Asia-Pacific Air Freshener Market Outlook, 2028

In Asia Pacific, Maintaining a clean environment is essential, whether at home, at work, or anywhere else. Air fresheners have become a must-have in such places. Air fresheners have several advantages, including the removal of unpleasant odours from the environment and the production of pleasant odors. The product is available in a variety of specifications and types, allowing customers to choose based on their needs. A small number of Asian countries have contributed to the rising demand for air freshener products. Demand for air freshener products in Asia Pacific is being driven by changing and improving lifestyle and demographic factors, as well as an increasing population in developing countries. Product launches are a significant driver of market growth. The increasing number of product launches is one of the major factors influencing Asia-Pacific market growth. Distributors can not only increase their revenue and market share by launching new products, but they can also attract customers by increasing their market visibility. As a result, several brands are increasingly launching various types of air freshener products, which are expected to boost their sales and drive the growth of the market in focus during the forecast period.

According to the research report, "Asia-Pacific Air Freshener Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow at more than 7% CAGR. The growing concern about air pollution and its consequences in countries such as Japan, India, and China is driving the growth of the air freshener market. Furthermore, rapid urbanisation in developing countries such as India, China, and Japan has led to increased construction activity in the residential sector, which is expected to boost demand for air fresheners. Furthermore, room air freshener and car air freshener were the best performing categories in the Indian market. Furthermore, whether electronic or manual, air freshener diffusers must be refilled on a regular basis. Furthermore, rising health consciousness, as well as a preference for natural and chemical-free air fresheners, will drive up demand for air fresheners.

In Asia Pacific the market is divided into spray or aerosol air fresheners, gel air fresheners, electric air fresheners, candle air fresheners, and others. These sprays emit fragrance into the air and replace odours in the room. Aerosol sprays have been used for many years, but their popularity has recently risen. The ever-increasing carbon footprint caused by the use of aerosol sprays cannot be eliminated, and companies are working to develop natural air fresheners. In comparison to all other variants, this product is widely used in Asia and the Pacific. Based on application type, the market is divided into residential, commercial, automotive, and other segments. Air fresheners are widely used in residential areas for aromatherapy and to improve indoor air quality. People have a strong preference for high-quality products, so the demand for air fresheners has increased. Consumers' reduced time at home, as well as less time for home maintenance, has resulted in the growth of this segment. The automotive segment is expected to grow at a CAGR of more than 9% over the projection period. This was attributed to rising disposable income and customer preferences for high-end purchases. Furthermore, the thriving automobile industry has contributed to this rapid growth rate.

Based on distribution channel, the market is divided into supermarkets, hypermarkets, convenience stores, online markets, and others. In Asia Pacific, convenience stores are dominating the air freshener market due to the fact that they offer discounts, bundle deals, and are convenient for a person if they are busy with their work. Online distribution channels are expected to grow rapidly. The increasing popularity of e-commerce platforms and the ease of online shopping have made it more convenient for consumers to purchase air fresheners from the comfort of their homes, and online channels frequently offer competitive pricing and promotions, which can be appealing to cost-conscious consumers. Furthermore, online channels provide consumers with a broader selection of air freshener products, including niche and specialty brands that may not be available in traditional brick-and-mortar stores.

Furthermore, the Asia-Pacific Air Freshener market is segmented into various major countries, such as China, Japan, India, Australia, and South Korea. China and Japan are the two most important markets in the Asia Pacific Air Freshener market. Due to China has a strong manufacturing base, manufacturers have been able to produce air fresheners at a lower cost, making them more affordable for consumers. This has aided the penetration of air fresheners in the Chinese market. Moreover, Air pollution is a major issue in many Chinese cities, necessitating the use of air fresheners to combat the odours and pollutants that can accumulate in indoor spaces. Japan has a strong culture of cleanliness and hygiene, with consumers placing a high value on products that help to create a pleasant and healthy indoor environment. This has resulted in a high demand for air fresheners, which are regarded as an important tool for maintaining a clean and fresh indoor environment.

