India Shapewear Market Overview, 2028

During the early times, the fashion industry in India began to evolve rapidly with the introduction of Western fashion and clothing styles. This period saw the introduction of new materials such as Lycra, which enabled the creation of new styles of shapewear and stockings. In the 1990s, shapewear began to gain popularity in India as more women began to experiment with different types of clothing styles. At the time, shapewear was mostly used to provide support and smooth out any lumps or bumps under tight-fitting clothing. In the early 2000s, with the rise of Bollywood and the influence of Indian celebrities, shapewear and stockings began to gain mainstream popularity. Many Bollywood actresses were seen wearing shapewear under their outfits, and this helped to promote the use of shapewear among the general public. Shapewear and stockings are widely accepted as essential items in many women's wardrobes in India. They are available in a wide range of styles and sizes to suit different body types and clothing styles, and are widely available in both physical stores and online retailers. According to the research report "India Shapewear and Stocking Market Overview, 2028," published by Bonafide Research, the India Shapewear and Stocking market is expected to grow at more than 9% CAGR from 2023 to 2028. The India market is segmented based on the base of the shapewear and stockings. Presently, stockings have the highest market share in the country. One of the main reasons is that they are versatile and can be worn with a wide variety of outfits. Stockings can be paired with traditional Indian attire such as sarees, lehengas, and salwar kameez, as well as with western-style dresses and skirts. In the colder months, stockings give another layer of warmth, which is useful in some parts of India where the temperature can drop dramatically. Also, they provide some modesty and coverage, which are significant in conventional Indian culture. Shapewear and stockings have grown in popularity in India as fashion trends continue to change, especially among the younger generations who are more fashion-conscious. More people have disposable income to spend on fashion and lifestyle items like shapewear and stockings as the Indian economy expands. Shapewear and stockings are very common in India due to the impact of Western fashion. There is a rising need for goods like shapewear and stockings that can aid in achieving a slim and attractive physique as more people adopt Western dress trends.

In India, certain government rules and regulations are for the shapewear and stocking market, like the Bureau of Indian Standards (BIS), the national standards body responsible for developing and maintaining standards for various products, including textiles. Shapewear and stockings must adhere to BIS standards to ensure quality and safety. The Consumer Protection Act aims to protect consumers from unfair trade practises and unsafe products. Manufacturers and sellers of shapewear and stockings must comply with the provisions of this act to ensure that their products are safe and of high quality. The import and export of shapewear and stockings are regulated by customs regulations in India. Manufacturers and importers must comply with customs regulations to ensure that their products are legally imported into the country. The sale of shapewear and stockings in India is subject to various taxes, including GST and customs duty. Manufacturers and sellers must comply with taxation regulations to avoid penalties. In India, there are many start-ups for shapewear and stockings like Clovia, Zivame, Snazzyway, Shyaway, and Airwear. Based on the distribution channel, there are specialty stores, hypermarkets, supermarkets, and online retailers. Currently, specialty stores dominate the market, including Triumph, La Senza, Jockey, Marks & Spencer, Pretty Secrets, and Hunkemoller. There are many local manufacturers that manufacture the stockings and the shapewear, including Lux Industries, Dollar Industry, Rupa & Company, Bodycare Creations, and Oswal Wollen Mills. In India, based on the material, there are polyester, nylon, cotton, and others. People prefer the polyester material more in the shapewear and the stockings. Since it is a lightweight, stretchy, and long-lasting fabric, polyester another benefit of polyester is that it wicks sweat from the body, keeping the wearer dry and comfortable. Also, it is practical for daily usage because it is simple to wash and dries rapidly. In India, women wear stockings and shapewear more than men. To look more attractive and toned below their clothing is one of the key motivations. Shapewear has the purpose of eliminating lumps and bumps and bringing about a more streamlined appearance. When wearing form-fitting apparel, such as sarees, lehengas, and salwar kameez, this is especially crucial. Considered in this report

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Manmayi Raval

Research Consultant

• Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • India Shapewear & Stocking market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type: • Shapewear • Stocking By Application: • Body Shaping And Lifestyle • Performance And Recovery By Materials: • Polyester • Nylon • Cotton • Others By Distribution Channel: • Hypermarket • Specialist Stores • Online By End User: • Women • Men The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.