motor vehicle crashes are the leading death cause among kids. In the United States, motor vehicle crash was the cause of death of over 636 children under the age of 12, in the year 2018, more than 97,000 children were left with serious injuries. Since 2011, the Child Passenger Safety Association of Canada (CPSAC) acts as a national, not-for-profit corporation, promoting promote child passenger safety through public education, advocacy, and training. Unlike the US, Canada has the least contribution from the convertible baby car seat segment, yet, expected to show an incline. A major rule in the country is that the accessories which are not sold with the car seat should not be used with the car seat. Clek is one of the premium brands in the region, which in 2020 released a beautiful first of its infant baby car seat product. The brand brings European safety standards to the country, making it an appealing choice for parents who are really safety conscious. COVID-19 Impact The pandemic affected many different industry verticals across the globe, the baby car seat market was no exception. With the advent of nationwide lockdowns in the countries of the region accompanied by the travel restriction the use case for the baby car seat market declined greatly as the frequency of consumption for the customer decreased. This affected the growth of the baby car seat market in a negative manner. Companies Included: Britax Child Safety, Inc., Car Mate Mfg. Co., Ltd., Clek Inc., Diono Inc., Dorel Industries Inc., Goodbaby International Holdings, Newells Brands , HTS Besafe As., Brevi Milano SpA, Takata Corporation, Uppababy

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Manmayi Raval

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Considered in the report • Geography: North America • Base year: 2021 • Historical year: 2016 • Forecasted year: 2027 Countries covered: • USA • Canada • Mexico Aspects covered in the report • Market Size by Value for the period (2016-2027F) • Market Share by Product Type (Infant, Booster, Combination & Convertible) • Market Share by Channel Sales (Hypermarket & Supermarket, Speciality Stores & Online) • Market Share by Country • Market Share by Company The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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