UAE Toy Market Overview, 2027

UAE Toy Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

Toys and games are found throughout the world and date back to early times. Playing with toys can be an enjoyable means of training young children for life's experiences. The UAE has a large expatriate community, with many families residing in the country for work purposes. These families often have a higher disposable income and may have a propensity to purchase toys for their children due to their limited support network and the desire to provide entertainment and education for their kids. International toy brands dominate the UAE market, including LEGO, Hasbro, Mattel, Barbie, Fisher-Price, and Play Mobil. These brands have a strong presence in major retail stores, online platforms, and dedicated toy stores. According to the research report "United Arab Emirates Toy Market Overview, 2027," published by Bonafide Research, the United Arab Emirates Toy Market was valued at above USD 2.05 billion in 2027. Toy manufacturers are introducing technologically advanced toys, such as interactive toys, robotic toys, and augmented reality (AR) toys, to cater to the tech-savvy population. Toys are sold through various retail channels in the UAE, including brick-and-mortar stores, online platforms, and specialised toy stores. Major retailer’s players such as Toys "R" Us, Hamleys, Carrefour, and Lulu Hypermarket are there in the UAE toy market. The UAE follows strict regulations and safety standards for toys, ensuring that imported and locally produced toys meet the necessary safety requirements. The Emirates Authority for Standardisation and Metrology (ESMA) regulates the safety and quality standards for toys sold in the country. This dependency on specific periods can create challenges for toy retailers and manufacturers in terms of inventory management, logistics, and meeting the surge in demand during these times.

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The UAE has a strong tradition of gift-giving, especially during special occasions and festivals such as Eid Al-Fitr, Eid Al-Adha, Ramadan, Christmas, and birthdays. Toys are popular gifts for children, and parents often exchange toys to celebrate these occasions. Licenced toys, featuring popular characters from movies, TV shows, cartoons, and video games, have a strong presence in the UAE toy market. Children are often drawn to toys that depict their favourite characters, and licenced merchandise is highly sought-after. Characters from franchises like Disney, Marvel, DC Comics, and popular animated series are particularly popular. Building sets and toys have gained significant popularity in the UAE, catering to children's creativity, problem-solving skills, and cognitive development. LEGO offers a wide range of building sets catering to different age groups, themes, and complexity levels. Various other building set brands are available in the UAE. Brands like Mega Construx, K'NEX, Playmobil, and Meccano offer diverse building sets with different themes, including vehicles, structures, robots, and fantasy worlds. There is a growing demand for educational building sets that promote STEM learning (science, technology, engineering, and mathematics) in the UAE. Brands like K'NEX Education, Engino, and Thames & Kosmos offer STEM-focused building sets that incorporate principles of engineering, physics, and coding. The UAE has witnessed various innovations in the field of vehicle toys, catering to the interests of children and collectors alike. Augmented reality technology has made its way into vehicle toys, offering an interactive and immersive experience. AR vehicle toys utilise smartphone or tablet apps to overlay digital elements onto the real-world environment, enhancing playability and allowing children to interact with virtual vehicles. The rise of the Internet of Things (IoT) has influenced the development of smart, connected vehicles. These toys can be controlled and monitored using smartphones or other smart devices. They often come with features like voice commands, app-based control, sensors, and interactive capabilities. The UAE has stringent regulations and safety standards for toys, including labelling requirements, safety testing, and compliance with international standards. Toy manufacturers and retailers need to ensure their products meet these standards, which can involve additional costs and complexities. Considered in this report • Geography: United Arab Emirates • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Arun Kalwani

Arun Kalwani

Research Analyst

Aspects covered in this report • United Arab Emirates toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

