Global Feminine Hygiene Market Outlook, 2029

The Global feminine hygiene market is segmented by product (sanitary pad, tampons, panty liner, menstrual cup, internal cleansers and sprays, disposable razors & blades) by type (disposable, reusable) by sales channel (supermarkets and hypermarkets, pharmacies, convenience stores , online, others(specialty stores, hospitals)).

The Global Feminine Hygiene market exceeded USD 45.2 billion in 2023 and expects to surpass USD 66.2 billion by 2029, growing at a CAGR of 6.6%.

Feminine Hygiene Market Market Analysis

The global feminine hygiene market has experienced substantial growth, driven by increasing awareness of women's health, rising disposable incomes, and the influence of social media. This market encompasses a range of products such as sanitary pads, tampons, menstrual cups, and feminine wipes, catering to the diverse needs of women worldwide. The industry's evolution can be traced back to ancient times, but significant advancements occurred in the late 19th and early 20th centuries. The introduction of commercially produced sanitary napkins in the 1920s marked a pivotal moment, followed by the development of tampons in the 1930s. Over the decades, the focus has shifted towards improving comfort, convenience, and sustainability. Recent trends highlight the growing demand for organic and biodegradable products, reflecting a broader consumer preference for environmentally friendly options. The destigmatization of menstruation, propelled by advocacy and education, has played a crucial role in expanding the market. As companies continue to innovate and address the diverse needs of women, the feminine hygiene market is poised for continued growth, driven by both technological advancements and changing societal attitudes. One significant issue is the pervasive stigma and cultural taboos surrounding menstruation in many parts of the world. This stigma can prevent open discussion and education about menstrual health, limiting product acceptance and use. Moreover, regulatory barriers and differences in standards across countries can complicate the distribution and approval of feminine hygiene products, affecting market penetration and growth. According to the research report "Global Feminine Hygiene Market Outlook, 2029," published by Bonafide Research, the Global Feminine Hygiene market was valued at more than USD 45.2 Billion in 2023, and expected to reach a market size of more than USD 66.2 Billion by 2029 with the CAGR of 6.6%. The demand for feminine hygiene products is experiencing a notable surge, driven by several key trends and innovations. Firstly, heightened awareness and education campaigns regarding menstrual health and hygiene are leading to an increased demand for safe and effective products across various demographics. Moreover, as disposable incomes continue to rise in many regions, consumers are willing to invest more in premium feminine hygiene options, spurring the market for innovative and high-quality products. A significant shift towards sustainability is also evident, with consumers seeking eco-friendly alternatives such as biodegradable pads, organic tampons, and reusable menstrual cups. Technological advancements are playing a pivotal role, with innovations like moisture-wicking materials and odor-control technology enhancing product performance. Furthermore, customization and personalization are becoming increasingly prevalent, with brands offering tailored solutions to meet individual needs and preferences. The integration of digitalization and connectivity into feminine hygiene products, including smart pads and period-tracking apps, is further shaping the market landscape, providing users with enhanced insights and convenience. Literacy is a fundamental right and a springboard for eradicating poverty and broadening the mindset of society. The relationship between literacy and health has been the focus of much research and policy debates. Further, the common perception and stigma associated with menstruation act as a major disadvantage for many women. Girls face stigma, harassment, and social exclusion during menstruation. This compels girls and women to adopt traditional feminine hygiene products or completely avoid using them. Women in some countries have had to rely on scraps of fabric to absorb menstrual blood due to the prohibition on the use of tampons and sanitary napkins. This social stigma surrounding feminine menstruation acts as a significant restraint on the growth of the feminine hygiene products market. Over the last decade, global agencies and organizations such as UNICEF and UNESCO have been active in raising the literacy levels of young females in under-developed and developing countries, as rising female literacy will have a positive impact on feminine health management. UNICEF also views menstrual health and hygiene as a fundamental right of women and girls and hence has termed it a key objective in its Sustainable Development Goals (SDGs) for 2030. The rising literacy level among females is expected to have a positive impact on feminine health management and thus is directly linked to the adoption of feminine hygiene products. As a result, rising female literacy is expected to drive the feminine hygiene products market. According to UNICEF, menstrual and hygiene needs remain unchecked due to gender inequality, discriminatory social norms, cultural taboos, and poverty. Girls in Bolivia, for example, were reported carrying used sanitary napkins because they believed the blood could cause disease if it came into contact with other garbage. In many societies, tampons are reserved for married women in fear that they can rupture the hymen.

