Malaysia Skin Care Market Overview, 2028

Malaysia has a long history of traditional medicine, and many Malaysians still rely on traditional remedies for skin care. For example, ingredients like turmeric, pandan leaves, and rice flour are commonly used in face masks and scrubs. Furthermore, Islam is the predominant religion in Malaysia, and this has influenced skin care in several ways. For instance, many Muslim women wear hijabs or headscarves, which mean that they may focus more on skin care for their face and neck than for their hair. In addition, Islamic values may impact the types of ingredients that are used in skin care products, with a preference for halal-certified or alcohol-free products. Moreover, Malaysia has also been influenced by Western beauty standards, with many Malaysians seeking out products that can help them achieve a Westernized ideal of beauty. This has led to a rise in the popularity of skin-lightening products, which are marketed as a way to achieve fairer skin. Furthermore, Malaysia has a significant Chinese population, and this has had an impact on skin care in several ways. Traditional Chinese medicine and ingredients like ginseng, goji berries, and green tea are commonly used in skin care products marketed towards the Chinese community. In addition, many Chinese Malaysians have a preference for products that are imported from China or are made by Chinese-owned companies. In addition, beauty salons are a popular destination for skin care in Malaysia, particularly among women. Many Malaysians view regular salon visits as a necessity for maintaining their appearance and this has led to a booming market for salon-based skin care services like facials and skin treatments. According to the research report," Malaysia Skin Care Market Overview, 2028" published by Bonafide Research, the market is projected to grow at a significant rate by 2028. The market is segmented into various product types, including face care, body care, and lip care. Malaysia has a hot and humid tropical climate, which can lead to skin concerns such as dryness, sunburn, and uneven skin tone. As a result, consumers are more likely to invest in body care products that can address these issues and provide hydration, sun protection, and skin-brightening benefits. Furthermore, Malaysians are becoming more health conscious and engaging in a range of physical activities such as sports, yoga, and outdoor recreation. This has led to an increased demand for body care products that can help soothe sore muscles, prevent body odour, and keep the skin healthy and nourished after physical exertion. However, based on body care the market is divided into body lotions, body wash and others. Body lotions are one of the most popular categories in the body care market in Malaysia. Consumers are increasingly looking for lightweight, non-greasy formulations that can provide hydration without feeling heavy on the skin. Moreover, the demand for natural and organic ingredients in body lotions is on the rise as consumers become more conscious about the products they use on their skin. Additionally, body lotions that offer other benefits such as sun protection, anti-ageing properties, and skin brightening are gaining popularity among consumers. Furthermore, there is a growing demand for eco-friendly and sustainable body washes that are packaged in recyclable or biodegradable materials.

Based on Face Care, the market is divided into Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. Face washes and cleansers are popular category in the face care market in Malaysia. Consumers are looking for products that can effectively cleanse their skin without stripping it of its natural oils. Natural and organic face wash and cleansers are gaining popularity as consumers seek out products that are free from harsh chemicals and artificial fragrances. Products that offer additional benefits such as exfoliation and skin brightening are also in demand. Furthermore, consumers are increasingly looking for products that can provide a spa-like experience at home. Sheet masks, in particular, are gaining popularity among consumers due to their convenience and ease of use. Natural and organic facial masks are also in demand as consumers seek out products that are free from harsh chemicals and artificial fragrances. In addition, based on lip care the market is divided into lip balms, lip scrubs, lip masks, lip oil and others. Consumers are looking for products that can gently exfoliate the lips and remove dead skin cells, leaving them soft and smooth. Natural and organic lip scrubs that contain ingredients like sugar honey, and essential oils are particularly in demand. Furthermore, lip masks are gaining popularity among consumers in Malaysia, as they offer a targeted solution to dry, chapped, and damaged lips. Consumers are looking for masks that can provide intense hydration and nourishment and help repair and rejuvenate the lips. Masks that contain natural and organic ingredients like aloe vera, vitamin E, and hyaluronic acid are particularly in demand. Based on Price Range, Mass-market skin care products are generally more affordable than premium brands. This makes them accessible to a wider range of consumers who may have limited budgets for their skin care needs. In a country like Germany, where price sensitivity is high among consumers, affordability is a significant factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products are widely available in many retail outlets, including drugstores, supermarkets, and discount stores. This makes them easily accessible to consumers who prefer to purchase products in person rather than online. In addition, Premium skin care products are often marketed as exclusive and luxurious, which creates an aspirational appeal for consumers. This image is reinforced by packaging, branding, and advertising that convey a sense of prestige and sophistication. Based on distribution channel, Specialty retail stores often employ knowledgeable and trained staff who can provide expert advice and personalized service to customers. This can be particularly important for skin care products, as consumers may have specific needs and concerns that require tailored recommendations and guidance. However, online distribution channels have shown the highest CAGR in the Malaysia skin care market. For instance, some of the most popular online distribution channels in Malaysia where skin care products are commonly sold are Shopee , Lazada , Hermo , Watsons Online, Guardian , Althea , Zalora , Sephora , YesStyle , Sasa and more.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Malaysia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Malaysia Skin Care market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By category • Face care • Body care • Lip care

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By Face care products • Face cream • Face wash and cleanser • Sun care (sunscreen SPF products) • Facial Masks (sheet mask, leave in & wash off) • Tonner • Serums • Shaving lotion & cream • Others (Exfoliators, Eye creams, scrub, bleach) By Body Care products • Body Lotions • Body wash • Others (Body Oil, Body Powder) By Lip Care products • Lip Balms • Lip Scrubs • Lip Masks • lip oil • Others By End User • Female • Male • Unisex By price range • Mass • Premium By Distribution Channel • Specialist retail shops • Supermarkets / Hypermarkets • Online retail channels • Other distribution channel The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.