Oral and dental hygiene is critical for human health because it helps prevent a variety of oral diseases. A few of the oral and dental care issues affecting people include bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. A few risk factors for oropharyngeal and oral cancers include alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, particularly to the lips. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits. Many private and public organizations conduct surveys and programs around the world to raise awareness about oral hygiene. As a result, the rise in such initiatives, combined with growing awareness about oral care, is fueling the Netherlands' oral care products market growth.
According to the report, "Netherlands Oral Care Market Overview, 2028," published by Bonafide Research, the market is anticipated to add USD 0.15 Billion by 2028. Urbanization is accelerating quickly. The Netherlands is becoming more aware of the advantages of organic personal care products, particularly dental care products, thanks to improved purchasing power and more advertising of naturally derived goods. As a result of the COVID-19 epidemic, consumer purchasing habits are shifting toward eco-friendly, natural, and organic items. Manufacturers are creating unique products to attract consumers' attention, which helps increase brand awareness and customer loyalty, as well as prevent oral diseases and encourage oral hygiene. Examples of these products are bamboo brushes and vegan toothpaste. Due to the ease of having a large selection and all products in one location, supermarkets and hypermarkets dominate the Dutch oral care sector. The biggest supermarkets and hypermarkets in the Netherlands are Albert Heijn, Jumbo, Lidl, Aldi, Coop, Dirk, Hoogvliet, Dekamarkt, and Jan Linders. The largest grocery network in the Netherlands is Albert Heijn, which has approximately 970 outlets nationally. Utilization of the internet and e-commerce websites to buy goods, such as oral care products, has significantly increased in recent years. The market is appealing to well-known vertical experts like Carrefour, Walmart, Amazon, and others.
As per World Bank, the population of the Netherlands was 17.5 million people in 2021, with 8.71 million men and 8.79 million women. The majority of the population, 11.2 million people, is aged 15 to 65. There are 16.28 million city dwellers and 1.22 million rural dwellers. The World Bank estimates that the Netherlands' GDP in 2021 will be USD 1.02 trillion, with an inflation rate of 2.7% and a per capita income of $ 58,061 (2021). According to a recent survey, the Netherlands has the highest percentage of people in Europe who have all of their teeth with no fillings or implants (27%). Less than half of the population (47%) has one or more fillings, which is lower than in the rest of Europe. However, the proportion of people with one or more dental implants is high, at 16%, second only to Singapore. Other oral health issues are roughly comparable to other European markets. According to additional statistics, general practitioners provide almost all dentistry in the Netherlands. Approximately 69% of the Dutch population is registered with and visits a dental practice regularly. Patients in the Netherlands typically have a dental checkup every six months. Children join their parents' checkups from the age of 2-3. First, they should become acquainted with the dentist, and by the age of three, they should have their checkup.
Consumers with dry mouth, diabetes, or systemic diseases such as Sjogren's syndrome, as well as those undergoing radiation therapy, are using alcohol-free mouthwashes, which are also contributing to the region's segment growth. In developing economies, key players are working toward increasing awareness of the importance of integrating mouthwashes, as a part of primary oral care routine, i.e., before or after brushing and at different intervals during the day to maintain the pH of the mouth and to fight germs, that can cause different gum diseases.
Covid - 19 Impacts:
COVID-19 has had no impact on the Netherlands oral care market because several products, such as sensitive toothpaste, are required daily. Several efforts to increase oral health literacy are being supported by the government and public entities. In some areas, social media served as a bridge to raise awareness. The launch of new items in marketplaces with extra health care and discounts drew the market's attention, increasing demand. There has been an increase in consumer demand for toothpaste brands such as Signal, Colgate, Sanogyi, Oral-B, Aquafresh, Sensodyne, Elmex, Arthrodont, Teraxyi, Tonigencyi, and many innovative products on the market. Consumer purchasing power, availability of oral care products, competitive pricing, convenience, and health awareness continue to boost oral care product sales.
Considered in this report
• Geography: Netherlands
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028
Aspects covered in this report
• Netherlands Oral Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
• Toothbrushes & Accessories
• Dental Products & Accessories/Ancillaries
• Dental Prosthesis Cleaning Solutions
By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience stores
• Online stores
• Other distribution channels
By Age Group
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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