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Market Dynamic

Market Drivers Rising Awareness and Health Consciousness: Increased awareness about menstrual health and hygiene through government and non-governmental organization campaigns has led to a greater understanding of feminine hygiene products. Educational programs and advertisements play a crucial role in breaking taboos and encouraging the use of sanitary products. Awareness about the health benefits of using feminine hygiene products over traditional methods (like cloth) is driving market growth. Increasing Disposable Income and Urbanization: As economies grow, disposable incomes rise, particularly in developing regions. This increase in disposable income allows consumers to spend more on personal care products, including feminine hygiene products. The trend of urbanization brings lifestyle changes, including increased accessibility to retail outlets and e-commerce platforms that offer a variety of feminine hygiene products. Market Challenges Cultural Taboos and Stigma: In many cultures, menstruation is still considered a taboo subject, leading to stigma and embarrassment associated with purchasing and using feminine hygiene products. This stigma can hinder market penetration, particularly in rural and conservative regions. Overcoming these cultural barriers requires extensive education and outreach efforts, which can be both time-consuming and resource-intensive. Environmental Concerns: The majority of traditional feminine hygiene products are disposable and made from non-biodegradable materials, leading to significant environmental waste. As consumers become more environmentally conscious, the demand for sustainable and eco-friendly alternatives is increasing. Market Trends Shift Towards Organic and Biodegradable Products: There is a growing trend towards organic and biodegradable feminine hygiene products. These products are made from natural materials and are free from chemicals and synthetic additives, appealing to health-conscious and environmentally aware consumers. Companies are investing in research and development to create innovative products that are both effective and environmentally sustainable. Growth of E-Commerce and Subscription Services: The rise of e-commerce platforms has made it easier for consumers to access a wide range of feminine hygiene products. Online shopping offers convenience, privacy, and the ability to compare products and prices easily. Subscription-based models are becoming popular, offering regular and discreet delivery of feminine hygiene products.

