Europe Sleepwear Market Outlook, 2029
The Europe Sleepwear Market is segmented into By product Type (Top Wear, Bottom Wear, Night Dresses and Gowns, Sleepwear Set), By End User (Women, Men, Kids), By Material (Cotton, Wool, Silk, Others), By Distribution Channel (Supermarkets and Hypermarkets, Speciality Store, Online Stores, Discount Stores, Others)
- Bonafide Research
- 29-02-2024
- Pages : 100
- Figures : 15
- Tables : 38
- Region : Europe
- Category : Consumer Goods & Services
- Apparels & Lifestyle
The Europe Sleepwear market is predicted to add more than USD 2 Billion from 2024 to 2029, fueled by increasing demand for comfort and loungewear
- Historical Period2018-2022
- Base Year2023
- Forecast Period2024-2029
- Largest MarketGermany
- Fastest Market Spain
- Market Difference(2024-2029) USD 2
- Format
Featured Companies
- 1. Jocky International, Inc.
- 2. Victoria's Secret
- 3. Triumph International
- 4. Hanesbrand Inc
- 5. Wacoal Ltd
- 6. Mas Holdings
- More...
Sleepwear Market Analysis
In Europe's diverse fashion industry, there is a minor but significant segment that sometimes goes unnoticed the sleepwear market. While the world admires Europe's haute couture and rapid fashion fads, the sleepwear industry quietly meets the continent's need for comfort and relaxation after a hard day. From sumptuous silk pajamas to warm flannel sets, the European sleepwear market has a wide range of products to fit every preference and style. One noteworthy aspect of Europe's sleepwear sector is its rich historical context. Throughout history, Europeans have prioritized sleep and relaxation, as evidenced by the evolution of sleepwear styles over time. European sleepwear has evolved to accommodate changing lifestyles, from the luxurious nightgowns of the Victorian era to the minimalist designs of modern norms, while maintaining its emphasis on quality and comfort. Furthermore, Europe's unique cultural landscape adds to the variety of sleepwear it offers. Each location has its own traditions and preferences for midnight dress. Nordic countries, such as Sweden and Norway, prefer snug, thermal fabrics to withstand harsh winter evenings, while Mediterranean nations, such as Italy and Greece, prefer lightweight, breathable materials appropriate for milder weather. In recent years, sustainability has emerged as a major trend in Europe's sleepwear sector. With increased awareness of environmental issues, customers are looking for eco-friendly and ethically sourced sleepwear solutions. European brands have responded to this desire by introducing eco-friendly materials like organic cotton, bamboo fiber, and recycled fabrics into their designs. Furthermore, several corporations have implemented environmentally conscious production practices, such as reducing water usage and minimizing waste, to lessen their environmental impact. According to the research report "Europe Sleepwear Market Outlook, 2029," published by Bonafide Research, the Europe Sleepwear market is predicted to add more than USD 2 Billion from 2024 to 2029. The growth of e-commerce has also changed how Europeans purchase sleepwear. Online shops provide a handy platform for customers to browse a diverse choice of styles and brands from the comfort of their own homes. This change to digital buying has allowed smaller, independent sleepwear companies to reach a larger audience in Europe and beyond, threatening traditional brick-and-mortar businesses. Europe's unique cultural landscape influences sleepwear preferences. Nordic countries frequently use thermal fabrics to withstand frigid winters, while Mediterranean nations favor lightweight materials ideal for warmer conditions. European cities such as Paris, Milan, and London are known for their fashion scenes, which include sleepwear. These fashion hotspots influence trends and innovation in sleepwear design, setting the tone for the industry globally. Numerous fashion weeks and trade events in Europe focus on sleepwear and lingerie, providing a platform for designers and manufacturers to present their latest collections and innovations. European celebrities and influencers frequently shape sleepwear trends through their sponsorships and social media presences. Their fashion choices can set trends and increase customer demand for specific designs and companies. Europe has a strong luxury sleepwear sector, with prominent labels offering gorgeous patterns made from the finest fabrics like silk, satin, and lace. These luxury goods target sophisticated clients looking for indulgence and sophistication in their sleepwear choices.
