India Baby Food Market Overview, 2029

India's vast geographic landscape and regional diversity result in varying preferences for baby food products. Different regions may have distinct culinary traditions, ingredient preferences, and flavour profiles, leading to regional variations in the baby food market. Packaging plays a crucial role in the baby food market. Indian parents look for packaging that is convenient, hygienic, and easy to use. Single-serve pouches and containers with secure seals are popular choices for on-the-go consumption. The Indian government has implemented various initiatives to improve food safety standards and regulations. This includes stricter quality controls, traceability systems, and regulations on the labelling and advertising of baby food products. These initiatives aim to enhance consumer confidence and ensure product safety. Indian parents are increasingly looking for baby food products with specific health benefits. This includes products with claims such as promoting brain development, boosting immunity, improving digestion, or aiding in allergy prevention. Brands that can offer scientifically backed health claims often gain an advantage in the market. According to the research report "India Baby Food Market Overview, 2029," published by Bonafide Research, the India Baby Food market is anticipated to grow at more than 16.56% CAGR from 2024 to 2029. India's baby food market is experiencing significant growth, driven by a variety of factors that contribute to its dynamic landscape. One of the primary drivers is the country’s large and growing middle class, which has increased disposable income and is willing to spend more on high-quality and premium baby food products. This economic shift has facilitated greater access to a diverse range of baby food options, including organic and imported brands, which are perceived as safer and more nutritious. The relaxation of the one-child policy, now allowing families to have two or more children, has also positively impacted the market by increasing the potential customer base. This policy change has led to a baby boom, contributing to higher demand for baby food products. Additionally, urbanization and the rise of dual-income households have shifted consumer preferences towards convenient and ready-to-eat baby food products, as busy parents seek practical feeding solutions for their children. Health and safety concerns play a critical role in shaping the market. Indian parents are increasingly aware of the importance of nutrition in early childhood development, and past food safety scandals have heightened their sensitivity towards product quality. This has led to a growing preference for trusted, high-standard brands, both domestic and international.

Indian consumers heavily rely on digital platforms for product research, recommendations, and purchases. Online shopping platforms, social media, and parenting apps play a significant role in shaping consumer perceptions and influencing purchasing decisions in the baby food market. The emerging trend of organic product consumption amongst consumer has also penetrated into the baby food market, with the consumers wanting organic food for their babies this trend has gained momentum in the country. This has resulted in the consumer Strict government regulations related to the manufacturing of baby food all though restrict the growth of the market, but are a boon for the consumer as these policies make sure food safety is upheld and quality products are used. Furthermore, the market is growth was contributed by the consultants and clinical doctors advising the consumption of such baby products for better baby health. Recent innovations in the baby food market have observed the manufacturers in the country making specialised products for the consumers. These specialised products include development of plant-based baby food products, vegan baby food and the before mentioned organic baby food. A trend observed in the global market which stands true for the market in India is that the manufacturers are using alternate for raw materials like bulk sugars and preservatives along with sodium. The market is restrained by many factors the major factor being the use of chemicals in production of these products. Along with this the market is recently also suffering from increase in cost of the end product which is the result of using organic raw materials which come at a higher price then the ones they are replacing. To tackle this problem manufacturers in India are introducing green marketing to make the consumer know about the ingredients and justify the cost. Consumers have recently started shifting to home-made meals for their children with the idea that fresh food is good food, this has led to a decline in the baby food market. Further, recent tests have found traces of heavy metals in baby food products which has steered the consumer away from consumption of these products. COVID-19 Impact Impact like almost every other industry vertical the baby food industry was also affected by the pandemic in many different ways. The initial spread of the virus created fear of future availability of food stocks which led to panic buying behaviour amongst the consumers. This provided the market with a boost in terms of growth, on the other hand negative effects of the pandemic came with the implementation of nationwide lockdowns and travel restriction. With this the consumer turned to provide home cooked meals for the babies which affected the market negatively.

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Manmayi Raval

Research Consultant

Considered in the report • Geography: India • Base year: 2023 • Historical year: 2018 • Forecasted year: 2029 Aspects covered in the report • Market Size by Value for the period (2018-2029F) • Market Share by Product Type • Milk Formula • Dried Baby Food • Cereals • Others • Market Share by Channel Sales • Hyper/Supermarket • Convenience store • Pharmacy/ Drugstores • Online • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.

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