Saudi Arabia Baby Products Market Overview, 2027

"The participation of Saudi women in the workforce has been increasing in recent years. This shift has led to a higher demand for convenient and time-saving baby products, such as breast pumps, bottle sterilizers, and baby food processors. Saudi Arabian parents tend to prioritize high-quality brands when it comes to baby products. They are willing to invest in reputable and trusted brands that offer safety, durability, and comfort for their infants. Safety is a top concern for Saudi Arabian parents when selecting baby products. There is a strong demand for products that meet international safety standards and regulations, ensuring the well-being of their babies. The convenience of online shopping has gained popularity in Saudi Arabia, including for baby products. E-commerce platforms provide a wide range of products, competitive pricing, and doorstep delivery, making them increasingly popular among busy parents. Similar to global trends, there is a growing awareness of organic and natural baby products in Saudi Arabia. Parents are seeking products made from organic materials and free from harmful chemicals, in line with their desire to provide a healthy and safe environment for their babies. Professional baby care services are gaining popularity in Saudi Arabia. These services include daycare centers, parenting classes, and specialized baby care facilities that offer various services to support parents in raising their children. Saudi Arabian parents actively use social media platforms, such as Instagram and YouTube, to seek advice, product recommendations, and parenting tips. Social media influencers play a significant role in shaping consumer preferences and promoting baby products. The Saudi Arabian government has implemented regulations to ensure the safety and quality of baby products. Manufacturers and importers are required to adhere to these regulations and obtain necessary certifications before selling their products in the market. According to the report title “Saudi Arabia Baby Products Market Overview, 2027”, published by Bonafide research, the market in the country is expected to grow with a sustainable CAGR during the forecast period.Saudi Arabia has a high-income population, and parents in the country are often willing to spend generously on their children. This contributes to a thriving market for premium and high-end baby products. Traditional retail channels, such as local stores and markets, still hold significance in Saudi Arabia. However, there has been a notable rise in modern retail formats, including large shopping malls, hypermarkets, and specialized baby stores, offering a wide range of baby products under one roof. Saudi Arabian consumers have a preference for international brands, particularly those from Europe and the United States. Parents seek out well-known global brands known for their quality, innovation, and safety standards. In Saudi Arabia, there is a cultural preference for gender-specific baby products, with distinct offerings for boys and girls. This includes clothing, accessories, and toys designed specifically for each gender. Traditional Arabic clothing, such as thobes for boys and abayas for girls, continues to be popular for special occasions and cultural events. These traditional garments hold significance in Saudi Arabian culture and are often chosen for formal gatherings. The holy month of Ramadan and the subsequent Eid celebrations are significant events in Saudi Arabia. During this time, there is an increase in demand for baby products as gifts and for special occasion clothing. Islamic values and principles play a significant role in the Saudi Arabian baby products market. Parents seek products that align with Islamic beliefs, such as those free from prohibited substances, adhering to modesty requirements, and promoting Islamic teachings. Saudi Arabia is witnessing an increased awareness of environmental sustainability, and this extends to the baby products market. There is a growing demand for eco-friendly, recyclable, and sustainable baby products, including organic and natural options. Personalized baby products, such as customized clothing, bedding, and accessories, are gaining popularity in Saudi Arabia. Parents seek unique and individualized items for their babies, often opting for personalized names or monograms. Child safety is a significant concern for parents in Saudi Arabia. As a result, there is a growing emphasis on safety features in baby products, including stringent safety standards, certifications, and childproofing measures. Saudi Arabian parents have a growing interest in technologically advanced baby products. This includes smart baby monitors, interactive toys, and gadgets that aid in monitoring and enhancing the child's development.

Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive the return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. The birth rate in Saudi Arabia has been declining significantly in recent years, and declining birth rate is due to factors such as increased access to and use of contraception, and an increase in the number of women entered the workforce. The fertility rates are being driven down by rapid urbanization, increased awareness of family planning, and changing lifestyles. COVID-19 Impact The market saw a mixed impact during the coronavirus pandemic, with panic bulk buying behaviour amongst consumer saw a boost in the market of necessary products like baby feeding bottles, diapers and nourishment foods and formulas. On the other hand the market observed a slowing down in products which are non-essential like the Bath tub, Bouncers and Rockers, as consumers were focusing on saving for health risk and acquiring essential items. The E-commerce platform helped the market to sustain with their home delivery services which provided accessibility to the consumer. Travel restriction hampered the supply and distribution Chain in the country. Considered In the Report • Historical year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027

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Manmayi Raval

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Aspects Covered In the Report • Market Size By Value for the historic time period (2016-2021) • Market Size By Value for the forecast time period (2022-2027) • Market Share by Baby Safety & convenience (Baby Car Seat, Baby Stroller & Prams, Baby Cribs & Cots, Baby monitor, Baby carrier, Baby safety gates & bed rails) • Market Share by Baby Cosmetics & Toiletries (Baby Diaper, baby Skin Care products, baby Bathing products, baby Wipes, baby Oral Care, baby Oil Rails) • Market Share by Baby indoor products (Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub) • Market Share by Baby Food (Milk formulas, Prepared Meals, Dried , Others) • Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online) The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products withreasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby indoor products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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