Europe Feminine Hygiene Market Outlook, 2027

Europe Feminine Hygiene Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Featured Companies

  • 1. Procter & Gamble Co
  • 2. Ontex Group
  • 3. Unicharm Corporation
  • 4. Kao Corporation
  • 5. Kitchen Appliances India Limited
  • 6. Johnson & Johnson,
  • More...

In the European market, a general trend has been observed that the sales of full-size or maxi pads are significantly decreasing across the countries, providing opportunities for ultra-thin products. The market is experiencing growth as consumers are more aware and have higher disposable income. Additionally, the demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. The market is experiencing growth as consumers are more aware and have higher disposable income. According to the report, "Europe Feminine Hygiene Market Outlook, 2027" published by Bonafide Research, the market is anticipated to grow at more than 4% CAGR for 2022–2027. The EU is gathering information on potential health risks of feminine hygiene products after experts found hazardous chemicals in low concentrations, thus giving rise to organic sanitary napkins. The demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. The feminine hygiene sector is still expanding, and consequently, sales and volumes have increased. One important factor might be the lower penetration and availability in some of the Eastern European countries. In addition, women are also using more products and favor various combinations. A closer examination of the data reveals that the most significant changes in feminine hygiene are the increasing use of ultra-thin pads and panty liners in place of thick pads.

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In Europe currently, disposable feminine hygiene products account for a huge share, that was more than 80% of the market share. The growth and awareness of the product segments in feminine hygiene draw attention to a lot of other product categories such as hygiene wipes, sprays, lotions, and fragrances. Specific retail sales growth has been noticed in Spain, in addition to high-growth markets such as Russia, the Czech Republic, and Poland, mainly driven by increased sales of tampons, ultra-thin pads, and panty liners. The sales development in Germany and the UK has remained more or less flat, while in France there have been increases in the sales of tampons and panty liners. In some European markets, retailers have placed the sections for feminine hygiene products together with light incontinence products for both men and women. It seems that there is more and more of a gradual or undefined line between the two categories, making it easier for consumers to find products that meet their needs. Germany has the largest population of both genders in Europe, with 41.4 million females and 39.8 million males in 2015. The majority of countries listed have a higher population of women. Country-wise, Germany led the European feminine market in the year 2021 and is expected to dominate the region. Furthermore, Britain became the latest country to abolish the so-called "tampon tax," eliminating sales taxes on women's sanitary products. The move was widely praised by women's rights advocates as well as proponents of the country's departure from the European Union. EU law prohibited member states from lowering the rate of value-added tax below 5%, implying that products were treated as luxury items rather than necessities during the period. The feminine hygiene products market comprises different products such as sanitary pads, tampons, panty liners and shields, internal cleansers and sprays, and disposable razors and blades. These products help women to maintain personal hygiene. Additionally, the demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. COVID-19 Impacts: The COVID-19 pandemic is expected to have a negligible impact on the growth of the European market owing to the role of these products as consumer essentials. Essential products were supplied to consumers throughout the crisis period. Supply chains were hampered due to transportation issues occurring during the lockdown. However, these issues have been largely mitigated and growth is expected to continue in the coming decade with improvements to transport and logistics processes.

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Manmayi Raval

Manmayi Raval

Research Consultant

Major companies present in the market Procter & Gamble, Kimberly-Clark Corporation, Edgewell Personal Care Company, Kao Corporation, Johnson & Johnson, Unicharm Corporation, Essity Aktiebolag, Ontex Considered in this report • Geography: Europe • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Europe Feminine Hygiene market with its value and forecast along with its segments • Country-wise toy market analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation

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Manmayi Raval

Countries covered in the report • Germany • UK • Spain • France • Italy • Russia Segment covered in the report By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleansers ,Disposable Razors & Blades By Type •Disposable •Reusable By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Procter & Gamble Co
  • Ontex Group
  • Unicharm Corporation
  • Kao Corporation
  • Kitchen Appliances India Limited
  • Johnson & Johnson,
  • Edgewell Personal Care Company
  • Essity Aktiebolag

