Skiing (cross-country skiing) and ski jumping become popular recreational activities for people of all socioeconomic backgrounds. Skiing was introduced to Switzerland around 1890 by Norwegian businessmen and academics that worked with or lived in Switzerland. However, the book The First Crossing of Greenland by Fridtj of Nansen, another Norwegian, was instrumental in popularising skiing. From the 1960s forward, hitting the slopes became a part of many Swiss people's daily lives. It's difficult to say whether the entire country was skiing at the time or just half of it; there are no precise statistics on the subject. But, for the time being, there is trustworthy data: skiing ranks fifth in Sport 2020, a survey of the athletic activities and sporting interests of Switzerland's resident population, alongside hiking, cycling, swimming, and jogging. However, only 35% of the population skis regularly, which is still a fairly high percentage when compared to other sorts of sports.
According to the research report “Switzerland Ski Gear & Equipment Market Overview, 2028” published by Bonafide Research, the market is anticipated to witness a value addition of USD 20.54 Million market size by 2028. Increased government measures to encourage participation in outdoor activities such as skiing and other snow sports, as well as expansion in the number of ski resorts, are some of the key factors contributing to increased sales of ski gear and equipment across the region. In recent years, the number of women participating in numerous activities, particularly winter sports such as skiing, has increased globally. Women's ski apparel and equipment are being introduced by vendors. Though women ski at a lower rate than males, manufacturers are playing an important role in encouraging women by providing specialized equipment that is created exclusively for them with greater safety and comfort, such as narrow ankles and size disparities. Furthermore, significant vendors distinguish their solutions by dividing them into tiers such as intermediate, advanced, and professional. Coalition Snow, for example, is a significant vendor that manufactures women's outdoor recreational equipment such as skis and snowboards. As a result, the increasing adoption of ski gear and equipment by women signals a rise in market growth. Supermarkets and hypermarkets dominated the industry in terms of distribution channels due to discounted products and options available. Some of the specialty retailers for ski clothing and equipment include Decathlon, Migros SportExx, Ochsner Sport, Transa, Bächli Bergsport, burton, the north face store, Mammut, and Patagonia Partner store Zürich. Furthermore, due to increased internet penetration, convenience, and so on, the online segment is predicted to grow at a rapid pace. Online vendors include Ridestore, Lovely Sheep Boutique, Zalando, Amazon.de, and Galaxus.
Alpine skiing, as people know it now, originated in Switzerland in the nineteenth century and remains a popular ski destination thanks to destinations such as Verbier, Zermatt, and St Moritz. It also has several lesser-known but equally charming villages. Each offers exceptional skiing, lodging, and gastronomy. All of this was made possible in part by the pastoral vigilance of a priest in Saas-Fee. During the height of a blizzard in 1849, Father Johann Imseng received word that one of his flocks, stranded in a lower town, was dying. Father Imseng, a mountain guide, had built himself some crude skis out of barrel staves. He put these on his feet and made it to his parishioner in time for the final benediction.
Winter tourism accounts for roughly 1% of Swiss GDP, but it accounts for more than 10% in mountain regions such as Valais and Graubünden, according to Laurent Vanat, author of international research on ski and mountain tourism. Winter tourism generates approximately CHF5 billion ($5.65 billion) each year. According to the Swiss Tourism Federation, despite a minor but consistent downward trend in recent years, ski lifts and skiing remain the major engines of a resort, generating direct and indirect economic advantages at the regional level. The winter months to visit Switzerland are January, February, and early March. They have the best snow possibilities. Many ski resorts have snow activities. Switzerland's snow area is primarily made up of mountain peaks and deep valleys. Snow is more likely in towns at an elevation of 1500 m (4921 ft.) or above. The Upper Engadine is the best winter destination in Switzerland. This sunlit valley is situated at a high elevation of around 1800 m. (5900 ft.). This suggests that the snow season will last a long time. From December until late March, the towns regularly have snow. From November through May or June, the nearby mountains can be snow-capped. Bern, Brig, Chur, Interlaken, and Lucerne are the best larger towns in Switzerland for a winter holiday with nearby ski resorts.
Swiss Snowsports is the world's first organization that brings together skiing, snowboarding, cross-country skiing, and Telemark skiing. Swiss Snowsports is a federation of 187 Swiss Ski and Snowboard Schools that sells over 6 million lessons on the snow each year. Swiss Snowsports is also in charge of the Snow Pros' education and training. Each year, approximately 1500 Snow Pros are certified, and the top 10000 qualified Snow Pros attend annual refresher courses. Switzerland has around 90 Ski resorts. The best ski resorts in the country are St Mortiz, Laax, Saas-fee, Klosters Serneus, Wengen, Andermatt, Engelberg, Arosa, Grindelwald, and Lenzerheide. The names of events or competitions hosted in Switzerland each year include Telemark World Cup, Xtreme Verbier, World Cup Alpine Ski racing, Val d'Isere, Women's Audi FIS Ski World Cup, Lauberhorn, Close to Heaven Freestyle competition, Ski Marathon, 3 Valleys Ski, and The White Ring Race. Switzerland competed in the 2022 Winter Olympics, which were held in Beijing, China, from February 4 to February 20, 2022. The medal winners of the skiing event held at the Beijing Winter Olympics in 2022 were Beat Feuz, Lara Gut-Behrami, Marco Odermatt, Mathilde Gremaud, Corinne Suter, Michelle Gisin, Ryan Regez, Wendy Holdener, Alex Fiva, Jan Scherrer, and Fanny Smith.
To define feasible strategies for overall mountain development, the future of Swiss alpine winter tourism must be reviewed in light of global climate change. Currently, 85% of all Swiss ski areas have adequate snow cover. A 300-meter rise in the snow line, on the other hand, would lower this to roughly 63%. As a result, skiers may expect more artificial snow, fewer winter vacations, and a focus on higher-altitude ski slopes. Climate change will be used to justify the increased usage of artificial snow and advances into areas over 3000 m on the supply side. This creates a slew of new issues, both economic and environmental. The growth of two separate groups of tourist destinations may be seen in the Swiss snow business. Climate change may put more economic pressure on capital concentration and the division of "winners" and "losers." Although global climate change has an impact on tourism, it is not the only element influencing tourism conditions.
Considered in this report
• Geography: Switzerland
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Switzerland ski gear & equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
By Distribution Channel:
• Specialty Stores
• Online Stores
• Other Distribution Channels
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by conducting telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globallyDownload Sample