As of 2020, the population of India is 138 crores as per the data provided by the World Bank and this is directly influencing the market growth of the market. Also, growth and expansion of fast moving consumer goods industry is directly influencing the market growth rate. In addition to that, increased awareness about the availability or organic products via both online and offline modes of distribution is inducing increased demand and supply on global scale. Rising number of local and international players in the market owing to the rapid globalization rate is inducing a good market growth rate. Also, escalating demand for fortified and functional baby food, which is a rich source of essential nutrients like calcium, zinc, iron, and vitamins A, D, E, K, C, and B is inducing the market growth rate. Growing instances of nutritional deficiency among children, especially in the rural parts of the country is creating a great scope of growth for the market.
According to the report, “India Baby Cosmetics Market Outlook, 2027-28” published by Bonafide Research, the market is anticipated to grow with more than 11% CAGR for 2022-2028, registering with more than INR 21000 Crore. Growth in the rate of population is widening the scope of growth for the market. Increased funding from federal government pertaining to the research and development proficiencies is also bolstering the growth of the market. Research and developmental operations directed towards sustainable development will ensure optimum and judicious use of resources, thereby improving the market value. In addition to that, rising technological advancements pertaining to the manufacturing technology is further inducing growth in the market value. Increasing number of technological advancements driven with a view to minimize the production costs and wastage coupled with rise in the acceptance of laundry services that are accessible over the internet has ensured a bright future for the market.
Furthermore, upsurge in the strong demand for various end-use industries will positively impact the market’s growth rate. Additionally, growing application of organic ingredients by the manufacturers that are beneficial for the physical and mental growth of babies to manufacture baby care products and growing investment by the manufacturers in advertisements and other promotional campaigns to generate brand awareness will further cushion the market's growth rate. Also, rising number of product innovation activities and increasing personal disposable income will further increase the growth rate of the market.
However, rising number of safety and security concerns amongst the consumers is the biggest challenge for the market. Side effects associated with the counterfeit products such as allergies, infections, contact with chemicals will further derail the market growth rate. Also, high cost associated with the research and development proficiencies, limited infrastructural facilities, and dearth of awareness in the backward economies are expected to obstruct market growth. Rising number of counterfeit products in the market, limited insurance coverage and regulatory compliance, and lack of suitable infrastructure in low- and middle-income countries are projected to challenge the market in the forecast period.
Baby care products companies stimulate consumer demand by increasing awareness about child feeding, sanitation, and protection in urban areas. Government policies and programmes aimed at improving infant welfare are also projected to boost market demand. Various players in the market are continually pushing growth through various marketing campaigns, especially targeting the working woman, which is an emerging market segment. The demand for fortified baby food in India is increasing, owing to growing consciousness among Indian parents about the importance of fulfilling their children's nutritional needs. The market growth is being positively influenced by rising demand, especially for infant formula.
Growing number of educated parents and transparency in information have created an absolute need for natural baby care products. Thus, various brands are offering clean-labelled baby care products as parents prefer to use products with lesser or no chemicals and preservatives. Furthermore, with the rising volume of the working women population in India, there is an extensive increase in the demand for fortified baby food. Moreover, the leading market players are spreading brand awareness among the consumers through advertisements and promotional campaigns. For instance, in 2021, Procter & Gamble's brand Pampers, which is a baby and infant product, revived its famous campaign "ItTakes2". The main aim of this campaign is to show the nation the role of both parents equally in the wholesome development of an infant.
Sanosan, Made in Germany premium baby skin care brand, has successfully captured major markets across South India, Western India, Northern India, and various other tier-I-II cities pan-India. Launched by Glowderma, one of the leading skincare companies in India, the brand is also expanding heavily in West Bengal, Odisha and North-East. It is getting commendable response from big cities such as Mumbai, Bengaluru, Hyderabad, Chandigarh and Surat etc. It has equally gained prominence in smaller cities like Tezpur, Khandwa and Ujjain, due to its influencer marketing drive that involves endorsements and product placements from influencers. Further, the brand has undertaken repositioning initiative in its bid to emerge as a market leader. Its spreading consumer awareness regarding its natural-ingredients-based products infused with milk proteins and organic olive oil, to offer gentle protection for the baby's sensitive skin, naturally. Being the best in their category, the company's products are also being increasingly prescribed by doctors all across the country.
Today, there are natural versions of almost all baby care products from skincare to food. Mamaearth has diapers made out of bamboo plants; Mother Sparsh has water-based baby wipes of different varieties i.e. 98% water-based, 99% water-based for cleaning the body and face and hands of babies respectively. Most of these products do not use any chemicals, preservatives, parabens or alcohol. Natural substances such as plant cellulose are used to make the fabrics. Some of these products don't even have any fragrance to avoid the use of chemicals.
