Japan Feminine Hygiene Market Overview, 2027

Japan Feminine Hygiene Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

"Feminine hygiene products refer to personal care products which are used by women during vaginal discharge, menstruation, and other bodily functions related to genitalia. They play a crucial role in maintaining a woman’s reproductive health and supporting proper intimate hygiene practices so as to avoid any kind of infection. Growing awareness about personal hygiene among women, coupled with the inclination towards the utilization of convenient and handy sanitary products, is creating a huge demand for feminine hygiene products. Rising female literacy and awareness of menstrual health and hygiene, rising female disposable income, and women's empowerment across the country are expected to accelerate the growth of the feminine hygiene products market across the Brazil. The increase in the number of working populations; the numerous advantages of feminine hygiene products to augment market growth; and the rise in the number of hotels, restaurants, schools, and other businesses have boosted the growth of the feminine hygiene products market across the country. According to the ""Brazil Feminine Hygiene Market Overview, 2027"" published by Bonafide Research, the market is anticipated to grow at a prominent growth rate during the forecast period. The feminine hygiene market is driven by factors such as increasing disposable income in the middle class category and the emergence of low-cost feminine hygiene products. Additionally, growing awareness of female health and hygiene is expected to boost market growth over the forecast period. The most commonly used products are sanitary pads, tampons, and panty liners, which are considered under the disposable segment. In recent years, consumers have shifted their consumer behavior towards eco-friendly alternatives, leading to a highly dynamic market. Currently, the issue of the non-biodegradability of feminine hygiene products is a serious environmental concern. However, the development of eco-friendly products such as sanitary napkins made from natural fibre is a sustainable option to advance in this market. The naturally available absorbent fibers such as organic cotton, banana fiber, jute, and bamboo etc are widely available, biodegradable in nature, and have a low carbon footprint. The use of these fibers also reduces the manufacturing cost of sanitary napkins. The primary function of a sanitary napkin is to absorb menstrual fluid. Hence, the selection of a core material depends on the absorbency and retention properties of the fiber. Alternatives such as bamboo fiber, jute fiber, and banana fiber, along with a cellulose-based hydro-gel, can provide absorbency similar to that of the synthetic superabsorbent polymer (SAP). A bio-based plastic prepared from starch can also be used as a barrier sheet in place of polyethylene and polyurethane, which are non-biodegradable in nature. According to the report, the market is segmented into five product types, including sanitary pads, tampons, panty liners, menstrual cups, internal cleansers, and disposable razors and blades. Among these types, the sanitary pad segment is projected to dominate the market during the forecast period. Increasing demand for sanitary products, such as ultra-size sanitary pads with high capacity to absorb and special side leakage protection, is also supporting the growth of the segment in the Brazil feminine hygiene products market. Further, the market is categorized into disposable and reusable types. Among these types, the disposable segment is projected to dominate the market by 2027. The disposable segment includes feminine hygiene products such as sanitary napkins, tampons, and panty liners. Increased awareness and the use of disposable feminine hygiene products such as sanitary pads, panty liners, and tampons compared to reusable feminine hygiene products are driving this segment. Based on the sales channel, the market is segmented into supermarkets and hypermarkets, pharmacies, convenience stores, and online sales channels. Among these types, the pharmacies segment is projected to lead the market during the upcoming time frame. However, higher penetration of the internet is propelling market growth for online sales channels in the market. COVID-19 Impacts: COVID-19 is an infectious disease caused by the newly discovered corona-virus. The spread of this virus is impacting the growth of economies across the globe. The disease was unknown before its outbreak in Wuhan (China) in December 2019. The primary impacts of an outbreak are defined as the direct and immediate consequences of this pandemic on human health. However, secondary impacts are those caused by the pandemic indirectly, either through the effect of fear on the population or because of measures taken to contain and control it. The COVID-19 pandemic heavily impacted on the feminine hygiene products market. However, changes in consumer behavior and the high emergence of online sales channels are anticipated to propel higher market growth during the upcoming timeframe. Considered in this report • Geography: Brazil • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Brazil Feminine Hygiene market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleansers ,Disposable Razors & Blades By Type •Disposable •Reusable By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords Feminine Hygiene, Sanitary Pad, Tampons, Panty Liner, Menstrual Cup, Internal Cleansers ,Disposable Razors & Blades, Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Specialty Stores, Hospitals, Disposable, Reusable, Brazil."

