"The market is experiencing growth as consumers are more aware and have higher disposable income. In Italy the demand for advanced feminine hygiene products such as tampons and pantyliner is on the rise. The market is experiencing growth as consumers are more aware and have higher disposable income. Growing awareness about personal hygiene among women, coupled with the inclination towards the use of convenient and handy sanitary products, is creating a huge demand for feminine hygiene products. Rising female literacy and awareness of menstrual health and hygiene, rising female disposable income, and women's empowerment across the country are expected to accelerate the growth of the feminine hygiene products market across Italy. The trend towards sustainability has also influenced the feminine hygiene market in Italy. Many consumers are looking for eco-friendly alternatives such as reusable menstrual cups, cloth pads, and biodegradable products. This trend is driven by environmental concerns and a desire to reduce waste. Due to the growing demand for organic and natural feminine hygiene products in recent years, consumers are increasingly concerned about the ingredients used in these products and are seeking options that are free from harmful chemicals, fragrances, and dyes. In Italy, sanitary pads, tampons, pantry liners, and menstrual cups are mostly used. According to the research report ""Italy for Feminine Hygiene Market Overview, 2027,"" published by Bonafide Research, The Italy for Feminine Hygiene Market is expected to grow at above 3.62% CAGR from 2023 to 2027. In Italy, menstrual tracking apps like clue, flo, glow, period tracker, maya, ovia, and many other menstrual tracking apps are available. In Italy, there are various awareness events and initiatives focused on feminine hygiene and menstrual health, like Giornata dell'Igiene Menstruale (Menstrual Hygiene Day) is a global initiative celebrated on May 28th each year to raise awareness about menstrual hygiene and break the silence surrounding menstruation. In Italy, there are events, workshops, and campaigns organised by NGOs, women's health organisation, and educational institutions to promote menstrual health education and access to hygiene products. Women's Health Week, Settimana della Salute della Donna, includes health fairs and exhibitions, workshops and educational programmes, social media campaigns, and online initiatives. There are many brands like Always Ultra, EVA, and Intima Roberts that are popular in Italy. If there is a lack of awareness and proper feminine hygiene practises, it can lead to various health issues and infections like urinary tract infections (UTIs), vaginal infections, toxic shock syndrome (TSS), skin irritation and rashes, and reproductive system infections. Awareness, education, and access to hygienic products are crucial for maintaining menstrual health and preventing potential complications. On average, pads are changed every 4 to 6 hours, although some may need to change more frequently if their flow is heavier. Tampons are usually changed every 4 to 8 hours to prevent the risk of bacterial overgrowth and toxic shock syndrome. Menstrual cups are reusable and can be worn for a longer period of time compared to disposable products. They can typically be left in place for up to 12 hours, depending on the individual's flow intensity. However, it's important to empty and clean the cup at least twice a day to maintain hygiene. Disposable razors and blades for feminine hygiene purposes are not specifically marketed or advertised in Italy. It's important to note that when using any razor, regardless of gender marketing, proper hygiene practises should be followed to minimise the risk of irritation or infection. Maintaining proper feminine hygiene is essential for women's health and well-being. It is important to follow recommended practises, use appropriate products, and stay informed about new developments and advancements in the field of feminine hygiene. The feminine hygiene market in Italy continues to evolve to meet the changing needs and preferences of women, and efforts are being made to improve awareness, accessibility, and education around feminine hygiene. Considered in this report: • Geography: Italy • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report: • Italy Feminine Hygiene market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleansers ,Disposable Razors & Blades By Type • Disposable • Reusable By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "
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