The increase in the incidence of dental diseases across South Korea acts as one of the major factors driving the growth of the oral care/oral hygiene market. The rise in premiumization along with consumers seeking more targeted solutions, and the surge in the number of practicing dentists on a global scale accelerate the market growth. The increase in awareness about fresh breath and oral care and increased spending on dental care due to high per capita income further influence the market. Additionally, medical and dental tourism in developing countries, the rise in the geriatric population, and the rise in health consciousness positively affect the oral care/oral hygiene market.
According to the research report "South Korea Oral Care Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.23 Billion by 2028. The availability of private/small clinics with dental dispensaries is one of the factors driving oral health care sales. However, the oral care or oral hygiene market is being hampered by an increase in competitive pricing and a lack of consumer understanding of technological developments. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. The demand for toothbrushes is mostly driven by people’s increasing knowledge of oral health care and hygiene.
A significant factor influencing demand for oral care products is the increased incidence of dental caries. Children frequently have tooth decay as a result of their poor eating habits and poor oral care. As a result, dental caries is more common in young people. In addition, rising internet usage in both developed and developing nations, as well as ever-improving point-of-care models, are some of the additional reasons promoting the expansion of the South Korean dental care market.
Traditional distributors, retailers, and pharmacies are slowly losing out to online retailers. Oral care products can be purchased through an online retail channel, thanks to the availability of a wide range of oral care products at reduced prices, convenience, and free shipping. The success of the online marketing channel for oral care products has encouraged key market players to increase their investment in these channels. Therefore, one of the main factors driving the growth of the oral care market is the easy availability of a variety of oral care products.
Moreover, increasing expenditure on healthcare and governments’ focus on creating dental hygiene awareness, especially in rural areas, are giving a boost to the oral care market's growth. Various awareness campaigns and programs being held by the government and health organizations to educate people about the importance of dental hygiene are providing major support to the oral care market. South Korea rising living standards have increased the demand for expensive oral care products. Manufacturers are also launching innovative oral care products with the help of the latest technologies. The introduction of products such as electric toothbrushes and dental floss is gaining traction in the South Korean market.
The COVID-19 pandemic has had a significant impact on the South Korea Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across Asia-Pacific, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.
Considered in this report
•Geography: South Korea
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•South Korea Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Toothbrushes & Accessories
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
By Distribution Channel
•Supermarkets & Hypermarkets
•Other distribution channels
By Age Group
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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