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Arun Kalwani

By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Introduction
  • 2.1. Market Definition
  • 2.2. Market Scope & Segmentation
  • 2.3. Research Methodology
  • 3. UAE Macro Economic Indicators
  • 4. UAE Toy Market Category Analysis
  • 4.1. Key findings
  • 4.2. Market Drivers
  • 4.3. Market Restraints
  • 4.4. Opportunities
  • 4.5. Policies & Certification
  • 4.6. Value Chain Analysis
  • 4.7. Key Developments - 2021
  • 5. UAE Toy Market Trends
  • 6. UAE Toy Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Products
  • 6.2.2. By Age Group
  • 6.2.3. By Distribution Channel
  • 7. UAE Toy Market Segmentations
  • 7.1. UAE Toy Market, By Products
  • 7.1.1. UAE Toy Market Size, By Action Figures & ACC, 2016 - 2027F
  • 7.1.2. UAE Toy Market Size, By Arts & Crafts, 2016 - 2027F
  • 7.1.3. UAE Toy Market Size, By Building Sets, 2016 - 2027F
  • 7.1.4. UAE Toy Market Size, By Dolls, 2016 - 2027F
  • 7.1.5. UAE Toy Market Size, By Games/Puzzles, 2016 - 2027F
  • 7.1.6. UAE Toy Market Size, By Infant/Toddler/Preschool, 2016 - 2027F
  • 7.1.7. UAE Toy Market Size, By Youth Electronics, 2016 - 2027F
  • 7.1.8. UAE Toy Market Size, By Outdoor & Sports Toys, 2016 - 2027F
  • 7.1.9. UAE Toy Market Size, By Plush, 2016 - 2027F
  • 7.1.10. UAE Toy Market Size, By Vehicles, 2016 - 2027F
  • 7.1.11. UAE Toy Market Size, By Other Toys, 2016 - 2027F
  • 7.2. UAE Toy Market, By Age Group
  • 7.2.1. UAE Toy Market Size, By 0-8 years, 2016 - 2027F
  • 7.2.2. UAE Toy Market Size, By 9-15 years, 2016 - 2027F
  • 7.2.3. UAE Toy Market Size, By 15 years and above, 2016 - 2027F
  • 7.3. UAE Toy Market, By Distribution Channel
  • 7.3.1. UAE Toy Market Size, By Online, 2016 - 2027F
  • 7.3.2. UAE Toy Market Size, By Offline, 2016 - 2027F
  • 8. UAE Toy Market Opportunity Assessment
  • 8.1. By Products, 2022F to 2027F
  • 8.2. By Age Group, 2022F to 2027F
  • 8.3. By Distribution Channel, 2022F to 2027F
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profiles
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1: UAE Toy Market Share By Product (2016, 2021 & 2027F)
Table 2: UAE Toy Market Size of Action Figures & ACC (2016 to 2027F) (in USD Billion)
Table 3: UAE Toy Market Size of Arts & Crafts (2016 to 2027F) (in USD Billion)
Table 4: UAE Toy Market Size of Building Sets (2016 to 2027F) (in USD Billion)
Table 5: UAE Toy Market Size of Dolls (2016 to 2027F) (in USD Billion)
Table 6: UAE Toy Market Size of Games/Puzzles (2016 to 2027F) (in USD Billion)
Table 7: UAE Toy Market Size of Infant/Toddler/Preschool (2016 to 2027F) (in USD Billion)
Table 8: UAE Toy Market Size of Youth Electronics (2016 to 2027F) (in USD Billion)
Table 9: UAE Toy Market Size of Outdoor & Sports Toys (2016 to 2027F) (in USD Billion)
Table 10: UAE Toy Market Size of Plush (2016 to 2027F) (in USD Billion)
Table 11: UAE Toy Market Size of Vehicles (2016 to 2027F) (in USD Billion)
Table 12: UAE Toy Market Size of Other Toys (2016 to 2027F) (in USD Billion)
Table 13: UAE Toy Market Size of 0-8 years (2016 to 2027F) (in USD Billion)
Table 14: UAE Toy Market Size of 9-15 years (2016 to 2027F) (in USD Billion)
Table 15: UAE Toy Market Size of 15 years and above (2016 to 2027F) (in USD Billion)
Table 16: UAE Toy Market Size of By Online (2016 to 2027F) (in USD Billion)
Table 17: UAE Toy Market Size of By Offline (2016 to 2027F) (in USD Billion)
Table 18: Key Facts of Company 1
Table 19: Key Facts of Company 2
Table 20: Key Facts of Company 3
Table 21: Key Facts of Company 4
Table 22: Key Facts of Company 5
Table 23: Key Facts of Company 6
Table 24: Key Facts of Company 7
Table 25: Key Facts of Company 8

List of Figures
Figure 1: UAE Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: UAE Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 3: UAE Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 4: Market Attractiveness Index, By Products
Figure 5: Market Attractiveness Index, By Age Group
Figure 6: Market Attractiveness Index, By Distribution Channel
Figure-7: Porter's Five Forces Meter of Toy Industry in UAE

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UAE Toy Market Overview, 2027

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