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Manmayi Raval

Manmayi Raval

Research Consultant


Feminine Hygiene Market Segmentation

Sanitary pads are leading in the feminine hygiene industry due to their convenience, widespread availability, effectiveness, and cultural acceptance globally. Sanitary pads maintain a leading position in the feminine hygiene industry due to several key factors. Firstly, their widespread availability and accessibility make them a convenient choice for women globally. Found in supermarkets, pharmacies, and convenience stores, sanitary pads offer ease of purchase whenever needed. Additionally, their user-friendly nature contributes to their popularity. Unlike some alternative menstrual products like tampons or menstrual cups, sanitary pads require no special insertion techniques, making them suitable for women of all ages and comfort levels. Modern sanitary pads are designed with advanced materials and technology to prioritize absorbency and comfort. Soft, breathable layers and contoured shapes enhance the user's experience, ensuring dryness and comfort throughout wear. Moreover, the versatility of sanitary pads is a significant advantage. Available in various sizes, thicknesses, and absorbencies, women can select products tailored to their specific flow intensity and preferences, offering flexibility throughout their menstrual cycle. Sanitary pads are particularly favored for overnight use, offering extended protection and peace of mind during sleep, a feature appreciated by many women concerned about leakage and discomfort. Moreover, their adherence to strict safety and hygiene standards assures consumers of their reliability in managing menstrual flow safely. Disposable products are leading in the feminine hygiene industry due to their convenience, ease of use, and hygienic benefits, catering to widespread consumer preferences for quick disposal and reduced maintenance. Disposable feminine hygiene products have emerged as leaders in the industry primarily because they offer unmatched convenience and practicality for women during menstruation. Products such as disposable sanitary pads and tampons are designed for single-use, eliminating the need for washing and reusable maintenance, which appeals to modern lifestyles characterized by time constraints and on-the-go activities. This convenience factor is especially valued by women who prioritize ease of use and efficient disposal without compromising on hygiene standards. The design of disposable products incorporates advanced materials and technology to ensure effective absorption, leak protection, and comfort throughout the menstrual cycle. Manufacturers continuously innovate to enhance product performance, offering various sizes, absorbencies, and features tailored to different preferences and flow levels. These advancements contribute to the widespread adoption of disposable feminine hygiene products among women globally. In addition to convenience and accessibility, disposable feminine hygiene products prioritize hygiene by minimizing the risk of bacterial growth and odor associated with reusable options. This hygienic benefit is crucial for maintaining menstrual health and confidence throughout the day, contributing to the overall preference for disposable solutions among women. Pharmacies lead in the feminine hygiene industry due to their role as trusted health and wellness providers, offering a wide range of feminine hygiene products with professional advice and discretion. Women often turn to pharmacies for menstrual products due to the convenience of location, availability of a diverse range of brands and types, and the assurance of quality and safety standards. Pharmacies are known for their professional advice and discretion, providing a comfortable environment where women can seek guidance on choosing the most suitable products based on their specific needs and preferences. On the other hand, innovative product launches along with increasing health concerns amongst women drive the growth of the feminine hygiene products market. Moreover, the increasing number of working women across the globe has fueled the growth of the feminine hygiene products market. Furthermore, these feminine hygiene products are easily available through various sales channels, including online stores, supermarkets, hypermarkets, specialty stores, pharmacies, and others, which, in turn, contribute towards the feminine hygiene products market growth. A surge in awareness towards maintaining personal hygiene is one of the major factors accelerating the growth of the feminine hygiene industry, especially in developing countries. Currently, the awareness regarding personal hygiene in women is increasing due to various government initiatives and the number of campaigns carried out on social media. These initiatives and campaigns contribute to a better understanding and acceptance of female hygiene products. Therefore, the rise in awareness towards personal hygiene is propelling the growth of the feminine hygiene products market.

Feminine Hygiene Market Market Regional Insights

The Asia-Pacific region is leading in the feminine hygiene industry due to rising awareness of menstrual health, increasing disposable incomes, rapid urbanization, and a growing market for feminine hygiene products. The Asia-Pacific (APAC) region has emerged as a leader in the feminine hygiene industry market owing to several pivotal factors. Firstly, its sheer population size and growth play a central role. With countries like China and India boasting substantial populations, the region harbors a vast consumer base, propelling significant demand for feminine hygiene products. Secondly, there has been a notable increase in awareness and education surrounding menstrual health and hygiene across many APAC nations. Government initiatives, supported by non-profit organizations and educational campaigns, have successfully elevated consciousness regarding menstrual hygiene practices, consequently spurring demand for related products. Moreover, the rising disposable income levels in many APAC countries have facilitated a shift towards premium feminine hygiene products. As consumers enjoy greater purchasing power, they exhibit a willingness to invest in higher-quality offerings, thereby driving market expansion. Urbanization and modernization further contribute to this trend. With rapid urban development, populations in urban centers gain better access to diverse feminine hygiene products and are more open to embracing innovative solutions. Lastly, the burgeoning growth of e-commerce in the APAC region has significantly altered consumer behavior. The convenience of online shopping provides consumers with easy access to a wide array of feminine hygiene products, further fueling market growth. Collectively, these factors position the Asia-Pacific region as a frontrunner in the feminine hygiene industry, with sustained growth and innovation anticipated in the foreseeable future.

