Global Sanitary Napkin Market Overview, 2022-2027

Global Sanitary Napkins Market has been segmented based on material, type, sales channel, region, and country. Asia pacific leads the market.

Featured Companies

  • 1. Procter & Gamble Co
  • 2. Ontex Group
  • 3. The Daio Paper Corporation
  • 4. Unicharm Corporation
  • 5. Hengan International Group Company Limited
  • 6. Kao Corporation
  • 7. Kitchen Appliances India Limited
  • 8. Johnson & Johnson,
  • 9. First Quality Enterprises, Inc.
  • More...

For several years, women have relied on homemade cotton clothes to deal with the menstrual cycle. However, the growing awareness among women about feminine hygiene has spurred the demand for sanitary napkins across the globe. A sanitary napkin is an absorbent item used by a woman during her menstrual cycle. Sanitary napkins are made of cellulose, plastic, and cotton. Commercially, the first sanitary pads available on the market were in 1888, and now they represent an essential female hygiene product. The recent publication of Bonafide Research titled "Global Sanitary Napkins Market Overview, 2022–2027" provides an in-depth analysis of the market. For better analytical purposes, the market has been segmented based on material, type, sales channel, region, and country. On the basis of distribution channels, the market has been segmented into online and offline distribution channels. The offline distribution channel is further classified into supermarkets and hypermarkets, pharmacies, convenience stores, and others like speciality stores and hospitals.

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Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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The high per capita income levels coupled with the increased health consciousness among consumers has positively influenced the demand for premium quality sanitary napkins in regions like North America and Europe. Together, these two regions accounted for more than 33% of the year 2021, with Asia leading the global market. Moreover, various technological advancements, such as super-absorbent fibre technology, the introduction of organic products, and the absence of chemicals in sanitary napkins, are expected to catalyse the market's growth in the upcoming years. Menstrual pads account for the highest share of the demand for feminine hygiene products due to their ease of availability as well as affordability. Greater awareness and the involvement of existing manufacturers in providing differentiated goods will also benefit the industry in the forecast period. Based on distribution channels, pharmacies exhibit a clear dominance in the industry as they are generally located in or around residential areas. In terms of geography, the market is classified into Europe, North America, Asia, South America, and Middle East & Africa. Of all the regions, Asia is expected to create huge opportunity for the sanitary napkin market during the forecast period. Usage of sanitary napkins is low in rural areas due to a lack of awareness about menstrual hygiene. For example, in India, nearly 80% to 90% of rural women are still using cloth at the time of menstruation. As a result, women face health issues like vaginal infection, which is expected to drive the total sanitary market during the forecast period. Apart from this, governments in various African countries are distributing free sanitary napkins to schoolgirls to promote menstrual education. The manufacturers are launching low-cost products and concentrating on product diversification in order to increase their customer base. They are launching napkins with wings and fragrances and are reducing the thickness of the pad. Furthermore, the competition is often affected by the intense advertising and marketing strategies embraced by major players in the industry. In addition, the growth in women's disposable incomes, combined with the growing number of companies providing sanitary pad subscription plans, is another factor contributing to an increase in demand for sanitary napkins. Governments in numerous countries, in conjunction with various non-profit organisations (NGOs), are undertaking initiatives to spread awareness among women about feminine hygiene, particularly in the developing economies. For example, governments in various African countries are distributing free sanitary napkins to schoolgirls to promote menstrual education.

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Manmayi Raval

Manmayi Raval

Research Consultant

Emerging trends are expected to expand the global sanitary pad market size, which includes a rise in e-commerce, increased adoption of sanitary napkins, and the need for eco-friendly products. Various groups, such as iCare, Saathi Pads, and ZanaAfrica, are distributing reusable and cheaper sanitary pads to improve sanitation in rural areas. The popularity of organic sanitary pads is growing worldwide due to their significant hygiene value and widespread use in both developed and developing regions. An increase in the adult female population and easy availability of products is estimated to boost the global sanitary napkin market share during the forecast period. Natural organic sanitary napkins are sterile and free of plastic and chemicals, which makes them comfortable to use. These factors associated with eco-friendly sanitary napkins are expected to drive the demand for sanitary napkins during the forecast period. The feminine personal hygiene industry is changing rapidly and offers customizable products and services. New product developments and the usage of natural organic materials instead of plastic and synthetic materials help to increase the demand for sanitary napkins. Therefore, consumers prefer organic sanitary napkins. Moreover, women are becoming more health-conscious and leaning toward eco-friendly products. Sanitary pad sales statistics indicate that manufacturers are developing 100% biodegradable sanitary pads made from banana fiber, one of the most absorbent natural fibres and abundant in India. Eco-friendly sanitary napkins are safer for the user because they do not contain bleach that has carcinogenic dioxins; they are completely natural sanitary napkins, thus reducing CO2 emissions during production. These new products can drive the demand for advanced products in the global sanitary napkin market. Moreover, manufacturers should innovate on cloth sanitary pads to expand their revenue streams.

