Canada Toy Market Overview, 2027

Canada Toy Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

Many Canadian parents actively engage in playtime with their children. They prefer toys that facilitate parent-child interaction. They seek toys that are gender-neutral or promote inclusivity, allowing children to explore a variety of interests and play styles regardless of their gender. Furthermore, many Canadian parents value toys that provide educational benefits and promote skill development. They seek toys that stimulate creativity, problem-solving, and critical thinking and encourage learning in areas such as STEM subjects (Science, Technology, Engineering, and Mathematics). Like many other countries, licenced merchandise from popular franchises, such as movies, TV shows, and video games, holds a significant presence in the Canadian toy market. Toys featuring characters from franchises like Marvel, Disney, Star Wars, and Pokémon are often in high demand. The toy market experiences seasonal spikes in demand, particularly during holidays like Christmas and birthdays. These occasions drive increased toy sales, and retailers often stock up on new releases and popular items ahead of these peak seasons. According to the research report "Canada Toy Market Overview, 2027," published by Bonafide Research, the Canadian toy market is expected to grow at above 4.64% CAGR from 2022 to 2027. Based on the product types, the Canadian toy market is segmented into action figures and accessories, arts and crafts, building sets, dolls, games and puzzles, infants, toddlers, pre-schooler’s, youth electronics, outdoor and sports toys, plush, vehicles, and explorative and other toys. Among these types, the infant, toddler, preschool, and doll segments are projected to acquire more than 30% market share during the forecast period. Further, the market is categorised into three age groups, including 0–8 years, 9–15 years, and 15 years and above. Among these types, the 9–15-year category is leading the market, and it is forecasted to dominate the market during the upcoming timeframe. Furthermore, Nerf Rival, LEGO Aeroplane Set, Barbie doll, LEGO Batman, and Paw Patrol toys are some of the most popular toys in Canada. Canada's vast natural landscapes and outdoor and active play toys have a strong market. Products like sports equipment, bicycles, skateboards, and outdoor adventure sets are likely to continue to attract children and parents looking to encourage physical activity.

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The Canadian toy market consists of both international and domestic players. Major international brands, such as Hasbro, Mattel, LEGO, and Spin Master, have a significant presence in Canada. Additionally, there are several Canadian toy manufacturers and distributors that contribute to the market. Sales channels include online sales and offline sales. Amazon Canada is the biggest online retailer of toys in Canada. Walmart Canada, Toys "R" Us Canada, Indigo, Mastermind Toys, and Best Buy Canada are some of the online retailers in Canada. Departmental stores and local stores in Canada are the biggest sources of offline sales of toys. Which includes Hudson's Bay, Canadian Tyre, Sears Canada, Mastermind Toys, and Showcase. Canadian parents are highly concerned about the safety of toys. They look for products that meet or exceed safety standards, such as those labelled with the Canadian Toy Safety Symbol or comply with Health Canada regulations. Parents pay attention to age-appropriateness, choking hazards, and potential toxins in toys. The CTA is a not-for-profit trade association whose members are manufacturers, importers, retailers, and distributors of toys, games, seasonal, and hobby products. The CTA provides a strong voice for Canada's $2.3 billion toy industry, both domestically and internationally. Through the association, CTA's members work together for the betterment of the industry. The regulations applicable to toys in Canada include labelling and packaging requirements, product testing and certification, small parts regulations, phthalate regulations, and Canadian Toy Safety Regulations. Osmo, Sprout World, Magformers, HATCH, Cubroide safety of toys. They look for products that meet or exceed safety standards, such as those labelled with the Canadian Toy Safety Symbol or comply with Health Canada regulations. Parents pay attention to age-appropriateness, choking hazards, and potential toxins in toys. The CTA is a not-for-profit trade association whose members are manufacturers, importers, retailers, and distributors of toys, games, seasonal, and hobby products. The CTA provides a strong voice for Canada's $2.3 billion toy industry, both domestically and internationally. Through the association, CTA's members work together for the betterment of the industry. The regulations applicable to toys in Canada include labelling and packaging requirements, product testing and certification, small parts regulations, phthalate regulations, and Canadian Toy Safety Regulations. Osmo, Sprout World, Magformers, HATCH, Cubroid, and Moff are the startups that have taken place in Canada regarding the toy industry. The cost of producing toys, including raw materials, manufacturing, and packaging, can be a significant restraint. Fluctuations in material costs, labour expenses, and supply chain disruptions can impact the profitability of toy companies. Furthermore, the toy industry in Canada is highly competitive, with both domestic and international players vying for market share. Established toy companies as well as new startups compete for consumer attention, making it challenging for smaller companies to gain market traction. Consumer preferences and trends can change rapidly, making it challenging for toy manufacturers to stay ahead. Keeping up with shifting consumer demands and preferences requires constant innovation and adaptability.

