In Brazil, the Oral Care market is one of the leading markets. Products like toothpaste and toothbrush have high penetration in Brazil's Society, however, companies have opportunities to develop products with specific features under secondary oral care products. The oral care market ranks third in the world after the US and China, implying growth opportunities in the Oral Care market. The market is also marked by the presence of global companies offering products in their international portfolio to provide a wider range of options to local consumers.
According to the research report "Brazil Oral Care Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 1.29 Billion by 2028. One of the primary factors driving the oral care market growth is oral hygiene awareness. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis has boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. The demand for toothbrushes is mostly driven by people’s increasing knowledge of oral health care and hygiene.
In Brazil, adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is a variety of oral care products for adults in the market. On the other hand, the kids are expected to grow at a rapid pace during the forecast period. The teeth of kids are very sensitive. The utmost care of the gums and teeth of kids has to be taken with good quality oral care products. As a result, the companies are introducing new products for kids in the oral care market.
Consumer preferences have been changing over time. With the rise in disposable income and positive expectations for the economy, the demand for improved oral care products like mouthwash, dental floss, denture care, and whitening strips has increased. Also, image consciousness has, along with rising income encouraged consumers to trade up for expensive premium oral care products. Teeth whitening is a local trend there.
The presence of various international brands including various largest brands in South America is an important feature of Brazil’s oral hygiene industry. Brazil is considered a growing market and hence, international brands are expected to enter Brazil’s market in the future as well marking their presence into different categories. They use different strategies to capture Brazil’s huge oral hygiene market. E.g. Listerine company puts its mouthwash in public toilets for free so they can try the product.
Consumers across South America are highly conscious of their oral health. Key players in the sensitivity or pain relief Toothpaste and mouthwash market, such as GlaxoSmithKline Brasil Ltd, are focusing on bringing new products to the retail shelves and are considering investing in offering innovative packaging with eco-friendly options in the related market with interesting innovative like authentic.
Among various distribution channels, hypermarket & supermarket is the leading distribution channel accounting for more than half of the overall oral hygiene products distribution in Brazil. Among Various types of packaging is the most used mode. The largest supermarket chains in brazil are Companhia Brasileira de Distribuição, Carrefour Comércio e Indústria Ltda, Wal-Mart Brasil Ltda, Cencosud Brasil Comercial Ltda., Companhia Zaffari Comércio e Indústria, Irmãos Muffato e Cia Ltda., Condor Super Center Ltda., Supermercados BH Comércio de Alimentos Ltda., Sonda Supermercados Exportação e Importação S/A and SDB Comércio de Alimentos Ltda.
•January 11, 2022, on National Coca-Chewing Day, Bolivian President Luis Arce announced that a production plant would be established for toothpaste made from an alkaloid. An essential alkaloid in the coca leaf neutralizes cavities, so we will set up this industry factory to produce toothpaste from cocoa.
•On January 24, 2021, a study by Brazilian researchers stated that disinfecting toothbrushes should be part of hygiene habits that help mitigate infections. This also helps in preventing Covid-19 infection. Published in the Journal of Infectious Diseases, the researchers stressed that toothbrushes could "act as reservoirs for microorganisms." This helps boost supplementary product consumption, a critical strategy for companies.
•On March 30, 2021, Colgate-Palmolive and Philips started a long-term collaboration to bring the oral care benefits of electric toothbrushes to Latin America. The partnership is limited to certain countries in Latin America. Colgate and Philips will continue commercializing their oral care products separately in other markets. This co-branding helps market reach and establishment at the target place.
The COVID-19 pandemic has had a significant impact on the Brazil Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across South America, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.
Considered in this report
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•Brazil Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Toothbrushes & Accessories
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
By Distribution Channel
•Supermarkets & Hypermarkets
•Other distribution channels
By Age Group
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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