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Download SampleMarket Dynamic
Major Drivers Changing lifestyle trends: Consumers increasing lifestyle trends are one of the key drivers shaping the European sleepwear industry. With a growing emphasis on wellness, relaxation, and self-care, people are looking for comfortable and elegant sleepwear options that fit their modern lifestyles. As people attempt to create a balance between work, leisure, and personal time, the demand for sleepwear that is both comfortable and visually appealing continues to rise. This trend is especially noticeable among younger generations, who value comfort and self-expression in their wardrobe choices. Whether it's lazing at home, practicing mindfulness exercises, or enjoying a leisurely weekend morning, sleepwear is becoming an integral component of consumer’s lifestyle repertoires. Growing awareness of sleep health: Growing recognition of the importance of sleep health and its impact on general well-being is significantly driving the Europe sleepwear market. Research studies emphasizing the link between adequate sleep and a variety of health advantages, such as enhanced mood, cognitive performance, and immunological function, has raised consumer awareness. As a result, there is a greater emphasis on creating suitable sleep settings, which includes investing in comfortable bedding, improving sleep hygiene routines, and, most significantly, selecting proper sleepwear. European consumers are increasingly looking for sleepwear that promotes restful sleep by ensuring maximum comfort and breathability. Fabrics including organic cotton, bamboo viscose, and modal are popular because of their softness, moisture-wicking properties, and hypoallergenic features, which contribute to a more comfortable sleeping experience. Major Challenges Competitive landscape: The extremely competitive landscape is one of the most significant difficulties facing the European sleepwear market. With so many brands competing for consumers' attention, both established and rising companies must constantly innovate to stay ahead. This high rivalry frequently results in price wars and margin constraints, particularly among mass-market merchants. Furthermore, the development of internet platforms has reduced entry barriers, making it easier for new entrants to enter the market and increasing competition. Seasonal variability: The European sleepwear market has high seasonal variability, with demand shifting due to factors such as weather, holidays, and cultural events. For instance, sales of lightweight sleepwear increase during the summer, but warm, thermal choices are more popular in the winter. Sleepwear producers and merchants struggle to manage inventory levels and production schedules in response to changing consumer preferences and seasonal patterns. Overestimating or underestimating demand can result in excess inventory, markdowns, missed sales opportunities, and supply chain problems.
Sleepwear Segmentation
| By Product | Top Wear | |
| Bottom Wear | ||
| Night Dresses And Gowns | ||
| Sleepwear Set | ||
| By End User | Women | |
| Men | ||
| Kids | ||
| By Material | Cotton | |
| Wool | ||
| Silk | ||
| Others | ||
| By Distribution Channel | Supermarkets And Hypermarkets | |
| Speciality Store | ||
| Online Stores | ||
| Discount Stores | ||
| Others | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Russia | ||
Based on type segment market is segmented into top wear, bottom wear, night dresses and gowns, and sleepwear set. Top wear type is expected to dominate the Europe sleepwear market. The end user segment of market includes women, men and kids. Among them women are major end user of sleepwear products in Europe sleepwear market. Consumers frequently prefer items like pajamas or nightshirts for their comfort and convenience. They provide more freedom of movement during sleep than full-length pajama sets or other types of sleepwear. Fashion trends have an important impact on the sleepwear market. Top-wear styles may be more fashionable or trendy than other types of sleepwear, which drives consumer desire for them. Changing lifestyles, including a greater emphasis on wellness and self-care, affect customer choices for more comfortable and informal sleepwear options, such as tops. Top-wear pieces can frequently double as loungewear or casual wear, making them a more versatile choice for shoppers searching for apparel that can serve many functions. Women's sleepwear options have been more varied than men's. This comprises a variety of styles, fabrics, colors, and designs to meet the varying interests of female shoppers. Women's sleepwear typically follows fashion trends more closely than men's sleepwear. Women are more likely to buy sleepwear that reflects current fashions and trends, which leads to increased demand from female consumers. Women in many households have tremendous purchasing power and autonomy when it comes to clothing and other consumer goods, including sleepwear. This means they are more likely to make decisions about sleepwear for themselves and their loved ones. The material type segment of the market includes cotton, wool, silk and others. Cotton material type is expected to generate maximum revenue in Europe sleepwear market. Based on distribution channel segment market is divided into supermarkets and hypermarkets, specialty stores, online stores, discount stores and others. Among them supermarkets and hypermarkets accounted for major distribution channel for sleepwear products in Europe sleepwear market. Cotton is known for its softness and breathability, making it an ideal choice for sleepwear. It promotes improved ventilation, which helps regulate body temperature and keeps the wearer cool and comfortable all night. Cotton is a versatile material that may be used to make a variety of sleepwear styles, including lightweight pajamas, soft nightshirts, and robes. Its adaptability enables the development of a wide range of product offerings to meet the needs of various consumers. With growing awareness of environmental issues, customers are increasingly drawn to natural and sustainable materials such as cotton. Organic cotton, for instance, is farmed without the use of synthetic pesticides or fertilizers, making it an environmentally responsible option for conscientious shoppers. Cotton is commonly available and less expensive than certain other natural fibers, such as silk. Its accessibility and low price point make it an appealing option for a wide spectrum of consumers, which contributes to its success in the sleepwear industry. Cotton is easily colored and printed, resulting in a vast range of colors, patterns, and designs in cotton sleepwear. This level of personalization allows firms to appeal to various style preferences and current trends, ultimately extending their customer base. Supermarkets and hypermarkets are readily available to consumers, with many placed in handy locations such as shopping malls or residential neighbourhoods. This convenience allows customers to purchase sleepwear while performing their routine supermarket shopping or conducting errands. Supermarkets and hypermarkets often sell a large variety of items, including clothing and apparel. By offering sleepwear alongside other things, they give customers easy access to a varied assortment of sleepwear options that cater to various preferences and budgets. Supermarkets and hypermarkets are commonly regarded as one-stop shops for a variety of consumer needs. These businesses provide a simple shopping experience for consumers who want to meet several needs in a single trip by selling sleepwear alongside groceries, household items, and other necessities.
