United Arab Emirates (UAE) Household Cleaning Product Market Overview, 2028

The UAE is well known for its substantial riches and high per capita income, which are primarily supported by oil exports and a booming economy. Consumers in the UAE can buy a broad variety of household cleaning goods, including premium and luxury options, thanks to their high disposable income. In the UAE, households pay a lot of attention to hygiene. A clean and sanitary living environment can be maintained by using a variety of household cleaning products, which might increase demand. Urban families are becoming busier and more numerous, which has boosted the demand for time- and convenience-saving cleaning solutions. Due to the climate and desert environment in the UAE, cleaning can be particularly difficult and calls for solutions that take into account sand, dust, and other environmental concerns. Consumers in the UAE place a high value on pleasant and enduring scents. Popular cleaning supplies often have energizing aromas since they contribute to making houses seem tidy and welcoming. In the UAE, there is a growing preference for eco-friendly and green cleaning solutions as a result of a growing awareness of environmental issues. Customers seek out goods that are environmentally friendly, biodegradable, and free of harsh chemicals. The expatriate community in the UAE is diverse, coming from many different nations and cultural backgrounds. The demand for various cleaning product types is impacted by population diversity since national tastes and cleaning customs can vary. According to the research report "UAE Household Cleaning Product Market Overview, 2028," published by Bonafide Research, the UAE Household Cleaning Product market is expected to grow at 5.04% CAGR from 2023 to 2028. Cleaning routines in the UAE are geared toward convenience and simplicity. As a result, multi-surface and all-in-one cleaning products have grown in popularity, offering versatile solutions for a wide range of cleaning activities. To improve the user experience and reduce waste, manufacturers have adopted creative packaging designs such as spray bottles, wipes, and pouches. Some manufacturers have begun to provide customizable cleaning solutions, allowing customers to select their favourite scents or even develop personalized blends. In the UAE, the history of household cleaning products reflects the country's economic and cultural progress over the last few decades. The UAE has undergone tremendous growth and modernization, which has had a substantial impact on household cleaning product demand and supply. The UAE was predominantly an agrarian nation with traditional cleaning techniques prior to the discovery of oil and the ensuing economic boom. Natural cleaning agents such as vinegar, lemon juice, and different herbs were used in local households. Traditional cleaning procedures were frequently passed down through generations and focused on the use of natural and readily available ingredients. Today, the UAE household cleaning product market is evolving, with customers seeking effective, convenient, and environmentally friendly cleaning solutions. The market features a mix of local and foreign products that cater to the varied tastes of UAE consumers.

Based on product type, the market is divided into laundry detergents (powder, liquid, pod, fabric softeners and conditioners, stain remover), dishwashing products (liquid, tablet, bar, powder, paste), surface cleaner / floor cleaner (floor cleaner, specialized cleaner, multi-purpose), toilet care products (liquid, in-cisterns & rim block, other) and glass cleanser products. The market is majorly dominated by laundry detergents. A strong focus is placed on cleanliness and hygiene, which extends to laundry methods. Given the hot and humid atmosphere, daily laundry is a vital element of maintaining a clean and appealing appearance. Laundry detergents from both local and foreign brands are widely available throughout the UAE in supermarkets, hypermarkets, and convenience stores. Customers may choose things that match their tastes and budgets because there are so many options. Based on nature market is divided into chemical and natural. The chemical household cleaning products are most commonly preferred by consumer in UAE and leading the market of UAE as well. Chemical cleaning chemicals are frequently regarded as quite effective at removing dirt, stains, and germs. UAE consumers prefer cleaning products that produce visible and immediate effects, and chemical formulations are well-known for their powerful cleaning abilities. Chemical cleaning products are seen to provide a greater level of hygiene and sanitation, which is important for UAE consumers who value cleanliness in their homes. The application of the market includes fabric, kitchen, floor, bathroom and others (windows). The household cleaning products are majorly applied in fabric. Maintaining cleanliness and sanitation in clothing is culturally significant in the UAE. Dressing correctly and presenting oneself cleanly are highly valued components of the culture; therefore, fabric application goods such as laundry detergents are regarded as necessary home supplies. Extended families frequently live together in multi-generational houses in the UAE. This leads to more laundry and a higher usage of fabric care products. The distribution channel of the market includes supermarkets/hypermarkets, convenience stores, online retail stores and other distribution channels. The household cleaning products are majorly distributed through supermarket / hypermarket and are the leading distribution channels of the market as well. Some major supermarkets/hypermarkets in the UAE that distribute household cleaning products include, LuLu Hypermarket, Carrefour, Nesto Hypermarket, Choithrams, Al Maya and many more. Considered in this report: • Geography: UAE • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report: • UAE Household Cleaning Product market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product: • Laundry Detergents(Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover ) • Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste) • Surface Cleaner / Floor Cleaner(Floor cleaner, Specialized Cleaner, Multi-Purpose) • Toilet Care Products (Liquid, In-cisterns & rim Block, other) • Glass Cleanser Products By Nature: • Chemical • Natural

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By Application: • Fabric • Kitchen • Floor • Bathroom • Others (Windows) By Distribution Channel: • Supermarkets/Hypermarkets • Convenience Stores • Online Retail Stores • Other Distribution Channels The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Household Cleaning Product industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.