Argentina Lingerie Market Overview, 2028

The lingerie market in Argentina has grown significantly over the years, driven by various factors such as changing consumer preferences and the increasing number of lingerie brands operating in the country. One of the primary drivers of growth in the Argentinean lingerie market has been the changing social and cultural norms. In recent years, there has been a shift towards more comfortable and practical lingerie, and many women are willing to invest in high-quality lingerie that fits well and lasts longer. This has led to an increase in demand for high-quality lingerie, including sports bras, bralettes, and wireless bras. In addition, the increasing number of lingerie brands operating in Argentina has led to greater competition in the market, which has also contributed to its growth. Both local and international brands have been expanding their operations in Argentina, offering a wide range of products that cater to different customer preferences and needs. According to the research report "The Argentina Lingerie Market Overview, 2028," published by Bonafide Research, the Argentina Lingerie market is projected to reach a market size of above USD 928 Million by 2028. The Argentina lingerie market is growing as societal norms and fashion trends change, as do consumer preferences for lingerie. Women in Argentina are increasingly looking for comfortable, high-quality lingerie. As the Argentine economy grows and incomes rise, consumers have more disposable income to spend on necessities like lingerie. This has led to an increase in demand for high-end lingerie products. As the population of Argentina ages, there is a growing demand for lingerie that caters to the needs of older women, such as bras with more support and coverage. Additionally, as the younger generation becomes more health-conscious and active, there is an increasing demand for sports bras and other activewear. Knickers/panties, Brassieres, Shapewear, and other products are popular in Argentina. Knickers/panties now have the largest market share in the country. Shapewear will grow at the fastest CAGR in the future. Argentina’s population is becoming more health conscious, which has increased demand for shapewear items that aid in correcting posture, supporting muscles, and encouraging normal blood flow.

The government rules and regulations related to the Argentina lingerie market are designed to ensure the safety, quality, and environmental sustainability of products sold in the market. Complying with these regulations is important for manufacturers and importers to operate legally and avoid penalties or fines. All lingerie products sold in Argentina must be labelled in compliance with the country's regulations. This includes requirements for the labelling of materials used in the product, the country of origin, and care instructions. Lingerie products sold in Argentina must comply with safety standards set by the government. These standards include requirements for fire resistance, chemical safety, and other safety criteria. The production and disposal of lingerie products in Argentina are subject to environmental regulations, including the handling of hazardous materials and waste management. Based on the material types, the Argentina lingerie market includes satin, cotton, nylon, silk, and others. Satin holds the largest market share in the Argentina market among the other materials. Because satin is a preferred material for underwear because of its reputation for being silky, smooth, and sumptuous feeling, The fabric is soft against the skin and can look quite attractive on a variety of body types. As well as satin can improve the overall appearance of underwear because of its lustrous, beautiful appearance; As a result, the satin has the lion's share of the cover. Based on the distribution channel, the Argentina lingerie market is segmented into hypermarkets, supermarkets, specialty stores, online retailers, and others. Specialty stores are leading the lingerie market in Argentina. Some of the top specialty stores are Caro Cuore, Uma, Juleriaque, Selu, and Vicky. The local manufacturers of lingerie in Argentina are Marcela, Cocot, Mora Lenceria, Valeria Lascano, and Duloren. People in Argentina purchase the lingerie at the economical price rather than the premium price. One of the main reasons why people in Argentina purchase lingerie at an affordable price rather than paying for premium lingerie is the current economic situation in the country. Argentina has been facing a long-term economic crisis characterized by high inflation rates, currency devaluation, and low purchasing power among the population. This situation has affected the ability of many consumers to afford premium products, including premium lingerie. Considered in this report

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Manmayi Raval

Research Consultant

• Geography: Argentina • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Argentina Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Products Types • Knickers/panties • Brassieres • Shapewear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.