Global Oral Care Market Overview, 2023-28

Good dental or oral care is required to maintain healthy gums, teeth, and tongue. Oral disorders such as bad breath, dry mouth, cold sores, decay, and thrush are all treatable with proper diagnosis and oral care products. As the prevalence of dental disease rises worldwide, people are paying more attention to oral hygiene than ever before. In addition, as people become more aware of the importance of maintaining good oral hygiene, spending on dental care has increased. Product innovation by key players, as well as their investment in promotional activities and marketing to reach the largest possible consumer base, will aid in the global oral care market's expansion. Furthermore, the availability of private or small clinics outfitted with dental dispensaries is one of the factors driving oral care sales. However, competitors are facing an increase in competitive pricing, and consumers' lack of awareness of technological innovations is impeding the growth of the oral care or oral hygiene market.

According to the report titled "Global Oral Care Market Overview, 2023-28,” published by Bonafide research, the market was valued at USD 49.72 Billion in 2022 and it is anticipated to grow with a CAGR of more than 5.45% from 2023 to 2028. The rising prevalence of dental caries in both adults and children is expected to drive market expansion. According to the World Health Organization (WHO), over 530 million children have primary tooth decay. Major players such as Colgate-Palmolive Company and Procter & Gamble have implemented various initiatives to raise oral hygiene awareness among both children and adults, resulting in an increase in demand for oral care products. Online retailers are gradually displacing traditional distributors, retailers, and pharmacies. Because of the availability of a wide range of products at reduced prices, convenience, and free shipping, oral care products can be purchased through an online retail channel. The success of the oral care product online marketing channel has encouraged key market players to increase their investment in these channels. As a result, the easy availability of a variety of oral care products is one of the primary factors driving the growth of the oral care market.

In 2022, the toothpaste segment had the highest revenue share of more than 35%. It is the most widely used oral care product and is regarded as a necessity by people of all socioeconomic backgrounds. To cater to the diverse tastes of consumers, different flavors of toothpaste are available on the market. Colgate, for example, introduced Colgate Trolls' Mild Bubble Fruit Toothpaste for children. Furthermore, there are various types of whitening toothpaste on the market. With a large portfolio of whitening toothpaste, Colgate-Palmolive leads the global toothpaste market. This is driving the toothpaste market segment. In addition, the introduction of Pepsodent and Closeup toothpaste in gel form has increased their popularity. Colgate-Palmolive is also manufacturing tooth gels, for instance, Colgate Sparkling White gel. A large number of local players, such as Dabur, Himalaya, and Patanjali, operate in countries such as China and India.

Furthermore, in 2022, the home segment will account for 70.0% of the market. Most patients with a high level of dental hygiene awareness choose home-use oral irrigators. Because of increased awareness about bleeding gums caused by string floss and the difficulty of maintaining dental hygiene, home-use oral irrigators, also known as "water floss," are becoming more popular. Furthermore, water floss is easier to use and requires far less preparation time than traditional flossing, making it ideal for consumers who want to minimize their efforts in maintaining oral hygiene. Due to its large population, the Asia Pacific region will dominate the market with 33% in 2022. Furthermore, the local presence of major players in countries such as India contributes to market growth. Furthermore, the local presence of major players in countries such as India contributes to market growth. As a result of the presence of densely populated countries, the demand for oral care products is high. Brushes and toothpaste are necessities for people of all income levels.

Furthermore, various types of denture cleaning products are available, which has aided market growth. GlaxoSmithKline, for example, introduced Extra Strength Super Poligrip Denture Adhesive Powder as a denture fixative, facilitating proper retention during eating. Fixodent Plus TrueFeel Denture Adhesive Cream, introduced by Procter & Gamble, gives dentures a long-lasting hold and allows for a proper fit in the mouth, making them look like natural teeth. Other innovative denture products, such as cleaner tablets and wipes, are creating new growth opportunities in the market.

Covid-19 impacts:
COVID-19 caused supply-chain disruptions in the oral care market, as in any other industry. Restrictions imposed during the lockdown flattened the growth trajectory. However, because oral care products are classified as essential consumer goods, leading companies continued to produce them despite the restrictions. Due to quarantine measures and social distancing protocols, consumers' purchasing patterns have shifted to online shopping, affecting sales of oral care products. As a result, some of the most prominent brands are focusing more on improving their online presence.

Major Companies present in the market:
Johnson & Johnson, Procter & Gamble Co., Unilever, GlaxoSmithKline Plc., 3M Company, Henkel AG & Co. KG Aa, Koninklijke Philips N.V., Colgate Palmolive Co., Reckitt Benckiser Group Plc., kao Corporation, Amway, Church & Dwight Co. Inc., Orkla, Patanjali Ayurved Ltd., Lion Corporation, Hain Celestial Group, Dabur India Ltd., Sunstar Suisse S.A., The Himalaya Drug Company, Ultradent Products

Considered in this report
• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Global Oral Care market with its value and forecast along with its segments
• Region-wise oral care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product
• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
• Others

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Pharmacies
• Online stores
• Other distribution channels

By Age Group
• Adults
• Kids
• Infants

By Application
• Home
• Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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