Global Air Fryer Market Overview, 2023-28

Global Air Fryer Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Featured Companies

  • 1. Conair Corporation
  • 2. Havells India Limited
  • 3. Koninklijke Philips
  • 4. Stanley Black & Decker, Inc.
  • 5. Groupe SEB
  • 6. Gorenje
  • 7. Newell Brands
  • 8. De’ Longhi Group
  • 9. Meyer Corporation
  • More...

An Air Fryer can be stated as similar to a Microwave Oven which allows it to bake and roast as the important differentiation being its heating elements which are located on the upper side with a large fan by making the food super crunchy & crispy in no time and most importantly with less oil and deep-fried. Air fryers heat up quickly and they cook food evenly and quickly, appreciating the dual combination of the concentrated heating and the placement of the particular sized fan. Air fryers market outlook explains that the rising number of heart diseases due to unhealthy eating habits is making people more aware of their health practices. This involves a change of diet and the use of healthy food items. The concept of an air fryer lets one eat fried food while limiting oil consumption. The air fryers work on the concept of convection heat that cooks food to a level where it becomes brown and crispy on the outside while keeping the food moist from the inside. The major factors responsible for the growth of air fryers are less cooking time, no mess, and the use of minimal oil. The oil used in frying a food item in the air fryer is mostly brushed over.

According to the research report, "Global Air Fryer Market Overview, 2023-28," published by Bonafide Research, the market is anticipated to reach USD 4.9 Billion, increasing from USD 2.7 Billion in 2022 and registering a CAGR of more than 10%. The health-conscious generation looks for equipment that helps them eat their favourite snack without thinking twice. Air fryer helps in this case and provides fried snacks with minimal oil used. Furthermore, the advanced and efficient heating system works efficiently, making it easy for the end users to adopt as it saves money. Conventional frying consumes a lot of oil, fuel, and effort, while air fryer uses electricity and minimum oil to deliver almost the same taste. Thus, the higher adoption of air fryers in common households is expected during the forecast period. Modern air fryers use only around one tablespoon of oil while circulating air at high temperatures to cook food. This is promoted and perceived as a guilt-free, healthy way to cook and consume popular fried foods. Also, an unhealthy build-up of compounds, such as acrylamide, is known to cause cancer and pancreatic diseases. Thus, consumers around the world prefer low-oil-based food or air-fried food, which accelerates sales.

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According to the World Customs Organization (WCO), 7-9 per cent of global trade consists of counterfeit products. The inability of procurement networks to combat this problem has emerged as a challenge to market players. The impact of counterfeiting is felt in trade and the health and safety of consumers. The issue is especially prominent in e-sales, where orders are picked up by e-sellers and delivered directly by suppliers to consumers without an appropriate verification process. Also, with the development of sophistication in counterfeiting processes, it is difficult for consumers to distinguish between a genuine and a counterfeit product. This contributes to reduced product sales and revenue with unrestricted online access.

Based on end user the global market is segmented into residential and commercial. Residential segment constitutes the major market share and is poised to grow at highest CAGR during the forecast period. Surge in popularity of air fryers owing to preparation of food items with up to 80% less fat than food cooked with other types of traditional fryers have resulted in increased demand for air fryers. Moreover, rise in consumer awareness toward the product, extensive marketing & advertising by leading brands and shift in consumer preference toward air fryers augment the demand from the residential segment. Based on Distribution channel, the global market is classified into Offline & Online. Online channel will continue to grow with robust CAGR during the forecast period. The convenience offered by e-commerce is a key reason behind the success of online portals in the air fryer market. Not only ease of convenience and comfort, e-commerce enables customers to deep dive for product information, prices and benefits comparison and comprehensive value evaluation before committing purchase.