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Companies Mentioned

  • Procter & Gamble Co
  • Ontex Group
  • The Daio Paper Corporation
  • Unicharm Corporation
  • Hengan International Group Company Limited
  • Kao Corporation
  • Kitchen Appliances India Limited
  • Johnson & Johnson,
  • First Quality Enterprises, Inc.
  • Edgewell Personal Care Company
  • Essity Aktiebolag

Table of Contents

  • 1. Executive Summary
  • 2. Market Dynamics
  • 2.1. Market Drivers & Opportunities
  • 2.2. Market Restraints & Challenges
  • 2.3. Market Trends
  • 2.3.1. XXXX
  • 2.3.2. XXXX
  • 2.3.3. XXXX
  • 2.3.4. XXXX
  • 2.3.5. XXXX
  • 2.4. Covid-19 Effect
  • 2.5. Supply chain Analysis
  • 2.6. Policy & Regulatory Framework
  • 2.7. Industry Experts Views
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Market Structure
  • 4.1. Market Considerate
  • 4.2. Assumptions
  • 4.3. Limitations
  • 4.4. Abbreviations
  • 4.5. Sources
  • 4.6. Definitions
  • 5. Economic /Demographic Snapshot
  • 6. Global Feminine Hygiene Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Region
  • 6.3. Market Size and Forecast, By Geography
  • 6.4. Market Size and Forecast, By Product
  • 6.5. Market Size and Forecast, By Types
  • 6.6. Market Size and Forecast, By Sales Channel
  • 7. North America Feminine Hygiene Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Share By Country
  • 7.3. Market Size and Forecast, By Product
  • 7.4. Market Size and Forecast, By Types
  • 7.5. Market Size and Forecast, By Sales Channel
  • 7.6. United States Feminine Hygiene Market Outlook
  • 7.6.1. Market Size By Value
  • 7.6.2. Market Size and Forecast By Product
  • 7.6.3. Market Size and Forecast By Types
  • 7.6.4. Market Size and Forecast By Sales Channel
  • 7.7. Canada Feminine Hygiene Market Outlook
  • 7.7.1. Market Size By Value
  • 7.7.2. Market Size and Forecast By Product
  • 7.7.3. Market Size and Forecast By Types
  • 7.7.4. Market Size and Forecast By Sales Channel
  • 7.8. Mexico Feminine Hygiene Market Outlook
  • 7.8.1. Market Size By Value
  • 7.8.2. Market Size and Forecast By Product
  • 7.8.3. Market Size and Forecast By Types
  • 7.8.4. Market Size and Forecast By Sales Channel
  • 8. Europe Feminine Hygiene Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Country
  • 8.3. Market Size and Forecast, By Product
  • 8.4. Market Size and Forecast, By Types
  • 8.5. Market Size and Forecast, By Sales Channel
  • 8.6. Germany Feminine Hygiene Market Outlook
  • 8.6.1. Market Size By Value
  • 8.6.2. Market Size and Forecast By Product
  • 8.6.3. Market Size and Forecast By Types
  • 8.6.4. Market Size and Forecast By Sales Channel
  • 8.7. United Kingdom Feminine Hygiene Market Outlook
  • 8.7.1. Market Size By Value
  • 8.7.2. Market Size and Forecast By Product
  • 8.7.3. Market Size and Forecast By Types
  • 8.7.4. Market Size and Forecast By Sales Channel
  • 8.8. France Feminine Hygiene Market Outlook
  • 8.8.1. Market Size By Value
  • 8.8.2. Market Size and Forecast By Product
  • 8.8.3. Market Size and Forecast By Types
  • 8.8.4. Market Size and Forecast By Sales Channel
  • 8.9. Italy Feminine Hygiene Market Outlook
  • 8.9.1. Market Size By Value
  • 8.9.2. Market Size and Forecast By Product
  • 8.9.3. Market Size and Forecast By Types
  • 8.9.4. Market Size and Forecast By Sales Channel
  • 8.10. Spain Feminine Hygiene Market Outlook
  • 8.10.1. Market Size By Value
  • 8.10.2. Market Size and Forecast By Product
  • 8.10.3. Market Size and Forecast By Types
  • 8.10.4. Market Size and Forecast By Sales Channel
  • 8.11. Russia Feminine Hygiene Market Outlook
  • 8.11.1. Market Size By Value
  • 8.11.2. Market Size and Forecast By Product
  • 8.11.3. Market Size and Forecast By Types
  • 8.11.4. Market Size and Forecast By Sales Channel
  • 9. Asia-Pacific Feminine Hygiene Market Outlook
  • 9.1. Market Size By Value
  • 9.2. Market Share By Country
  • 9.3. Market Size and Forecast, By Product
  • 9.4. Market Size and Forecast, By Types
  • 9.5. Market Size and Forecast, By Sales Channel
  • 9.6. China Feminine Hygiene Market Outlook