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Arun Kalwani

Arun Kalwani

Research Analyst

Considered in this report • Geography: Canada • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Canada toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

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Arun Kalwani

By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, Secondary research was used to get an understanding of the market and listing out the companies kit. The secondary research consists of third party sources such as press Releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Introduction
  • 2.1. Market Definition
  • 2.2. Market Scope & Segmentation
  • 2.3. Research Methodology
  • 3. Canada Macro Economic Indicators
  • 4. Canada Toy Market Category Analysis
  • 4.1. Key findings
  • 4.2. Market Drivers
  • 4.3. Market Restraints
  • 4.4. Opportunities
  • 4.5. Policies & Certification
  • 4.6. Value Chain Analysis
  • 4.7. Key Developments - 2021
  • 5. Canada Toy Market Trends
  • 6. Canada Toy Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Products
  • 6.2.2. By Age Group
  • 6.2.3. By Distribution Channel
  • 7. Canada Toy Market Segmentations
  • 7.1. Canada Toy Market, By Products
  • 7.1.1. Canada Toy Market Size, By Action Figures & ACC, 2016 - 2027F
  • 7.1.2. Canada Toy Market Size, By Arts & Crafts, 2016 - 2027F
  • 7.1.3. Canada Toy Market Size, By Building Sets, 2016 - 2027F
  • 7.1.4. Canada Toy Market Size, By Dolls, 2016 - 2027F
  • 7.1.5. Canada Toy Market Size, By Games/Puzzles, 2016 - 2027F
  • 7.1.6. Canada Toy Market Size, By Infant/Toddler/Preschool, 2016 - 2027F
  • 7.1.7. Canada Toy Market Size, By Youth Electronics, 2016 - 2027F
  • 7.1.8. Canada Toy Market Size, By Outdoor & Sports Toys, 2016 - 2027F
  • 7.1.9. Canada Toy Market Size, By Plush, 2016 - 2027F
  • 7.1.10. Canada Toy Market Size, By Vehicles, 2016 - 2027F
  • 7.1.11. Canada Toy Market Size, By Other Toys, 2016 - 2027F
  • 7.2. Canada Toy Market, By Age Group
  • 7.2.1. Canada Toy Market Size, By 0-8 years, 2016 - 2027F
  • 7.2.2. Canada Toy Market Size, By 9-15 years, 2016 - 2027F
  • 7.2.3. Canada Toy Market Size, By 15 years and above, 2016 - 2027F
  • 7.3. Canada Toy Market, By Distribution Channel
  • 7.3.1. Canada Toy Market Size, By Online, 2016 - 2027F
  • 7.3.2. Canada Toy Market Size, By Offline, 2016 - 2027F
  • 8. Canada Toy Market Opportunity Assessment
  • 8.1. By Products, 2022F to 2027F
  • 8.2. By Age Group, 2022F to 2027F
  • 8.3. By Distribution Channel, 2022F to 2027F
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profiles
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1: Canada Toy Market Share By Product (2016, 2021 & 2027F)
Table 2: Canada Toy Market Size of Action Figures & ACC (2016 to 2027F) (in USD Billion)
Table 3: Canada Toy Market Size of Arts & Crafts (2016 to 2027F) (in USD Billion)
Table 4: Canada Toy Market Size of Building Sets (2016 to 2027F) (in USD Billion)
Table 5: Canada Toy Market Size of Dolls (2016 to 2027F) (in USD Billion)
Table 6: Canada Toy Market Size of Games/Puzzles (2016 to 2027F) (in USD Billion)
Table 7: Canada Toy Market Size of Infant/Toddler/Preschool (2016 to 2027F) (in USD Billion)
Table 8: Canada Toy Market Size of Youth Electronics (2016 to 2027F) (in USD Billion)
Table 9: Canada Toy Market Size of Outdoor & Sports Toys (2016 to 2027F) (in USD Billion)
Table 10: Canada Toy Market Size of Plush (2016 to 2027F) (in USD Billion)
Table 11: Canada Toy Market Size of Vehicles (2016 to 2027F) (in USD Billion)
Table 12: Canada Toy Market Size of Other Toys (2016 to 2027F) (in USD Billion)
Table 13: Canada Toy Market Size of 0-8 years (2016 to 2027F) (in USD Billion)
Table 14: Canada Toy Market Size of 9-15 years (2016 to 2027F) (in USD Billion)
Table 15: Canada Toy Market Size of 15 years and above (2016 to 2027F) (in USD Billion)
Table 16: Canada Toy Market Size of By Online (2016 to 2027F) (in USD Billion)
Table 17: Canada Toy Market Size of By Offline (2016 to 2027F) (in USD Billion)
Table 18: Key Facts of Company 1
Table 19: Key Facts of Company 2
Table 20: Key Facts of Company 3
Table 21: Key Facts of Company 4
Table 22: Key Facts of Company 5
Table 23: Key Facts of Company 6
Table 24: Key Facts of Company 7
Table 25: Key Facts of Company 8

List of Figures
Figure 1: Canada Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Canada Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 3: Canada Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 4: Market Attractiveness Index, By Products
Figure 5: Market Attractiveness Index, By Age Group
Figure 6: Market Attractiveness Index, By Distribution Channel
Figure-7: Porter's Five Forces Meter of Toy Industry in Canada

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Canada Toy Market Overview, 2027

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