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definition
  • 4. Economic /Demographic Snapshot
  • 5. Global Feminine Hygiene Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Region
  • 5.2.2. By Country
  • 5.2.3. By Company
  • 5.2.4. By Product
  • 5.2.5. By Type
  • 5.2.6. By Sales Channel
  • 6. Europe Feminine Hygiene Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Country
  • 6.2.2. By Product
  • 6.2.3. By Type
  • 6.2.4. By Sales Channel
  • 6.3. Germany Feminine Hygiene Market Outlook
  • 6.3.1. Market Size By Value
  • 6.3.2. Market Share
  • 6.3.2.1. By Product
  • 6.3.2.2. By Type
  • 6.3.2.3. By Sales Channel
  • 6.4. UK Feminine Hygiene Market Outlook
  • 6.4.1. Market Size By Value
  • 6.4.2. Market Share
  • 6.4.2.1. By Product
  • 6.4.2.2. By Type
  • 6.4.2.3. By Sales Channel
  • 6.5. France Feminine Hygiene Market Outlook
  • 6.5.1. Market Size By Value
  • 6.5.2. Market Share
  • 6.5.2.1. By Product
  • 6.5.2.2. By Type
  • 6.5.2.3. By Sales Channel
  • 6.6. Spain Feminine Hygiene Market Outlook
  • 6.6.1. Market Size By Value
  • 6.6.2. Market Share
  • 6.6.2.1. By Product
  • 6.6.2.2. By Type
  • 6.6.2.3. By Sales Channel
  • 6.7. Italy Feminine Hygiene Market Outlook
  • 6.7.1. Market Size By Value
  • 6.7.2. Market Share
  • 6.7.2.1. By Product
  • 6.7.2.2. By Type
  • 6.7.2.3. By Sales Channel
  • 6.8. Russia Feminine Hygiene Market Outlook
  • 6.8.1. Market Size By Value
  • 6.8.2. Market Share
  • 6.8.2.1. By Product
  • 6.8.2.2. By Type
  • 6.8.2.3. By Sales Channel
  • 7. Market Dynamics
  • 7.1. Market Drivers
  • 7.2. Market Challenges
  • 8. Market Trends and Developments
  • 8.1. XXXXXX
  • 8.2. XXXXXX
  • 8.3. XXXXXX
  • 9. Company Profiles
  • 9.1. Procter & Gamble
  • 9.2. Kimberly-Clark Corporation
  • 9.3. Edgewell Personal Care Company
  • 9.4. Kao Corporation
  • 9.5. Johnson & Johnson
  • 9.6. Unicharm Corporation
  • 9.7. Essity Aktiebolag
  • 9.8. Ontex
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Tables
Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Feminine Hygiene Market Share By Region (2016, 2021 & 2027F)
Table 5: Global Feminine Hygiene Market Share By Country (2016, 2021 & 2027F)
Table 6: Global Feminine Hygiene Market Share By Company (2021)
Table 7: Global Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 8: Global Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 9: Europe Feminine Hygiene Market Share By Country (2016, 2021 & 2027F)
Table 10: Europe Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 11: Europe Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 12: Germany Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 13: Germany Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 14: UK Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 15: UK Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 16: France Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 17: France Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 18: Spain Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 19: Spain Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 20: Italy Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 21: Italy Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 22: Russia Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 23: Russia Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 24: Key Facts of Procter & Gamble
Table 25: Key Facts of Kimberly-Clark Corporation
Table 26: Key Facts of Edgewell Personal Care Company
Table 27: Key Facts of Kao Corporation
Table 28: Key Facts of Johnson & Johnson
Table 29: Key Facts of Unicharm Corporation
Table 30: Key Facts of Essity Aktiebolag
Table 31: Key Facts of Ontex

List of Figures
Figure 1: Global Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Global Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 3: Europe Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 4: Europe Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 5: Germany Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 6: Germany Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 7: UK Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 8: UK Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 9: France Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 10: France Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 11: Spain Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 12: Spain Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 13: Italy Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 14: Italy Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 15: Russia Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 16: Russia Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 17: Market Attractiveness Index, 2021
Figure 18: Market Attractiveness Index, 2027F

Feed Phosphate Market Research FAQs

The feminine hygiene market is slated to grow with more than 4% CAGR during the forecast period of 2022 to 2027.

Hike in disposable income and better awareness level are triggering growth for the Europe feminine hygiene market.

The chance of allergy can hold back the Europe feminine hygiene market growth.

The sanitary napkins/pads segment would lead the Europe feminine hygiene market ahead.

Germany is anticipated to dominate the Europe market.
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Europe Feminine Hygiene Market Outlook, 2027

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