China Men's Grooming Market Overview, 2031

The men's grooming market in China has experienced significant growth in recent years. The market is driven by several factors, including the increasing focus on personal appearance among Chinese men, the growth of e-commerce platforms, and the rising disposable income of Chinese consumers. The male beauty market in China has gradually become a new driver of growth for men's grooming market in China Gen Z has become a dominant force in the men's grooming market of China The male beauty market in China has gradually become a new driver of growth for men's grooming market in China Gen Z has become a dominant force in the men's grooming market of China. In recent years, there has been a shift in Chinese culture towards a greater focus on personal appearance and grooming, particularly among younger generations. This has been driven in part by the growing influence of Western culture and the rise of social media platforms, which have made it easier for people to access and share information about personal grooming and style trends. One traditional practice that is still popular in China today is using natural ingredients for hair care. For example, Chinese men often use herbal extracts, such as ginseng, goji berries, and sesame oil, to nourish and strengthen their hair. Chinese men are increasingly interested in using high-quality shave care products, such as pre-shave oils, shaving creams, and aftershave balms, to achieve a close, comfortable shave and maintain healthy skin.

According to the research report, " China Men’s Grooming Market Overview, 2031," published by Bonafide Research, the China Men’s Grooming market is anticipated to grow at more than 6.27% CAGR from 2026 to 2031. This surge is influenced by various economic, cultural, and demographic elements that are altering consumer habits. As disposable incomes rise nationally, men are allocating more funds to personal care, shifting from mere hygiene to essential aspects like skincare, haircare, and fragrances in their daily lives. Cultural shifts, especially the rising acceptance of men engaging in grooming practices, have significantly boosted this shift. The younger Gen-Z demographic has a considerable impact, as they tend to be more adventurous, brand-aware, and prefer products that focus on authenticity, sustainability, and natural components. , urbanization is pivotal, with professionals in cities perceiving grooming as vital for self-presentation, confidence, and professional achievement. Aside from these broad influences, particular skin issues faced by Chinese men, such as sensitivity, acne, dryness, aging, and inflammatory skin conditions, are increasing the need for specific skincare products. This situation has resulted in the emergence of specialized items like hydrating moisturizers, anti-aging treatments, and acne solutions designed specifically for male clients. Social media channels, such as YouTube, Instagram, and Facebook, are boosting this demand, acting as influential resources for discovering products, tutorials, and endorsements from influencers. Grooming influencers and lifestyle bloggers are informing men about skincare routines, which raises awareness and encourages adoption. Notably, sustainability is becoming a critical aspect, with Chinese buyers showing increasing preference for eco-conscious packaging and clean-label products.

China men's grooming market by product is divided into hair care, skincare, shaving products, fragrances and Others. The cosmetics and personal care sector in China, categorized by product type, is influenced by rapid urban growth, the impact of digital media, and shifting standards of beauty. Skin care leads the market, propelled by a strong focus on skin wellness, brightness, moisture, and anti-aging properties. Consumers in China prioritize having clear, radiant, and youthful skin, resulting in a high demand for items like serums, essences, masks, and sun protection. Many young consumers, inspired by social media and beauty personalities, engage in elaborate skin care routines. Hair care also ranks as a significant category, with increasing attention to scalp health, solutions for hair fall, and restorative products aimed at combating damage from pollution and stress prevalent in major cities. Although shaving products represent a smaller segment, they are growing steadily due to an increase in men’s grooming awareness and the acceptance of personal care. Fragrances are becoming more popular, especially among younger urban dwellers, although this category remains less developed than in Western countries. Light, refreshing, and customized scents are favored over heavier fragrances. The Others category, encompassing body care, oral hygiene, and personal cleanliness products, is thriving as disposable income rises and living conditions improve. China's segmentation by product type reflects a transition from simple hygiene towards advanced, effective beauty products.

China men's grooming market by price range is divided into mass products and premium products. In China, the cosmetics sector categorized by price range reveals a distinct split between mass and premium markets, both of which are seeing expansion. Mass products lead in sales volume, bolstered by a populous consumer base seeking affordable and effective options. Local brands have gained significant popularity in the mass market through competitive pricing, rapid innovation, and products designed to cater to regional skin characteristics and preferences. E-commerce platforms aid in the growth of the mass market by providing price visibility and frequent discounts. Simultaneously, the premium segment is growing swiftly, especially in skin care and fragrance categories. Premium offerings are linked to cutting-edge technology, high-quality imports, and brand status, making them particularly appealing to urban consumers with middle to high incomes. Major cities like Shanghai, Beijing, Guangzhou, and Shenzhen are pivotal centers for premium spending. In contrast to more traditional luxury markets, premium purchases in China often stem from aspiration and are shaped by societal standing, influencer promotion, and engaging digital narratives. Many consumers opt for both mass and premium products, choosing luxury serums or creams while using affordable items for their everyday routines. This mix of consumption styles illustrates the vibrant and rapidly changing beauty landscape in China.

China men's grooming market by distribution channel is divided into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores and other retail channels. Distribution channels within China's cosmetics industry are significantly shaped by digital platforms and mobile shopping. Online retail is the most vibrant and impactful channel, fueled by the extensive use of smartphones and platforms that merge shopping with entertainment and social media. Livestream commerce, promotions led by influencers, and brand-managed flagship stores on prominent e-commerce sites are essential for product discovery and sales. Supermarkets and hypermarkets still matter for fundamental personal care items, especially in lower-tier cities, though their significance is slowly diminishing for higher-end and trend-focused products. Specialty shops, such as beauty chains and brand boutiques, hold importance in cities, where consumers look for tailored services and engaging brand experiences. Convenience stores have a limited effect on cosmetic sales, mainly offering travel-size or basic hygiene items. Other retail formats, including duty-free outlets and cross-border e-commerce, are crucial in China, enabling consumers to buy international brands at favorable prices. Pharmacies also contribute to the market with dermo-cosmetics and functional skincare options. , China’s distribution framework is predominantly digital-focused, rapidly evolving, and driven by innovation.



China men's grooming market by nature is divided into natural and conventional. Segmentation by nature in China showcases a rise in consumer knowledge regarding ingredient safety, skin sensitivity, and long-term health considerations. Natural and clean beauty products are increasingly favored, notably by younger individuals, parents, and those with sensitive skin issues. Items that include botanical ingredients, traditional herbal elements, and minimalistic formulations are particularly appealing, especially when paired with contemporary scientific support. The blending of traditional Chinese medicine elements into skincare is a distinctive feature of the market, boosting the attraction of naturally positioned products. Nevertheless, traditional products continue to dominate the market due to their tested effectiveness, cost-effectiveness, and broad accessibility. A significant number of consumers emphasize visible outcomes and swift results, which conventional formulas are believed to provide more consistently. Instead of a full transition, the market is experiencing a blending of approaches, with traditional brands pursuing cleaner labels and natural brands focusing on clinical validation. Regulatory demands and ingredient transparency are also influencing product creation. China's natural versus conventional segmentation illustrates a period of change, merging tradition, technology, and growing consumer knowledge within one of the globe's most competitive beauty sectors.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Men’s Grooming Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Hair Care
• Skin Care
• Shaving Products
• Fragrances
• Others

By Price Range
• Mass Products
• Premium Products

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Other Retail Channels

By Nature
• Natural
• Conventional