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Sleepwear Market Regional Insights
Based on report market includes six major countries Germany, United Kingdom, France, Italy, Spain and Russia. Among them Germany accounted for largest market for Europe sleepwear market. Germany has the largest economy in Europe and is one of the world's top exporters. Its strong economy results in more disposable earnings for customers, allowing them to spend more on discretionary items like sleepwear. With more purchasing capacity, German customers are more likely to invest in high-quality sleepwear, particularly premium and luxury brands. Germans are renowned for their acute fashion sense and admiration for fine craftsmanship. The country is home to prestigious fashion houses, designers, and merchants that appeal to a wide range of interests and preferences. German consumers place a high emphasis on both style and comfort when shopping for sleepwear, which drives demand for a diverse range of styles, materials, and brands. This fashion sensibility gives opportunities for domestic and international sleepwear enterprises to develop in the German market. In addition, cultural norms and traditions impact sleepwear preferences in Germany. For example, Germans cherish privacy and personal space therefore, loungewear and sleepwear are significant components of their house wardrobe. Furthermore, the country's severe winters drive demand for warm and insulated sleepwear choices. These cultural variables influence consumer behavior and contribute to the popularity of sleepwear goods in Germany. Germany has a broad retail landscape, including department shops, niche boutiques, internet platforms, and direct-to-consumer companies. This large distribution network gives consumers access to a diverse range of sleepwear options at varying price points and styles. Furthermore, the growing popularity of e-commerce has made it easier for consumers to buy sleepwear online, accelerating market growth.
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Companies Mentioned
- Jocky International, Inc.
- Victoria's Secret
- Triumph International
- Hanesbrand Inc
- Wacoal Ltd
- Mas Holdings
- Phillips-Van Heusen Corporation
- Ralph Lauren Corporation
- H & M Hennes & Mauritz AB
- Bestseller A/S
- The Gap, Inc
- Marks and Spencer plc
Table of Contents
- 1. Executive Summary
- 2. Market Dynamics
- 2.1. Market Drivers & Opportunities
- 2.2. Market Restraints & Challenges
- 2.3. Market Trends
- 2.3.1. XXXX
- 2.3.2. XXXX
- 2.3.3. XXXX
- 2.3.4. XXXX
- 2.3.5. XXXX
- 2.4. Covid-19 Effect
- 2.5. Supply chain Analysis
- 2.6. Policy & Regulatory Framework
- 2.7. Industry Experts Views
- 3. Research Methodology
- 3.1. Secondary Research
- 3.2. Primary Data Collection
- 3.3. Market Formation & Validation
- 3.4. Report Writing, Quality Check & Delivery
- 4. Market Structure
- 4.1. Market Considerate
- 4.2. Assumptions
- 4.3. Limitations
- 4.4. Abbreviations
- 4.5. Sources
- 4.6. Definitions
- 5. Economic /Demographic Snapshot
- 6. Global Sleepwear Market Outlook
- 6.1. Market Size By Value
- 6.2. Market Share By Region
- 6.3. Market Size and Forecast, By Geography
- 6.4. Market Size and Forecast, By Product Types
- 6.5. Market Size and Forecast, By End User
- 6.6. Market Size and Forecast, By Material
- 6.7. Market Size and Forecast, By Distribution Channel
- 7. Europe Sleepwear Market Outlook
- 7.1. Market Size By Value
- 7.2. Market Share By Country
- 7.3. Market Size and Forecast, By Product Types
- 7.4. Market Size and Forecast, By End User
- 7.5. Market Size and Forecast, By Material
- 7.6. Market Size and Forecast, By Distribution Channel
- 7.7. Germany Sleepwear Market Outlook
- 7.7.1. Market Size By Value
- 7.7.2. Market Size and Forecast By Product Types
- 7.7.3. Market Size and Forecast By End User
- 7.7.4. Market Size and Forecast By Material
- 7.7.5. Market Size and Forecast By Distribution Channel
- 7.8. United Kingdom Sleepwear Market Outlook
- 7.8.1. Market Size By Value
- 7.8.2. Market Size and Forecast By Product Types
- 7.8.3. Market Size and Forecast By End User
- 7.8.4. Market Size and Forecast By Material
- 7.8.5. Market Size and Forecast By Distribution Channel
- 7.9. France Sleepwear Market Outlook
- 7.9.1. Market Size By Value
- 7.9.2. Market Size and Forecast By Product Types
- 7.9.3. Market Size and Forecast By End User
- 7.9.4. Market Size and Forecast By Material
- 7.9.5. Market Size and Forecast By Distribution Channel
- 7.10. Italy Sleepwear Market Outlook
- 7.10.1. Market Size By Value
- 7.10.2. Market Size and Forecast By Product Types
- 7.10.3. Market Size and Forecast By End User
- 7.10.4. Market Size and Forecast By Material
- 7.10.5. Market Size and Forecast By Distribution Channel
