Global Deodorant Market Overview, 2022-27

One of the main factors fuelling the market's expansion is the rising demand for personal grooming products together with the rise in female workforce participation. A bright outlook for the market is also being created by the growing desire among the general public, particularly among millennials, for novel and innovative perfumes and scented items. Other growth-promoting factors include a variety of product innovations, such as the creation of natural and aluminum-free deodorants. These variations are produced with organic materials like coconut oil, baking soda, activated charcoal, essential oils, and floral extracts and use enticing green packaging to draw in a wider customer base. Increasing use of non-aerosol deodorants and demographic elements, a growing working population spending sufficient amount of time outside is traumatic for deodorants to keep their frame fresh, availability of convenient lengths and conversion to deodorants amongst consumers, expanding purchaser options concerning the usages of deodorants containing herbal components due to the growing detrimental fitness outcomes of synthetic components, and growing recognition. According to the report titled "Global Deodorant Market Overview, 2022–2027," published by Bonafide research, the market was valued at USD 21.10 Billion in 2021 and it is anticipated to grow with a CAGR of more than 4.94% from 2022 to 2027, achieving USD 27.96 Billion by 2027. Lighter scents, such as deodorants and body mists, are popular among the young population. As a result, the deodorant market expanded.as young consumers are attracted toward natural products, which provide an excellent opportunity for companies to innovate products using natural ingredients, mainly to increase their market share. Emerging markets, such as India, have a high concentration of young people and are expected to provide potential growth opportunities for businesses. Changing lifestyles and an increase in product availability are various factors boosting sales in developing regions.

Based on distribution channel, the global deodorant market is segmented into supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online retail, and others, among which the supermarkets and hypermarkets segment is expected to hold a significant share owing to the various advantages they offer, such as a large product variety and sample testing. The market is further segmented on the basis of packaging material into metal, plastic, glass, and others, out of which the plastic segment is projected to hold the largest market share, owing to its durability that can withstand shock or drop and ease of carrying. Furthermore, the increasing use of bio-plastics for product packaging and refillable deodorants, which is estimated to reduce plastic use for packaging by 50%, is likely to positively contribute to the growth of the segment. Factors such as advanced technology, eye-catching designs, and attractive packaging are propelling the market growth of deodorants and antiperspirants. Growing demand for smaller size and better spray performance deodorant products that are convenient and easy to use is propelling the market forward. Furthermore, the continuous introduction of aluminum-based deodorants with appealing designs to broaden the consumer base is propelling the deodorant and antiperspirant categories' market growth. Covid-19 Impacts: The outbreak of COVID-19 has affected the growth of the deodorant market negatively. During the pandemic, deodorant was not considered as a necessary product, and therefore, the demand for deodorants decreased during the pandemic. The COVID-19 pandemic has forced countries to impose lockdown, which has disrupted the distribution and supply chain. Deodorants were subject to export and import restrictions because they were a minor product. Due to labour shortages, logistical issues, and disrupted raw material supply, the production method for new batches of deodorant had become a major challenge for the companies. Restrictions on movement and the growing culture of self-quarantine have led to a steep decline in the use of these products. Following the end of the COIVD-19 pandemic, the market is expected to resume normal operations, with movement lockdowns relaxed.

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Manmayi Raval

Research Consultant

Major Companies present in the market: Unilever, The Procter & Gamble Company, Coty, Beiersdorf Global AG, L'Occitane International SA, Avon Products Inc., Revlon, Adidas AG, LVMH, Church & Dwight Co. Inc., Estée Lauder Companies, Marico Ltd., Burberry Group plc, Speick Natural Cosmetics, Emami Ltd., EO Products, Lavera Naturkosmetik, McNroe Consumer Products Pvt. Ltd., erbaviva Considered in this report • Geography: Global • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Global Deodorant market with its value and forecast along with its segments • Region-wise deodorant market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Regions covered in the report • North America • Europe • Asia-Pacific • South America • Middle-East & Africa By Product Type • Spray • Roll on • Gel • Stick • Creams • Wipes • Others By Packing Materials • Metal • Plastic • Others By End User • Men • Women • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.