Based on the Device Type, the market is segmented into Digital Air Fryers, and Manual Air Fryers. Digital Air Fryers segment is expected to hold the largest market shares of 73% by 2028. This is due to rising usage of the digital equipment’s, increasing demand of automation, and raise awareness regarding health. Air frying is often healthier than frying in oil. It reduces calories by 70% to 80% and contains a lot less fat. This cooking method may help reduce some of the other negative consequences of oil frying. LCD screens, temperature sensors, adjustable thermostat settings, and several cooking modes such as max crisp, air fry, air roast, air broil, bake, reheat, and dehydrate are all available on digital air fryers. Convenience is enhanced by such features, which increases demand. On the other hand, the manual air fryer just has grills and basic frying settings. As a result, most manufacturers are focused on digital air fryers in order to ensure product innovation and global market sales.

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Manmayi Raval

Manmayi Raval

Research Consultant



Based on Product Type, The market is segmented into Basket and Paddle type air fryer. Basket type air fryer is dominating the market with 66% in 2022 due to Basket-type are gentler with battered and coated foods such as onion rings and home-battered foods and also they have fewer moving parts so may prove to have a longer life span. Paddle type air fryer is anticipated to grow more during forecast period because Paddle-type can do liquid dishes such as risotto and curries, also they do not require attention of people while cooking as they the turn the fries themselves.

Based on Price Range, the market is segmented into categories like below US$ 70, US$ 70 – US$120, US$120 – US $180 & More than US$180. The air fryer range between US$70 – US$120 is leading the market with share of around 37% because availability of good quality air fryer within the budget of a consumer. Further, Based on Wattage, Air fryer can be bifurcated into below 1200 watt, 1200 watt- 1500 watt and more than 1500 watt. The category of 1200 watt- 1500 watt is dominating the market with the share of 47% in 2022 due to its low electricity consumption with economical price and this segment is expected to grow more during the forecast period.

Covid-19 Impact:
The outbreak of covid-19 pandemic had a huge impact on the global air fryer market. The air fryers at venues such as restaurants and hotels witness for a considerable portion of air fryer revenue. In comparison to the last few years, lockdowns have resulted in enormous income losses. The poor growth of the market is attributable to a combination of reasons comprising lower demand and consumer awareness regarding these products. This has also impacted people's purchasing power, forcing them to cut back on current expenditures. On the brighter side, the demand for the air fryer is being pushed by numerous improvements in the industry, and key players are manufacturing and creating them on a huge scale. Furthermore, as people's preferences and lifestyles evolve, the market will be capable to cover the market's losses throughout the epidemic. Furthermore, the government is evolving programs to help the market's growth. The rise in investment in the R&D industry also well for the market's global expansion during the forecast period.

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Manmayi Raval


Major Companies present in the market:
Koninklijke Philips N.V., BLACK+DECKER Inc., Conair Corporation, Breville Group Ltd, Meyer Manufacturing Company Limited, NuWave LLC, Groupe SEB, Newell Brands, Rosewill Inc., Bajaj Electricals Ltd

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Air Fryer market with its value and forecast along with its segments
• Region-wise built-in kitchen appliances market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Device Type:
• Manual Air fryer
• Electric Air fryer

By End Users:
• Commercial
• Residential

By Distribution Channel:
• Offline
• Online

By Product Type:
• Basket Air Fryer (Drawer)
• Paddle Air Fryer (Lid)

By Price Range:
• Below US$70
• US$ 70 - US$ 120
• US$ 120 – US$ 180
• More than US $180

By Wattage:
• Below 1200 Watt
• 1200 Watt – 1500 Watt
• More than 1500 Watt

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.




Companies Mentioned

  • Conair Corporation
  • Havells India Limited
  • Koninklijke Philips
  • Stanley Black & Decker, Inc.
  • Groupe SEB
  • Gorenje
  • Newell Brands
  • De’ Longhi Group
  • Meyer Corporation
  • SharkNinja Operating LLC