  • 9.6.1. Market Size By Value
  • 9.6.2. Market Size and Forecast By Product
  • 9.6.3. Market Size and Forecast By Types
  • 9.6.4. Market Size and Forecast By Sales Channel
  • 9.7. Japan Feminine Hygiene Market Outlook
  • 9.7.1. Market Size By Value
  • 9.7.2. Market Size and Forecast By Product
  • 9.7.3. Market Size and Forecast By Types
  • 9.7.4. Market Size and Forecast By Sales Channel
  • 9.8. India Feminine Hygiene Market Outlook
  • 9.8.1. Market Size By Value
  • 9.8.2. Market Size and Forecast By Product
  • 9.8.3. Market Size and Forecast By Types
  • 9.8.4. Market Size and Forecast By Sales Channel
  • 9.9. Australia Feminine Hygiene Market Outlook
  • 9.9.1. Market Size By Value
  • 9.9.2. Market Size and Forecast By Product
  • 9.9.3. Market Size and Forecast By Types
  • 9.9.4. Market Size and Forecast By Sales Channel
  • 9.10. South Korea Feminine Hygiene Market Outlook
  • 9.10.1. Market Size By Value
  • 9.10.2. Market Size and Forecast By Product
  • 9.10.3. Market Size and Forecast By Types
  • 9.10.4. Market Size and Forecast By Sales Channel
  • 10. South America Feminine Hygiene Market Outlook
  • 10.1. Market Size By Value
  • 10.2. Market Share By Country
  • 10.3. Market Size and Forecast, By Product
  • 10.4. Market Size and Forecast, By Types
  • 10.5. Market Size and Forecast, By Sales Channel
  • 10.6. Brazil Feminine Hygiene Market Outlook
  • 10.6.1. Market Size By Value
  • 10.6.2. Market Size and Forecast By Product
  • 10.6.3. Market Size and Forecast By Types
  • 10.6.4. Market Size and Forecast By Sales Channel
  • 10.7. Argentina Feminine Hygiene Market Outlook
  • 10.7.1. Market Size By Value
  • 10.7.2. Market Size and Forecast By Product
  • 10.7.3. Market Size and Forecast By Types
  • 10.7.4. Market Size and Forecast By Sales Channel
  • 10.8. Columbia Feminine Hygiene Market Outlook
  • 10.8.1. Market Size By Value
  • 10.8.2. Market Size and Forecast By Product
  • 10.8.3. Market Size and Forecast By Types
  • 10.8.4. Market Size and Forecast By Sales Channel
  • 11. Middle East & Africa Feminine Hygiene Market Outlook
  • 11.1. Market Size By Value
  • 11.2. Market Share By Country
  • 11.3. Market Size and Forecast, By Product
  • 11.4. Market Size and Forecast, By Types
  • 11.5. Market Size and Forecast, By Sales Channel
  • 11.6. UAE Feminine Hygiene Market Outlook
  • 11.6.1. Market Size By Value
  • 11.6.2. Market Size and Forecast By Product
  • 11.6.3. Market Size and Forecast By Types
  • 11.6.4. Market Size and Forecast By Sales Channel
  • 11.7. Saudi Arabia Feminine Hygiene Market Outlook
  • 11.7.1. Market Size By Value
  • 11.7.2. Market Size and Forecast By Product
  • 11.7.3. Market Size and Forecast By Types
  • 11.7.4. Market Size and Forecast By Sales Channel
  • 11.8. South Africa Feminine Hygiene Market Outlook
  • 11.8.1. Market Size By Value
  • 11.8.2. Market Size and Forecast By Product
  • 11.8.3. Market Size and Forecast By Types
  • 11.8.4. Market Size and Forecast By Sales Channel
  • 12. Competitive Landscape
  • 12.1. Competitive Dashboard
  • 12.2. Business Strategies Adopted by Key Players
  • 12.3. Key Players Market Share Insights and Analysis, 2022
  • 12.4. Key Players Market Positioning Matrix
  • 12.5. Porter's Five Forces
  • 12.6. Company Profile
  • 12.6.1. Procter & Gamble
  • 12.6.1.1. Company Snapshot
  • 12.6.1.2. Company Overview
  • 12.6.1.3. Financial Highlights
  • 12.6.1.4. Geographic Insights
  • 12.6.1.5. Business Segment & Performance
  • 12.6.1.6. Product Portfolio
  • 12.6.1.7. Key Executives
  • 12.6.1.8. Strategic Moves & Developments
  • 12.6.2. Kimberly-Clark Corporation
  • 12.6.3. Hengan International Group Company Limited
  • 12.6.4. Edgewell Personal Care Company
  • 12.6.5. Kao Corporation
  • 12.6.6. Johnson & Johnson
  • 12.6.7. Unicharm Corporation
  • 12.6.8. Daio Paper Corporation
  • 12.6.9. Essity Aktiebolag
  • 12.6.10. Ontex
  • 12.6.11. First Quality Enterprises Inc
  • 13. Strategic Recommendations
  • 14. Annexure
  • 14.1. FAQ`s
  • 14.2. Notes
  • 14.3. Related Reports
  • 15. Disclaimer