In addition to that, some of these companies are using innovative and cutting edge technologies based on robust research, for example, Bey Bee water wipes are made from spun lace, non-woven fabric that is extremely smooth. These products are being certified by international bodies to ensure the credibility of the products not only in terms of the composition but also the processes being used to create the final product. Other products such as coconut oil, the baby powder that is talc free, use no chemicals and employ natural processes for creation. The fabric and dyes used for waterproof sheets and toys are natural. To further reassure the end consumers, not only are these products certified but are often dermatologically and clinically tested for their effects to ensure that they don't cause any infections, rashes, irritation, allergies to the baby's extra sensitive skin. Recently, MyGlamm has acquired online parenting platform BabyChakra to foray into the mother and babycare category.
International companies are operating the baby cosmetic products market in India and making efforts to penetrate the market through promotional activities and continuous investment in R&D. Domestic companies are also entering in these lucrative categories. At the same time, increasing private labels enhances the rivalry in battlefield. As people are giving more attention towards the baby hygiene and safety products side, existing players are offering and promoting the products on the basis of baby safety and hygiene. Manufacturers are promoting these products by celebrity endorsements by employing various promotional activities to make the consumers aware about the latest baby personal care products and variants. Procter & Gamble India, Johnson & Johnson India Private Limited, Unicharm, The Himalaya Drug Company, and Dabur India Limited are the top most leading companies operating Indian baby cosmetic market.
• In 2021, Godrej Consumer Products brand named ‘goodnessme’ forays into personal and home care, baby products which consist of certified organic products.
• In 2020, The Himalaya Drug Company declared the launch of its Gentle Baby Laundry Wash, which is specially formulated for baby clothes. It is infused with naturally derived cleansing agents and herbs with antibacterial properties and claims to effectively kill up to 99.9%* of germs.
• In 2020, Johnson & Johnson Pvt. Ltd unveiled the launch of its latest baby care product line in the Indian market, which includes lotion, oil, wash, and cream. This will help the company to increase its growth by rising baby product production in India.
COVID-19 had a negative impact on the market. This was because of the shutdown of the manufacturing facilities and plants owing to the lockdown and restrictions. Supply chain and transportation disruptions further crated hindrances for the market. In other words, the industry faced a backlash owing to the disruptions in value chain, including workforce losses, raw materials supply, trade and logistics, and uncertain consumer demand. The shutting down of industries reduced the supply and the broken supply chains made it difficult to meet the rising demand and further derailed the market growth rate. However, when some relaxations were given, e-commerce sales saw a rise owing to the rising penetration of online and e-commerce channels. The future as well of the market is on the brighter side owing to the increased proliferation of internet and e-commerce channels. Moreover, the leading market players are spreading brand awareness among the consumers through advertisements and promotional campaigns.
• Baby Skin Care Market - Baby Massage Oil, Baby Cream & Lotion, Baby Powder, Baby Soap & Body Wash/Shower Gel
• Baby Hair Care Market - Baby Shampoo & Conditioner, Baby Hair Oil & Detangles
• Baby Toiletries Market - Baby Diapers, Baby Wipes
“India Baby Cosmetic Market Outlook, 2027-28” discusses the following aspects of Baby Skin Care, Baby Hair Care and Baby Toiletries products in India:
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The report gives an in-depth understanding of Baby Skin Care, Baby Hair Care and Baby Toiletries market in India
- To identify the on-going trends and anticipated growth in the next five years
- To anticipate the market size in 2021 and the growth rate by then
- The on-going market trends
- The key vendors in this market space
- The market opportunities and threats faced by the key vendors
- Global Baby Cosmetic Market Size& Forecast
- Global Baby Cosmetic Market Value Share & Forecast - By Region, By Application
Segmental Analysis of Global Baby Cosmetic Market
- Global Baby Skin Care Market Size & Forecast
- Global Baby Soap & Body Wash Market Size & Forecast
- Global Baby Powder Market Size & Forecast
- Global Baby Cream & Lotion Market Size & Forecast
- Global Baby Massage Oil Market Size & Forecast
- Global Baby Hair Care Market Size & Forecast
- Global Baby Shampoo & Conditioner Market Size & Forecast
- Global Baby Hair Oil & Detangle Market Size & Forecast
- Global Baby Toiletries Market Size & Forecast
- Global Baby Diaper Market Size & Forecast
- Global Baby Wipes Market Size & Forecast
- India Baby Cosmetic Market Size, Share & Forecast
Segmental Analysis of India Baby Cosmetic Market
- India Baby Skin Care Market Size & Forecast
- India Baby Skin Care Market Share & Forecast - By Product
- Product, Price and Variant Analysis of Baby Skin Care Products
- India Baby Hair Care Market Size & Forecast
- India Baby Hair Care Market Value Share & Forecast - By Product
- Product, Price and Variant Analysis of Baby Hair Care Products
- India Baby Toiletries Market Value Size & Forecast
- India Baby Toiletries Care Value Market Share & Forecast - By Product
- Product, Price and Variant Analysis of Baby Toiletries Products
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with baby cosmetic market suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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