Vietnam Skin Care Market Overview, 2028

Vietnamese people place a high value on natural ingredients, which are believed to be gentle and nourishing for the skin. Many traditional Vietnamese skincare remedies, such as rice water and turmeric masks, are made from natural ingredients that are readily available in the country. Furthermore, due to the hot and humid climate in Vietnam, sun protection is a key aspect of skincare. Vietnamese people often wear hats, long sleeves, and parasols to protect their skin from the sun. Many skincare products in Vietnam also contain sun protection factors (SPF) to protect against sun damage. Moreover, traditional Vietnamese medicine emphasizes the use of herbal remedies to promote health and wellbeing. Many of these herbal remedies are used in skincare, such as ginseng and green tea, which are believed to have anti-ageing and brightening effects on the skin. In addition, facial massage is a common practice in Vietnam, and many skincare treatments include massage techniques that are believed to promote circulation and lymphatic drainage, which can help to improve the overall appearance of the skin. In addition to herbal remedies, traditional Vietnamese medicine also emphasizes the importance of balancing the body's energies (known as "yin" and "yang") to promote overall health and wellbeing. This holistic approach to health extends to skincare, where practitioners may recommend certain skincare practices or products to balance the body's energies and promote healthy skin. According to the research report," Vietnam Skin Care Market Overview, 2028" published by Bonafide Research, the market is projected to grow at a significant rate by 2028. As Vietnam's economy continues to grow, so does the disposable income of its population. This has led to an increase in demand for luxury skincare products and treatments. Furthermore, the influence of Western culture and beauty trends has led to an increase in demand for Western-style skincare products and treatments, such as anti-ageing creams, facial masks, and chemical peels. Moreover, as more people move from rural areas to cities, they are exposed to more environmental pollutants and stressors, leading to an increased demand for skincare products that address these issues. In addition, the growth of Vietnam's tourism industry has led to an increase in demand for skincare products and treatments among tourists. Many tourists are drawn to Vietnam's traditional skincare remedies, such as herbal remedies and facial massages. In addition, Korean beauty products and skincare routines have become increasingly popular in Vietnam, particularly among younger consumers who are drawn to the innovative formulations and packaging of these products.

Based on product type, the market is segmented into various product types, including face care, body care, and lip care. The popularity of Western beauty trends, including the emphasis on full, plump lips, has also contributed to the demand for lip care products in Vietnam. Many Vietnamese consumers are interested in products that can help them achieve the full, luscious lips that are popular in Western beauty standards. Furthermore, many lip care products in Vietnam are affordable and widely available, making them accessible to a wide range of consumers. This has helped to drive the growth of the lip care market in the country. However, based on Lip care the market is divided into divided into lip balms, lip scrubs, lip masks, lip oils, and others. The popularity of Western beauty trends, including the emphasis on full, plump lips, has also contributed to the demand for lip care products in Vietnam. Many Vietnamese consumers are interested in products that can help them achieve the full, luscious lips that are popular in Western beauty standards. Furthermore, many lip care products in Vietnam are affordable and widely available, making them accessible to a wide range of consumers. This has helped to drive the growth of the lip care market in the country. In the Vietnam, based on body care the market is divided into body lotions, body wash, and other products like body oil and body powder. Body washes are cleansing products that are used to remove dirt, oil, and impurities from the skin. They come in a variety of fragrances and formulations, such as moisturising and exfoliating. In Vietnam, body washes are popular due to the growing focus on personal hygiene and the desire for clean, fresh-smelling skin. Furthermore, body oils are used to moisturize and nourish the skin. They contain ingredients like jojoba oil, almond oil, and vitamin E, which help to hydrate and soothe the skin. In Vietnam, body oils are popular for their ability to provide deep hydration and nourishment to the skin. Moreover, body powders are used to absorb moisture and prevent chafing. They are commonly used in areas of the body that are prone to sweating, such as the underarms and groyne. In Vietnam, body powders are popular due to the hot and humid climate, which can cause excessive sweating and discomfort. Based on Face Care, the market is divided into, Face cream, Face wash and cleanser, Sun care, Facial masks, Toners, Serums, Shaving Lotions & Creams and other product like Exfoliators, Eye Creams, scrub, bleach. Many Thai consumers are interested in facial masks that are made with natural ingredients like aloe vera, honey, and coconut oil, as they believe these ingredients are gentler on the skin and provide better results. Furthermore, there is a growing demand in Thailand for facial masks that help combat the signs of ageing. These masks often contain ingredients like collagen, hyaluronic acid, and retinol, which are believed to help reduce the appearance of fine lines and wrinkles and promote firmer, more youthful-looking skin. Based on Price Range, Mass-market skin care products are generally more affordable than premium brands. This makes them accessible to a wider range of consumers who may have limited budgets for their skin care needs. In a country like Germany, where price sensitivity is high among consumers, affordability is a significant factor driving the popularity of mass-market skin care products. Furthermore, mass-market skin care products are widely available in many retail outlets, including drugstores, supermarkets, and discount stores. This makes them easily accessible to consumers who prefer to purchase products in person rather than online. In addition, Premium skin care products are often marketed as exclusive and luxurious, which creates an aspirational appeal for consumers. This image is reinforced by packaging, branding, and advertising that convey a sense of prestige and sophistication.

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Manmayi Raval

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Based on distribution channel, Specialty retail stores often employ knowledgeable and trained staff who can provide expert advice and personalized service to customers. This can be particularly important for skin care products, as consumers may have specific needs and concerns that require tailored recommendations and guidance. However, online distribution channels have shown the highest CAGR in the Vietnam skin care market. This trend can be attributed to the increasing use of smartphones and the internet by consumers to conveniently purchase products from anywhere at any time. For instance, some popular e-commerce platforms in Vietnam where skincare products are sold include Shopee, Tiki, Lazada, Sendo, Adayroi, Watsons, Lotte, Thegioididong, Fptshop, ChoTot and more. Considered in this report • Geography: Vietnam • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Vietnam Skin Care market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By category • Face care • Body care • Lip care By Face care products • Face cream • Face wash and cleanser • Sun care (sunscreen SPF products) • Facial Masks (sheet mask, leave in & wash off) • Tonner • Serums • Shaving lotion & cream • Others (Exfoliators, Eye creams, scrub, bleach) By Body Care products • Body Lotions • Body wash • Others (Body Oil, Body Powder) By Lip Care products • Lip Balms • Lip Scrubs • Lip Masks • lip oil • Others By End User • Female • Male • Unisex By price range • Mass • Premium By Distribution Channel • Specialist retail shops • Supermarkets / Hypermarkets • Online retail channels • Other distribution channel The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.