Table 1: Global Feminine Hygiene Market Snapshot, By Segmentation (2023 & 2029) (in USD Billion)
Table 2: Influencing Factors for Feminine Hygiene Market, 2023
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Feminine Hygiene Market Size and Forecast, By Geography (2018 to 2029F) (In USD Billion)
Table 7: Global Feminine Hygiene Market Size and Forecast, By Product (2018 to 2029F) (In USD Billion)
Table 8: Global Feminine Hygiene Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 9: Global Feminine Hygiene Market Size and Forecast, By Sales Channel (2018 to 2029F) (In USD Billion)
Table 10: North America Feminine Hygiene Market Size and Forecast, By Product (2018 to 2029F) (In USD Billion)
Table 11: North America Feminine Hygiene Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 12: North America Feminine Hygiene Market Size and Forecast, By Sales Channel (2018 to 2029F) (In USD Billion)
Table 13: United States Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 14: United States Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 15: United States Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 16: Canada Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 17: Canada Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 18: Canada Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 19: Mexico Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 20: Mexico Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 21: Mexico Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 22: Europe Feminine Hygiene Market Size and Forecast, By Product (2018 to 2029F) (In USD Billion)
Table 23: Europe Feminine Hygiene Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 24: Europe Feminine Hygiene Market Size and Forecast, By Sales Channel (2018 to 2029F) (In USD Billion)
Table 25: Germany Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 26: Germany Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 27: Germany Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 28: United Kingdom Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 29: United Kingdom Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 30: United Kingdom Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 31: France Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 32: France Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 33: France Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 34: Italy Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 35: Italy Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 36: Italy Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 37: Spain Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 38: Spain Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 39: Spain Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 40: Russia Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 41: Russia Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 42: Russia Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 43: Asia-Pacific Feminine Hygiene Market Size and Forecast, By Product (2018 to 2029F) (In USD Billion)
Table 44: Asia-Pacific Feminine Hygiene Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 45: Asia-Pacific Feminine Hygiene Market Size and Forecast, By Sales Channel (2018 to 2029F) (In USD Billion)
Table 46: China Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 47: China Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 48: China Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 49: Japan Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 50: Japan Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 51: Japan Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 52: India Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 53: India Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 54: India Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 55: Australia Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 56: Australia Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 57: Australia Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 58: South Korea Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 59: South Korea Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 60: South Korea Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 61: South America Feminine Hygiene Market Size and Forecast, By Product (2018 to 2029F) (In USD Billion)
Table 62: South America Feminine Hygiene Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 63: South America Feminine Hygiene Market Size and Forecast, By Sales Channel (2018 to 2029F) (In USD Billion)
Table 64: Brazil Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 65: Brazil Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 66: Brazil Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 67: Argentina Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 68: Argentina Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 69: Argentina Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 70: Colombia Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 71: Colombia Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 72: Colombia Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 73: Middle East & Africa Feminine Hygiene Market Size and Forecast, By Product (2018 to 2029F) (In USD Billion)
Table 74: Middle East & Africa Feminine Hygiene Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 75: Middle East & Africa Feminine Hygiene Market Size and Forecast, By Sales Channel (2018 to 2029F) (In USD Billion)
Table 76: United Arab Emirates Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 77: United Arab Emirates Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 78: United Arab Emirates Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 79: Saudi Arabia Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 80: Saudi Arabia Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 81: Saudi Arabia Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)
Table 82: South Africa Feminine Hygiene Market Size and Forecast By Product (2018 to 2029F) (In USD Billion)
Table 83: South Africa Feminine Hygiene Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 84: South Africa Feminine Hygiene Market Size and Forecast By Sales Channel (2018 to 2029F) (In USD Billion)