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Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Introduction
  • 2.1. Market Definition
  • 2.2. Market Scope & Segmentation
  • 2.3. Research Methodology
  • 3. Japan Macro Economic Indicators
  • 4. Japan Feminine Hygiene Market Category Analysis
  • 4.1. Key findings
  • 4.2. Market Drivers
  • 4.3. Market Restraints
  • 4.4. Opportunities
  • 4.5. Policies & Certification
  • 4.6. Value Chain Analysis
  • 4.7. Key Developments - 2021
  • 5. Japan Feminine Hygiene Market Trends
  • 6. Japan Feminine Hygiene Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Product
  • 6.2.2. By Type
  • 6.2.3. By Sales Channel
  • 7. Japan Feminine Hygiene Market Segmentations
  • 7.1. Japan Feminine Hygiene Market, By Product
  • 7.1.1. Japan Feminine Hygiene Market Size, By Sanitary Napkins, 2016 - 2027F
  • 7.1.2. Japan Feminine Hygiene Market Size, By Tampons, 2016 - 2027F
  • 7.1.3. Japan Feminine Hygiene Market Size, By Panty Liner, 2016 - 2027F
  • 7.1.4. Japan Feminine Hygiene Market Size, By Menstrual Cup, 2016 - 2027F
  • 7.1.5. Japan Feminine Hygiene Market Size, By Intimate Cleansers, Disposable Razors & Blades, 2016 - 2027F
  • 7.2. Japan Feminine Hygiene Market, By Type
  • 7.2.1. Japan Feminine Hygiene Market Size, By Disposable, 2016 - 2027F
  • 7.2.2. Japan Feminine Hygiene Market Size, By Reusable, 2016 - 2027F
  • 7.3. Japan Feminine Hygiene Market, By Sales Channel
  • 7.3.1. Japan Feminine Hygiene Market Size, By Supermarkets and Hypermarkets, 2016 - 2027F
  • 7.3.2. Japan Feminine Hygiene Market Size, By Pharmacies, 2016 - 2027F
  • 7.3.3. Japan Feminine Hygiene Market Size, By Convenience Stores, 2016 - 2027F
  • 7.3.4. Japan Feminine Hygiene Market Size, By Online Sales Channel, 2016 - 2027F
  • 7.3.5. Japan Feminine Hygiene Market Size, By Others, 2016 - 2027F
  • 8. Japan Feminine Hygiene Market Opportunity Assessment
  • 8.1. By Product, 2022F to 2027F
  • 8.2. By Type, 2022F to 2027F
  • 8.3. By Sales Channel, 2022F to 2027F
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profiles
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1: Japan Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 2: Japan Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 3: Japan Feminine Hygiene Market Size of Sanitary Napkins (2016 to 2027F) in USD Billion
Table 4: Japan Feminine Hygiene Market Size of Tampons (2016 to 2027F) in USD Billion
Table 5: Japan Feminine Hygiene Market Size of Panty Liner (2016 to 2027F) in USD Billion
Table 6: Japan Feminine Hygiene Market Size of Menstrual Cup (2016 to 2027F) in USD Billion
Table 7: Japan Feminine Hygiene Market Size of Intimate Cleansers, Disposable Razors & Blades (2016 to 2027F) in USD Billion
Table 8: Japan Feminine Hygiene Market Size of Disposable (2016 to 2027F) in USD Billion
Table 9: Japan Feminine Hygiene Market Size of Reusable (2016 to 2027F) in USD Billion
Table 10: Japan Feminine Hygiene Market Size of Supermarkets and Hypermarkets (2016 to 2027F) in USD Billion
Table 11: Japan Feminine Hygiene Market Size of Pharmacies (2016 to 2027F) in USD Billion
Table 12: Japan Feminine Hygiene Market Size of Convenience Stores (2016 to 2027F) in USD Billion
Table 13: Japan Feminine Hygiene Market Size of Online Sales Channel (2016 to 2027F) in USD Billion
Table 14: Japan Feminine Hygiene Market Size of Others (2016 to 2027F) in USD Billion
Table 15: Key Facts of Company 1
Table 16: Key Facts of Company 2
Table 17: Key Facts of Company 3
Table 18: Key Facts of Company 4
Table 19: Key Facts of Company 5
Table 20: Key Facts of Company 6
Table 21: Key Facts of Company 7
Table 22: Key Facts of Company 8

List of Figures
Figure 1: Japan Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Japan Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 3: Market Attractiveness Index, By Product
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Sales Channel
Figure 6: Porter's Five Forces Meter of Feminine Hygiene Industry in Japan
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Japan Feminine Hygiene Market Overview, 2027

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