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Dynamics
  • 2.1. Market Drivers
  • 2.2. Challenges
  • 2.3. Opportunity
  • 2.4. Restraints
  • 2.5. Market Trends
  • 2.6. Covid-19 Effect
  • 2.7. Supply chain Analysis
  • 2.8. Policy & Regulatory Framework
  • 2.9. Industry Experts Views
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. Market Structure
  • 4.1. Market Considerate
  • 4.2. Assumptions
  • 4.3. Limitations
  • 4.4. Abbreviations
  • 4.5. Sources
  • 4.6. Definitions
  • 5. Economic /Demographic Snapshot
  • 6. Competitive Landscape
  • 6.1. Competitive Dashboard
  • 6.2. Business Strategies Adopted by Key Players
  • 6.3. Key Players Market Share Insights and Analysis, 2022
  • 6.4. Key Players Market Positioning Matrix
  • 6.5. Consolidated SWOT Analysis of Key Players
  • 6.6. Porter's Five Forces
  • 7. Global Air Fryer Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Size and Forecast, By Geography
  • 7.3. Market Size and Forecast, By Device Type
  • 7.4. Market Size and Forecast, By End User
  • 7.5. Market Size and Forecast, By Distribution Channel
  • 7.6. Market Size and Forecast, By Product Type
  • 7.7. Market Size and Forecast, By Price Range
  • 7.8. Market Size and Forecast, By Wattage
  • 8. North America Air Fryer Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share By Country
  • 8.3. Market Size and Forecast by Device Type
  • 8.4. Market Size and Forecast by End User
  • 8.5. Market Size and Forecast by Distribution Channel
  • 8.6. Market Size and Forecast by Product Type
  • 9. Europe Air Fryer Market Outlook
  • 9.1. Market Size By Value
  • 9.2. Market Share By Country
  • 9.3. Market Size and Forecast By Device Type
  • 9.4. Market Size and Forecast By End User
  • 9.5. Market Size and Forecast By Distribution Channel
  • 9.6. Market Size and Forecast By Product Type
  • 10. Asia-Pacific Air Fryer Market Outlook
  • 10.1. Market Size By Value
  • 10.2. Market Share By Country
  • 10.3. Market Size and Forecast By Device Type
  • 10.4. Market Size and Forecast By End User
  • 10.5. Market Size and Forecast By Distribution Channel
  • 10.6. Market Size and Forecast By Product Type
  • 11. South America Air Fryer Market Outlook
  • 11.1. Market Size By Value
  • 11.2. Market Share By Country
  • 11.3. Market Size and Forecast By Device Type
  • 11.4. Market Size and Forecast By End User
  • 11.5. Market Size and Forecast By Distribution Channel
  • 11.6. Market Size and Forecast By Product Type
  • 12. Middle East & Africa Air Fryer Market Outlook
  • 12.1. Market Size By Value
  • 12.2. Market Share By Country
  • 12.3. Market Size and Forecast By Device Type
  • 12.4. Market Size and Forecast By End User
  • 12.5. Market Size and Forecast By Distribution Channel
  • 12.6. Market Size and Forecast By Product Type
  • 13. Company Profile
  • 13.1. Koninklijke Philips N.V.
  • 13.1.1. Company Snapshot
  • 13.1.2. Company Overview
  • 13.1.3. Financial Highlights
  • 13.1.4. Geographic Insights
  • 13.1.5. Business Segment & Performance
  • 13.1.6. Product Portfolio
  • 13.1.7. Key Executives
  • 13.1.8. Strategic Moves & Developments
  • 13.2. Stanley Black & Decker
  • 13.3. Newell Brands
  • 13.4. Groupe SEB
  • 13.5. Conair Corporation
  • 13.6. De’ Longhi Group
  • 13.7. Havells India Ltd.
  • 13.8. Meyer Manufacturing Company Limited
  • 13.9. SharkNinja Operating LLC
  • 13.10. Gorenje
  • 14. Strategic Recommendations
  • 15. Annexure
  • 15.1. FAQ`s
  • 15.2. Notes
  • 15.3. Related Reports
  • 16. Disclaimer

