South America Ride-On Lawn Mower Market Outlook, 2028

South America is known for its diverse geography, including vast grasslands, tropical rainforests, and mountainous regions. This diversity leads to different grass types and maintenance requirements, which in turn affects the demand for ride-on lawn mowers. South America has a variety of grass types, such as Bermuda grass, Zoysia grass, and Paspalum grass, among others. Ride-on lawn mowers in this market are designed to handle the specific cutting heights and grass types prevalent in the region, ensuring optimal performance and a well-maintained lawn. South America experiences a wide range of climates, from the equatorial regions near the Amazon rainforest to the temperate zones in the Southern Cone. This climatic variation impacts the types of grasses grown, mowing seasons, and the need for specialized features in ride-on lawn mowers. In addition to residential and commercial landscaping, ride-on lawn mowers in South America are often used for agricultural purposes. Small farmers and ranchers utilize these machines for maintaining pasturelands and cutting grass in rural areas. Increasing awareness of environmental issues and sustainable practices is influencing the South American market. There is a growing demand for ride-on lawn mowers with eco-friendly features, such as low emissions, energy efficiency, and reduced noise levels. The availability of after-sales service and support is crucial in the South American market. Customers value reliable maintenance and spare parts availability, as it ensures the longevity and proper functioning of their ride-on lawn mowers. The South American market has a few local manufacturers that cater specifically to the region's needs. These companies understand the unique requirements and challenges faced by customers in South America, such as terrain conditions and affordability concerns. According to the research report, “South America Ride-On Lawn Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. One of the notable specialties of the ride-on lawn mower market in South America is the focus on versatility and adaptability to local conditions. South America is known for its diverse landscapes, ranging from large open spaces to smaller urban gardens, and the ride-on lawn mower market caters to these varying needs. Some key specialties of the ride-on lawn mower market in South America are Size and Maneuverability, Mulching and Bagging Options, Robust Construction, Adaptability to Local Grass Types, Cost-Effectiveness. In South America, the ride-on lawn mower market consists of various product types, including Standard ride-on mowers are the most commonly used type in South America. These mowers feature a steering wheel and typically have a cutting deck located at the front or middle of the machine. They are suitable for medium-sized residential or commercial lawns. Zero-turn mowers have become increasingly popular in South America. They are known for their exceptional maneuverability, allowing users to make precise turns and navigate around obstacles efficiently. Zero-turn mowers are favored for their speed and ability to handle large areas, making them suitable for both residential and commercial applications. Lawn tractors are another prevalent product type in the South American market. They are similar to standard ride-on mowers but offer additional features like attachments for bagging grass clippings, towing capabilities, and accessories for various lawn care tasks. Lawn tractors are suitable for larger properties and can handle more demanding tasks. Garden tractors are heavy-duty ride-on mowers designed to handle challenging terrain and heavy-duty tasks. They are equipped with more powerful engines, larger cutting decks, and enhanced traction for tackling uneven or hilly landscapes. The fuel types available in the South American ride-on lawn mower market are Gasoline-powered ride-on lawn mowers, Diesel-powered ride-on lawn mowers and Electric ride-on lawn mowers. In the ride-on lawn mower market of South America, gas-powered ride-on mowers are the most commonly used and purchased fuel type. Gas-powered mowers have been traditionally popular due to their reliability, power, and versatility. They offer the freedom of movement without being restricted by power cords or limited battery life.

The ride-on lawn mower market in each country can vary based on factors such as economic conditions, cultural preferences, climate variations, and the level of urbanization. Additionally, the presence of local manufacturers and distribution networks can influence market dynamics in specific countries. Brazil has a significant market for ride-on lawn mowers due to its large population and expansive urban and suburban areas. The market is driven by residential and commercial landscaping needs. Argentina has a growing market for ride-on lawn mowers, primarily driven by residential and commercial landscaping services. The market is influenced by factors such as urbanization, increasing disposable income, and a focus on maintaining well-groomed lawns. Colombia has a developing market for ride-on lawn mowers, fueled by urbanization and a rising middle class. The market is driven by residential landscaping needs and the growing popularity of gardening and lawn maintenance. The ride-on lawn mower market in South America offers different driver types, including All-wheel Drive (AWD), Front-wheel Drive (FWD), and Rear-wheel Drive (RWD). (AWD) All-wheel Drive ride-on lawn mowers provide power to all four wheels simultaneously, offering improved traction and maneuverability. This driver type is particularly useful in areas with uneven terrain or challenging mowing conditions. Some brands that offer AWD ride-on lawn mowers in South America include Husqvarna, John Deere, Cub Cadet, Toro. Front-wheel Drive (FWD) ride-on lawn mowers deliver power to the front wheels, providing enhanced control and maneuverability. FWD mowers are typically suitable for smaller to medium-sized lawns with relatively even terrain. Brands that offer FWD ride-on lawn mowers in South America include Craftsman, Poulan, Pro Yard Machines, Yard-Man. Rear-wheel Drive (RWD) ride-on lawn mowers propel the machine by powering the rear wheels. RWD mowers are known for their excellent traction on inclines and hills. They are often preferred for larger properties or areas with slopes. Some brands that offer RWD ride-on lawn mowers in South America include Troy-Bilt, Snapper, Murray, MTD. The ride-on lawn mower market in South America caters to various end users, including Residential Users, Commercial Users, Institutional Users. The ride-on lawn mower market in South America utilizes various distribution channels to reach customers. These distribution channels include Authorized Dealerships, Online Retailers, Specialty Stores, Home Improvement Stores, Rental Services. The ride-on lawn mower market in South America is influenced by several key drivers and opportunities. Key Drivers are Urbanization and Infrastructure Development, Growing Disposable Income, Shift Towards Outdoor Living, Commercial Landscaping Services. Opportunities includes Environmental Concerns and Sustainability, Technological Advancements, Market Expansion in Untapped Regions, After-Sales Service and Support, Customization and Specialization. These drivers and opportunities are to capitalize on the potential for growth and success in South America. Considered in this report:

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Manmayi Raval

Research Consultant

• Geography: South America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • South America Ride-On Lawn Mower Market with its value and forecast along with its segments • Country-wise Ride-On Lawn Mower Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report: • Brazil • Colombia • Argentina By Product Type: • Standard Ride-on • Zero-turn • Lawn Tractors • Garden Tractors By Fuel Type: • Manual-powered • Gas-powered • Propane-powered • Electric-corded • Electric-cordless By Drive Type: • AWD (All-wheel Drive) • FWD (Front-wheel Drive) • RWD (Rear-wheel Drive) By End User: • Residential • Professional Landscaping Services • Golf Courses • Government • Others By Distribution Channel: • Supermarket/Hypermarket • Convenient Stores • Online Retail, • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Ride-On Lawn Mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.