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Manmayi Raval

According to reports from the United Nations, on average, each woman who uses sanitary napkins contributes 60 kilogrammes of sanitary napkin waste in her lifetime, which creates 100,000 tonnes of waste annually. With approximately 375 million girls and women of reproductive age, most of whom are menstruating; an estimated 1.021 billion pads are disposed of each month, most of which are non-biodegradable. According to the Menstrual Health Alliance India, a single sanitary pad could take 500 to 800 years to decompose as the plastic used is not biodegradable and can lead to health and environmental hazards. Homemade sanitary napkins are therefore promoted not only to benefit the environment but also users. Reusable pads are cost-effective and can be made at home. However, there are still some myths surrounding reusable pads, regarding their hygiene, feasibility, and absorbency. Therefore, several menstruating women prefer to use disposable sanitary napkins. On the other hand, when menstruating, many women often find it difficult to sleep soundly at night due to heavy flow or the fear of soiling their sheets and clothes. This issue can be solved to some extent by replacing regular pads and switching to overnight pads. Manufacturers have designed overnight pads with a wide hip protector to give leakage protection while sleeping in a comfortable position. An antibacterial layer helps prevent the growth of bacteria to protect the user from infections. The dual absorbent core rapidly absorbs liquid and locks it inside to prevent stains. These overnight pads contain a dry liner to keep women comfortable even during strong flow. Moreover, the odour control mechanism uses natural oils to prevent odour. These trends boost the demand for overnight sanitary pads and consequently propel the hygiene products market. COVID-19 Impact: The COVID-19 pandemic is having a large impact on the water, energy, ecology, and food industries. Despite the difficult circumstances, drip irrigation firms all around the world have continued to operate. On the contrary, a labour shortage, a budget constraint, and supply chain problems have all hampered service delivery. As a result, the COVID-19 pandemic's influence on the global drip irrigation market is uncertain. The COVID-19 pandemic had a huge impact on the global sanitary pad or sanitary napkin markets at the regional and national level. The COVID-19 and the Russia-Ukraine war are profoundly affecting the global supply chain relationships and raw material price systems. Major companies present in the market Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Company Limited, Edgewell Personal Care Company, Kao Corporation, Johnson & Johnson, Unicharm Corporation, Daio Paper Corporation, Essity Aktiebolag, Ontex, First Quality Enterprises Inc Considered in this report • Geography: Global • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Global Sanitary Napkins market with its value and forecast along with its segments • Region and Country-wise toy market analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Countries covered in the report • North America (US, Canada, Mexico) • Europe (Germany, UK, Spain, Italy, France, Russia) • Asia-Pacific (China, Japan, India, Australia) • South America (Brazil, Argentina, Columbia) • Middle East & Africa (UAE, Qatar, Saudi Arabia, South Africa) Segment covered in the report By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleansers ,Disposable Razors & Blades By Type •Disposable •Reusable By Material Type • Biodegradable • Non- Biodegradable By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Procter & Gamble Co
  • Ontex Group
  • The Daio Paper Corporation
  • Unicharm Corporation
  • Hengan International Group Company Limited
  • Kao Corporation
  • Kitchen Appliances India Limited
  • Johnson & Johnson,
  • First Quality Enterprises, Inc.
  • Edgewell Personal Care Company
  • Essity Aktiebolag