List of Table
Table 1: Global Air Fryer Market Snapshot, By Segmentation (2022 & 2028) (in USD Million)
Table 2: Influencing Factors for Global Air Fryer Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Fryer Market Size and Forecast, By Geography (2017 to 2028F) (In USD Million)
Table 7: Global Air Fryer Market Size and Forecast, By Device Type (2017 to 2028F) (In USD Million)
Table 8: Global Air Fryer Market Size and Forecast, By End User (2017 to 2028F) (In USD Million)
Table 9: Global Air Fryer Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Million)
Table 10: Global Air Fryer Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Million)
Table 11: Global Air Fryer Market Size and Forecast, By Price Range (2017 to 2028F) (In USD Million)
Table 12: Global Air Fryer Market Size and Forecast, By Wattage (2017 to 2028F) (In USD Million)
Table 13: North America Air Fryer Market Size and Forecast By Device Type (2017 to 2028F) (In USD Million)
Table 14: North America Air Fryer Market Size and Forecast By End User (2017 to 2028F) (In USD Million)
Table 15: North America Air Fryer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 16: North America Air Fryer Market Size and Forecast By Product Type (2017 to 2028F) (In USD Million)
Table 17: Europe Air Fryer Market Size and Forecast By Device Type (2017 to 2028F) (In USD Million)
Table 18: Europe Air Fryer Market Size and Forecast By End User (2017 to 2028F) (In USD Million)
Table 19: Europe Air Fryer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 20: Europe Air Fryer Market Size and Forecast By Product Type (2017 to 2028F) (In USD Million)
Table 21: Asia-Pacific Air Fryer Market Size and Forecast By Device Type (2017 to 2028F) (In USD Million)
Table 22: Asia-Pacific Air Fryer Market Size and Forecast By End User (2017 to 2028F) (In USD Million)
Table 23: Asia-Pacific Air Fryer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 24: Asia-Pacific Air Fryer Market Size and Forecast By Product Type (2017 to 2028F) (In USD Million)
Table 25: South America Air Fryer Market Size and Forecast By Device Type (2017 to 2028F) (In USD Million)
Table 26: South America Air Fryer Market Size and Forecast By End User (2017 to 2028F) (In USD Million)
Table 27: South America Air Fryer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 28: South America Air Fryer Market Size and Forecast By Product Type (2017 to 2028F) (In USD Million)
Table 29: Middle East & Africa Air Fryer Market Size and Forecast By Device Type (2017 to 2028F) (In USD Million)
Table 30: Middle East & Africa Air Fryer Market Size and Forecast By End User (2017 to 2028F) (In USD Million)
Table 31: Middle East & Africa Air Fryer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 32: Middle East & Africa Air Fryer Market Size and Forecast By Product Type (2017 to 2028F) (In USD Million)

List of Figures
Figure 1: Global Air Fryer Market Size (USD Million) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Fryer Market
Figure 7: Global Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 8: Global Air Fryer Market Share By Region (2022)
Figure 9: North America Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 10: North America Air Fryer Market Share By Country (2022)
Figure 11: Europe Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 12: Europe Air Fryer Market Share By Country (2022)
Figure 13: Asia-Pacific Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 14: Asia-Pacific Air Fryer Market Share By Country (2022)
Figure 15: South America Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 16: South America Air Fryer Market Share By Country (2022)
Figure 17: Middle East & Africa Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 18: Middle East & Africa Air Fryer Market Share By Country (2022)

Market Research FAQs

An air fryer is a small countertop convection oven designed to simulate deep frying without submerging the food in oil. A fan circulates hot air at high speed, producing a crisp layer via browning reactions such as the Maillard reaction.

The Global Air Fryer market is projected to grow at 10.84% during the forecast period of 2023 to 2028.

Some key players operating in the Air Fryer market include Koninklijke Philips N.V., BLACK+DECKER Inc., Conair Corporation, Breville Group Ltd, Meyer Manufacturing Company Limited, NuWave LLC, Groupe SEB, Newell Brands, Rosewill Inc., Bajaj Electricals Ltd, 'De' Longhi Group, Ming's Mark Inc., Gorenje, Domu Brands, SharkNinja Operating LLC, Havells India Ltd, TTK Prestige Ltd, Stovekraft, Instant Brands, Wonderchef Home Appliances Pvt. Ltd.

Europe is expected to hold the highest share in the Global Air Fryer Market.

The market size of the Global Air Fryer market was worth US $ 2,723 Million.

Digital Air Fryer segment hold the largest market share in the Global Air Fryer market by 2028.
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Global Air Fryer Market Overview, 2023-28

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