Asia Pacific Feminine Hygiene Market Outlook, 2026

Asia Pacific Feminine Hygiene Market Outlook, 2026

Bonafide Research 26-04-2021 74 Pages Figures : 10 Tables : 26
Region : Asia-Pacific Category : Consumer Goods & Services Beauty & Personal Care

1. Procter & Gamble Co

2. Ontex Group

3. Kimberly & Clark Corporation

4. The Daio Paper Corporation

5. Havells India Limited


Women and girls in the Asia Pacific like other parts of the world, experience challenges in managing menstruation effectively and hygienically. Menstruation, a natural bodily function experienced by most women and adolescent girls each month, is often surrounded by taboos and restrictive socio-cultural practices. Food restrictions, segregation from the household, myths about bringing bad luck to men, and other beliefs place restrictions on women’s and girls’ daily activities and involvement in religious and social activities. This social stigma is compounded by poor knowledge of menstruation due to a lack of information and education. According to the recently published report- Asia Pacific Feminine Hygiene Market Outlook, 2026 by Bonafide Research the region is the largest contributor to the market. The region is currently the largest market for retail disposable hygiene products, supported by a sizable and yet not fully tapped consumer base, rising awareness and availability of products, and increasing spending power.

Tampons are incredibly rare among Asian females. There is a general belief that tampons are not good for women’s health. For younger women, there has traditionally been a fear that tampons will break the hymen. However, with more than 70% of Asian women having sex before marriage, virginity is no longer a huge consideration. The remaining qualms come down to lack of “tampon culture”, as well as any education on how to use them properly.

Shifting demographics such as population growth majorly due to lower infant mortality rate, increased longevity, and higher disposable income is expected to drive the growth of feminine hygiene products in the region. Furthermore, the emerging markets witnessing rapid urbanization, improved infrastructure, and fast-evolving retail trade, which are further adding to the market growth. A sanitary napkin is an absorbent item used by a woman during her menstruation. They are either made of non-biodegradable cellulosic fiber and plastics or biodegradable materials such as banana fiber, bamboo corn, organic cotton, etc. that do not contain any synthetic or chemical-based raw materials. The disposable sanitary hygiene product segment is likely to show a quick decline of 15.40% over the period of 2015-2026.

Feminine hygiene products are sold through a variety of channels. Distribution of products is another area of significant value addition. Major distribution channels such as drug stores and pharmacies, health and beauty stores, supermarkets and hypermarkets, convenience stores. Supermarkets and convenience stores have become popular channels for the purchase of goods due to improvements in the standard of living of people in the Asia Pacific. The online segment has been able to avoid the dirty looks of the males which the females or the teen girls usually encounter in the physical stores. Emerging markets such as Australia, South Korea, New Zealand, Indonesia, and Hong Kong are anticipated to witness a significant increase in usage of feminine hygiene products due to increased disposable income in near future.

China holds its leading position in the feminine hygiene products market across the Asia Pacific, followed by Japan. In China with rising awareness and hygiene consciousness, consumers are prone to use premium quality and expensive sanitary products such as pantiliners and shields, and tampons.

Rising awareness among the female population for health and fitness in regions of Asia has raised the demand for affordable hygiene care products. Looking at the growing demands, many global companies operating in the feminine hygiene industry are targeting Asia as part of their expansion strategy. The Asian women's hygiene market is also witnessing significant investment for marketing campaigns in order to target a greater number of customers.

• Geography: Asia Pacific
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• Asia Pacific
• China

• Market Size By Value for the time period (2015-2026F)
• Market Share By Product (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cup, Others)
• Market Share by Type (Disposable & Reusable)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies, Convenience Store, Online Retail)
• Market Share by Country

This report would help you answer the following questions:
1. What is the market size and forecast of the Asia Pacific Feminine Hygiene Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Asia Pacific Feminine Hygiene Market during the forecast period?
3. Which region outstands in the Asia Pacific Feminine Hygiene Market?
4. Which are the segments to invest in over the forecast period in the Asia Pacific Feminine Hygiene Market?
5. What is the competitive strategic window for opportunities in the Asia Pacific Feminine Hygiene Market?
6. What are the technology trends and regulatory frameworks in the Asia Pacific Feminine Hygiene Market?
7. What are the major company in the Asia Pacific Feminine Hygiene Market?

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