- 7.11. Spain Sleepwear Market Outlook
- 7.11.1. Market Size By Value
- 7.11.2. Market Size and Forecast By Product Types
- 7.11.3. Market Size and Forecast By End User
- 7.11.4. Market Size and Forecast By Material
- 7.11.5. Market Size and Forecast By Distribution Channel
- 7.12. Russia Sleepwear Market Outlook
- 7.12.1. Market Size By Value
- 7.12.2. Market Size and Forecast By Product Types
- 7.12.3. Market Size and Forecast By End User
- 7.12.4. Market Size and Forecast By Material
- 7.12.5. Market Size and Forecast By Distribution Channel
- 8. Competitive Landscape
- 8.1. Competitive Dashboard
- 8.2. Business Strategies Adopted by Key Players
- 8.3. Key Players Market Positioning Matrix
- 8.4. Porter's Five Forces
- 8.5. Company Profile
- 8.5.1. H & M Hennes & Mauritz AB
- 8.5.1.1. Company Snapshot
- 8.5.1.2. Company Overview
- 8.5.1.3. Financial Highlights
- 8.5.1.4. Geographic Insights
- 8.5.1.5. Business Segment & Performance
- 8.5.1.6. Product Portfolio
- 8.5.1.7. Key Executives
- 8.5.1.8. Strategic Moves & Developments
- 8.5.2. Ralph Lauren Corporation
- 8.5.3. Hanesbrands Inc.
- 8.5.4. Wacoal Ltd
- 8.5.5. Mas Holdings
- 8.5.6. PVH Corp
- 8.5.7. Jocky International, Inc.
- 8.5.8. Victoria's Secret
- 8.5.9. Marks and Spencer plc
- 8.5.10. Bestseller A/S
- 8.5.11. The Gap, Inc
- 8.5.12. Triumph International
- 9. Strategic Recommendations
- 10. Annexure
- 10.1. FAQ`s
- 10.2. Notes
- 10.3. Related Reports
- 11. Disclaimer
Table 2: Influencing Factors for Sleepwear Market, 2023
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Sleepwear Market Size and Forecast, By Geography (2018 to 2029F) (In USD Billion)
Table 7: Global Sleepwear Market Size and Forecast, By Product Types (2018 to 2029F) (In USD Billion)
Table 8: Global Sleepwear Market Size and Forecast, By End User (2018 to 2029F) (In USD Billion)
Table 9: Global Sleepwear Market Size and Forecast, By Material (2018 to 2029F) (In USD Billion)
Table 10: Global Sleepwear Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 11: Europe Sleepwear Market Size and Forecast, By Product Types (2018 to 2029F) (In USD Billion)
Table 12: Europe Sleepwear Market Size and Forecast, By End User (2018 to 2029F) (In USD Billion)
Table 13: Europe Sleepwear Market Size and Forecast, By Material (2018 to 2029F) (In USD Billion)
Table 14: Europe Sleepwear Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 15: Germany Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 16: Germany Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 17: Germany Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 18: Germany Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 19: United Kingdom Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 20: United Kingdom Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 21: United Kingdom Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 22: United Kingdom Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 23: France Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 24: France Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 25: France Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 26: France Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 27: Italy Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 28: Italy Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 29: Italy Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 30: Italy Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 31: Spain Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 32: Spain Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 33: Spain Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 34: Spain Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 35: Russia Sleepwear Market Size and Forecast By Product Types (2018 to 2029F) (In USD Billion)
Table 36: Russia Sleepwear Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 37: Russia Sleepwear Market Size and Forecast By Material (2018 to 2029F) (In USD Billion)
Table 38: Russia Sleepwear Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Sleepwear Market Share By Region (2023)
Figure 6: Europe Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: Europe Sleepwear Market Share By Country (2023)
Figure 8: Germany Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: UK Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: France Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Italy Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 12: Spain Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 13: Russia Sleepwear Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2023
Figure 15: Porter's Five Forces of Global Sleepwear Market
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