Air freshener sales are typically higher in the Asia-Pacific region during the summer season than during the winter season. Temperatures and humidity levels tend to be higher in the summer, creating a more humid and stuffy indoor environment. This can result in an increase in unpleasant odours, necessitating the use of air fresheners to keep indoor spaces smelling fresh and pleasant. Summer coincides with the rainy season in many parts of the Asia Pacific region, which can lead to increased moisture levels and the growth of mould and mildew. For instances Air fresheners can help combat the musty odours caused by mould and mildew, making them even more important at this time of year.

In the Asia Pacific region, there are several popular air freshener products, with different products and brands being popular in different countries. Air Wick is a well-known air freshener brand that is popular in many Asian Pacific countries, such as China, Japan, South Korea, and Australia. Sprays, plug-in diffusers, and automatic sprayers are among the many air freshener products available from Air Wick. Glade is a popular air freshener brand in many Asian countries, including China, Japan, and Australia. Glade sells a variety of air freshener products, such as sprays, plug-in diffusers, and automatic sprayers. The Febreze air freshener brand is popular in several Asian countries, including China and Australia. Febreze sells a variety of air freshener products, such as sprays, plug-in diffusers, and fabric refreshers. Godrej Aer is a popular air freshener brand in India, with sprays, diffusers, and car air fresheners among its products. The company is well-known for its long-lasting fragrances and environmentally friendly formulations.

Developments
• Procter & Gamble (P&G) - In recent years, P&G has been investing in new technologies to improve the effectiveness of their air fresheners, such as their patented OdourClear technology, which targets and eliminates tough odors.
• Reckitt Benckiser - In recent years, the company has been focusing on developing eco-friendly air fresheners, such as their Air Wick Pure range, which uses 100% natural propellant and is free from harmful chemicals.
• Godrej Consumer Products - The Company has been developing innovative air freshener products, such as their Aer Matic range, which is an automatic air freshener dispenser that offers up to 2200 sprays.
• Lion Corporation - Lion Corporation is a Japanese consumer goods company that offers a range of air freshener products under brands such as Aromatherapy LION and PureLION. In recent years, the company has been focusing on developing air fresheners that offer both fragrance and air purification benefits, such as their PureLION air purifying sprays.
• SC Johnson - SC Johnson is a global consumer goods company that offers a range of air freshener products under brands such as Glade and Pledge. In recent years, the company has been focusing on developing air fresheners that offer longer-lasting fragrances, such as their Glade Sense & Spray Automatic Freshener, which is designed to provide continuous freshness for up to 60 days.

Start-ups of Air Freshener in Asia Pacific
• Airbon - Airbon is a start-up based in Hong Kong that offers natural air fresheners made from botanical extracts. Their products are free from harsh chemicals and artificial fragrances, and are designed to improve indoor air quality.
• FAVORI - FAVORI is a Filipino start-up that offers a range of air freshener products, including sprays, diffusers, and scented candles. Their products are made from natural ingredients and feature a range of unique and local-inspired scents.
• Purlife - Purlife is a start-up based in Singapore that offers air purifiers and air fresheners. Their air fresheners are designed to remove odors and bacteria from the air, and feature natural fragrances that are free from harmful chemicals.
• Airly - Airly is a start-up based in Australia that offers a range of smart air fresheners. Their products are designed to monitor and improve indoor air quality, and can be controlled via a smartphone app.
• Aroma Trees - Aroma Trees is a start-up based in India that offers a range of air fresheners made from natural ingredients. Their products feature unique fragrances inspired by Indian culture and traditions.

Major Companies present in the market:
Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., little tree, ScentAir Technologies, LLC, Kobayashi Healthcare (Malaysia) Sdn. Bhd., Church and Dwight, Ada Electrotech (Xiamen) Co. Ltd., Godrej Household Products Ltd., Aromate Industries Co. Ltd., ST Corporation, Dabur, Balev Ltd, Farcent Enterprise Co. Ltd.

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Air Freshener market with its value and forecast along with its segments
• Region-wise Air Freshener market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• Australia
• South Korea

By Application Type:
• Residential
• Commercial
• Automotive
• Others

By Product Type:
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Chanel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others (Pharmacies, Speciality Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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