Asia-Pacific Bathroom Fittings & Accessories Market Outlook, 2028

The growing awareness of the benefits of good bathroom fitting products for health and hygiene is a major factor driving the growth of the Asia-Pacific bathroom fittings market. A severe sanitation crisis in recessive economies caused by a variety of factors is a major factor impeding the growth of the bathroom fittings market. Several government initiatives and improvement programs to develop and upgrade the sanitary ware infrastructure are acting as a major factor that is creating an opportunity for the growth of the market. A diverse range of adverse effects on the environment due to mineral extraction is acting as a major factor, which is posing a challenge to the growth of the Asia-Pacific market. The market for bathroom fittings in Asia-Pacific seems unorganized. Industry leaders in the organized segment are progressively scaling their production capacities, upgrading their manufacturing processes, and focusing on innovative technologies to produce ergonomically convenient designs to keep up with the changing tastes of consumers. Furthermore, factors contributing to this growth include rising disposable income, housing space constraints, and rising levels of lifestyle. Due to modernization and urbanization, the demand for bath fittings is increasing in the country with a progressive CAGR over the forecast period.

According to the research report, "Asia-Pacific Bathroom Fittings Market Outlook, 2028," published by Bonafide Research, the overall market is anticipated to reach a size of more than USD 36 Billion during the forecast period, which has grown at a 6.30% CAGR during the historic time period. Growing manufacturing centers in the Asia-Pacific region are creating significant opportunities for the market. Further, there is also a growing commitment to research, design, production, and support among equipment manufacturers in this region due to government initiatives for maintaining cleanliness. Moreover, the improved lifestyle of people has led the Asia-Pacific region to have a major share of the market with respect to the other regions. The market is set to display impressive growth during the forecast period, with some key trends emerging, such as the adoption of smart bathrooms due to an increase in trends for smart homes driven by continuously evolving end-user expectations.

Increased hygiene awareness and rising disposable income are also expected to create opportunities for market participants during the forecast period. The increase in the number of houses is leading to an increase in newer plumbing fixtures. This is the major factor estimated to drive the growth of the Asia-Pacific bathroom accessories industry. The Asia-Pacific bathroom accessories market suffered a downfall during the COVID-19 crisis as most of the economic activities were halted during Q1 and Q2 of 2020. Geographically, the Asia-Pacific bathroom fittings market is segmented into China, India, Japan, Australia, South Korea, and the rest of the Asia-Pacific, such as ASEAN countries. Among them, China and Japan occupy more than 52 percent of the market share owing to increasing advancements by major market players in bathroom fitting products.

Further, according to the report, the Asia-Pacific market is segmented into two end users, including residential and commercial. The Asia Pacific Bath Fitting Market is growing rapidly owing to the development in the residential construction sector and renovations. The COVID-19 pandemic has had a significant impact on many businesses in Asia Pacific countries, including the bathroom fittings industry. Categories like sanitary ware and bathroom fixtures are largely classified as discretionary spending and have witnessed a deferment of demand due to an expected decline in renovation and refurbishment activity in the near term due to the COVID-19 outbreak. Based on these factors, the residential segment leads the market with more than 60% market share in 2022.

The Asia Pacific is expected to be the fastest-growing region in the forecast period. An increase in urbanization across the globe is expected to increase the demand for bathroom products in the coming years. Large opportunities are expected to arise in Asian countries such as Indonesia, Vietnam, and the Philippines which are becoming increasingly popular for export-oriented manufacturing. For instance, according to the World Bank, the urban population in South Asia is expected to grow by 250 Million by 2030. Modern infrastructure facilities require products such as bathroom basins, bathroom vanities, or cabins, among others, to be installed in commercial and residential buildings during construction. An increase in urbanization increases the construction of buildings for residential or commercial purposes, which, in turn, drives the market for bathroom products.
On the other hand, the increasing number of restaurants, railway stations, and shopping malls needs modernized kitchen and bathroom faucets. However, people's rising standard of living and disposable income favor aesthetic appeal in kitchens. Moreover, consumers' changing preferences are key drivers of growth in the Faucet market. Key countries such as China and India have cheap labor resources, which in turn reduces the cost of labor and raw materials too. Hundreds of crores have been invested in a faucet manufacturing plant that can produce lakhs of faucets per day. Because of this, Asia-Pacific has become the world's largest faucet manufacturing region. Adding to this, China is a promising area to be the quickest-creating consumption area within the next few years.

The increase in awareness with respect to health hygiene, water conservation, and energy conservation among customers is anticipated to drive the development of the Asia-Pacific smart bathroom industry during the forecast period. In the coming years, the growing use of automatic hand dryers and touch-free soap dispensers will contribute to an increase in demand for the smart bathroom market. Besides, the expansion in the utilization of touchless faucets in non-residential structures is anticipated to drive demand for the Asia-Pacific smart bathroom market. For over six decades, Essco (the bathroom brand) has been the benchmark for the organized bath industry in India. Essco by Jaquar Group has demonstrated the value of true quality and trusted service for generations. The brand is built on the pillars of quality and affordability in designing and delivering products that are functional and promise great aesthetics at an easy-to-own price. As the brand rapidly expands its footprint in tier II, III, and IV cities across India, Essco has a total retail presence across 4000+ stores, and the Jaquar Group aims to increase its retail strength to 5000+ outlets by the year 2022. Essco pioneered the concept of branded bath fittings in India and is today one of the most respected names in the market. The brand offers complete bathroom solutions covering a wide range of design options in bath fittings, sanitary ware, water heaters, and bathroom accessories.

Recent Developments
• Showers: Homeowners living in tropical climates are used to taking multiple showers, a habit that should be factored into designing the ideal bathroom. However, excessive showering can strip the skin of moisture and irritate it. A great bathroom design takes the clients’ habits and lifestyle into consideration and could include shower features that minimize the side effects of multiple showers. For example, a shower that can reinvigorate while being gentle on the skin This is especially crucial for those with sensitive skin conditions, which may be aggravated by over-showering. In 2020, American Standard will release the Gene hand shower, which has 120 micro spray holes and provides just the right amount of water pressure. Because of the consistent water pressure; the shower experience is soothing without causing any unwanted abrasion.
• In temperature control, American Standard 2020 launched EasySET auto temperature mixers (ATM), which offer the comforts of a warm shower at the exact temperature preferred by the user from the moment one steps into the shower stall. Furthermore, it’s a modern design with an optional PreSET controller that can be installed outside the bathroom, so users can adjust their preferred settings without compromising on sleek style. The AI-enabled temperature mixture was a new development by American Standards and offered advantages over competitors. Now, bid adieu to the endless fiddling with faucets to adjust the water flow when it’s time for a shower. With just a push of a button, one’s preferred water flow, water temperature, and water source can be selected for uninterrupted tranquility throughout the shower with the help of the innovative EasySET technology.

Major Companies present in the market:
Lixil Corporation, Kohler Co., Toto Ltd., Roca Sanitario SA, Hansgrohe SE, Villeroy & Boch AG, Vitra, Duravit AG, Masco Corp, Bradley Corp., Globe Union Industrial Corporation, Geberit AG, Gessi S.p.a, American Specialties Inc., Hindware Limited, Novellini Spa, Fortune Brands Home and Security Inc

Considered in this report
• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia-Pacific Bathroom Fittings market with its value and forecast along with its segments
• Country-wise bathroom fittings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• China
• Japan
• India
• Australia
• South Korea

By Product
• Faucets
• Showers
• Others (Towel Rack/Ring, Bath Tubs, Hook, Grab Bars, etc.)

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the bathroom fittings & accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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