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definition
  • 4. Economic /Demographic Snapshot
  • 5. Global Sanitary Napkins Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Region
  • 5.2.2. By Country
  • 5.2.3. By Company
  • 5.2.4. By Type
  • 5.2.5. By Sales Channel
  • 5.2.6. By Material Type
  • 6. North America Sanitary Napkins Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Country
  • 6.3. US Sanitary Napkins Market Outlook
  • 6.4. Canada Sanitary Napkins Market Outlook
  • 6.5. Mexico Sanitary Napkins Market Outlook
  • 7. Europe Sanitary Napkins Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Share By Country
  • 7.3. Germany Sanitary Napkins Market Outlook
  • 7.4. UK Sanitary Napkins Market Outlook
  • 7.5. France Sanitary Napkins Market Outlook
  • 7.6. Spain Sanitary Napkins Market Outlook
  • 7.7. Italy Sanitary Napkins Market Outlook
  • 7.8. Russia Sanitary Napkins Market Outlook
  • 8. Asia-Pacific Sanitary Napkins Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Country
  • 8.3. China Sanitary Napkins Market Outlook
  • 8.4. Japan Sanitary Napkins Market Outlook
  • 8.5. India Sanitary Napkins Market Outlook
  • 8.6. Australia Sanitary Napkins Market Outlook
  • 9. South America Sanitary Napkins Market Outlook
  • 9.1. Market Size By Value
  • 9.2. Market Share By Country
  • 9.3. Brazil Sanitary Napkins Market Outlook
  • 9.4. Argentina Sanitary Napkins Market Outlook
  • 9.5. Columbia Sanitary Napkins Market Outlook
  • 10. Middle East & Africa Sanitary Napkins Market Outlook
  • 10.1. Market Size By Value
  • 10.2. Market Share By Country
  • 10.3. UAE Sanitary Napkins Market Outlook
  • 10.4. Saudi Arabia Sanitary Napkins Market Outlook
  • 10.5. Qatar Sanitary Napkins Market Outlook
  • 10.6. South Africa Sanitary Napkins Market Outlook
  • 11. Market Dynamics
  • 11.1. Market Drivers
  • 11.2. Market Challenges
  • 12. Market Trends and Developments
  • 12.1. XXXXXX
  • 12.2. XXXXXX
  • 12.3. XXXXXX
  • 13. Company Profiles
  • 13.1. Procter & Gamble
  • 13.2. Kimberly-Clark Corporation
  • 13.3. Hengan International Group Company Limited
  • 13.4. Edgewell Personal Care Company
  • 13.5. Kao Corporation
  • 13.6. Johnson & Johnson
  • 13.7. Unicharm Corporation
  • 13.8. Daio Paper Corporation
  • 13.9. Essity Aktiebolag
  • 13.10. Ontex
  • 13.11. First Quality Enterprises Inc
  • 14. Strategic Recommendations
  • 15. Disclaimer

List of Tables
Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Sanitary Napkins Market Share By Region (2016, 2021&2027F)
Table 5: Global Sanitary Napkins Market Share By Country (2016, 2021&2027F)
Table 6: Global Sanitary Napkins Market Share By Company (2021)
Table 7: Global Sanitary Napkins Share By Sales Channel (2016, 2021 & 2027F)
Table 8: North America Sanitary Napkins Market Share By Country (2016, 2021&2027F)
Table 9: Europe Sanitary Napkins Market Share By Country (2016, 2021 & 2027F)
Table 10: Asia-Pacific Sanitary Napkins Market Share By Country (2016, 2021 & 2027F)
Table 11: South America Sanitary Napkins Market Share By Country (2016, 2021 & 2027F)
Table 12: Middle East & Africa Sanitary Napkins Market Share By Country (2016, 2021 & 2027F)
Table 13: Key Facts of Procter & Gamble
Table 14: Key Facts of Kimberly-Clark Corporation
Table 15: Key Facts of Hengan International Group Company Limited
Table 16: Key Facts of Edgewell Personal Care Company
Table 17: Key Facts of Kao Corporation
Table 18: Key Facts of Johnson & Johnson
Table 19: Key Facts of Unicharm Corporation
Table 20: Key Facts of Daio Paper Corporation
Table 21: Key Facts of Essity Aktiebolag
Table 22: Key Facts of Ontex
Table 23: Key Facts of First Quality Enterprises Inc

List of Figures
Figure 1: Global Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Global Sanitary Napkins Market Share By Type (2016, 2021&2027F)
Figure 3: Global Sanitary Napkins Market Share By Material Type (2016, 2021 & 2027F)
Figure 4: North America Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 5: US Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 6: Canada Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 7: Mexico Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 8: Europe Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 9: Germany Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 10: UK Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 11: France Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 12: Spain Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 13: Italy Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 14: Russia Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 15: Asia-Pacific Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 16: China Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 17: Japan Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 18: India Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 19: Australia Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 20: South America Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 21: Brazil Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 22: Argentina Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 23: Columbia Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 24: Middle East & Africa Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 25: UAE Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 26: Saudi Arabia Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 27: Qatar Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 28: South Africa Sanitary Napkins Market Size By Value 2016 to 2027F (In USD Billion)
Figure 29: Market Attractiveness Index, 2021
Figure 30: Market Attractiveness Index, 2027F

Market Research FAQs

With the sudden outbreak of the COVID-19 pandemic, the sales of sanitary napkins have shifted from brick-and-mortar distribution channels over to online retail platforms.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and South America, where Asia Pacific dominates the global market.

The emergence of eco-friendly and biodegradable sanitary napkins to reduce carbon footprints represents one of the key trends in the global sanitary napkin market.

The growing consumer awareness towards the need for maintaining good feminine hygiene during menstruation represents one of the key drivers for the global sanitary napkin market.

Asia Pacific is a more attractive region for vendors in the sanitary napkin market

Procter & Gamble, Kimberly-Clark Corporation, Edgewell Personal Care Company, Hengan International Group Company Limited, Kao Corporation, Lil-lets UK Limited, Ontex, Organyc, Sanofi S.A., and Unicharm Corporation.
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Global Sanitary Napkin Market Overview, 2022-2027

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