Figure 1: Global Feminine Hygiene Market Size (USD Billion) By Region, 2023 & 2029
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Feminine Hygiene Market Share By Region (2023)
Figure 6: North America Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: North America Feminine Hygiene Market Share By Country (2023)
Figure 8: US Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: Canada Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: Mexico Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Europe Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 12: Europe Feminine Hygiene Market Share By Country (2023)
Figure 13: Germany Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 14: UK Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 15: France Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 16: Italy Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 17: Spain Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 18: Russia Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 19: Asia-Pacific Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 20: Asia-Pacific Feminine Hygiene Market Share By Country (2023)
Figure 21: China Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 22: Japan Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 23: India Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 24: Australia Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 25: South Korea Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 26: South America Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 27: South America Feminine Hygiene Market Share By Country (2023)
Figure 28: Brazil Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 29: Argentina Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 30: Columbia Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 31: Middle East & Africa Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 32: Middle East & Africa Feminine Hygiene Market Share By Country (2023)
Figure 33: UAE Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 34: Saudi Arabia Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 35: South Africa Feminine Hygiene Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 36: Competitive Dashboard of top 5 players, 2023
Figure 37: Market Share insights of key players, 2023
Figure 38: Porter's Five Forces of Global Feminine Hygiene Market

Feminine Hygiene Market Market Research FAQs

The CAGR of feminine hygiene products market is expected to reach more than 6% from 2021 to 2027. Feminine hygiene products are used to maintain personal hygiene during menstruation, to clean vaginal discharge, remove unwanted hair, and keep internal body parts clean.

The top companies in the global feminine hygiene products market analyzed in this report include Edgewell Personal Care Company, First Quality Enterprises, Incorporation, Hengan International Group Co. Limited, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Svenska Cellulosa Aktiebolaget (Essity Aktiebolag, Unicharm Corporation and Unilever plc.

By region, Asia-Pacific will dominate the feminine hygiene products market by the end of 2027. Asia-Pacific is anticipated to experience a significant rise in feminine hygiene products, due to an increase in the number of working professionals who are ready to spend on these items that contribute to personal hygiene.

The COVID-19 pandemic has not only hampered production facilities but also disrupted supply chains such as material suppliers and distributors of the feminine hygiene products market globally. In addition, owing to the COVID-19 pandemic, consumers are restraining themselves to go outside their homes and in crowded places such as supermarkets and specialty stores, which, in turn, has increased distribution of feminine hygiene products through online stores.

Sanitary Napkins, Tampons, Panty Liners, and Menstrual Cups are the different types of feminine hygiene products.
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Global Feminine Hygiene Market Outlook, 2029

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