Global Air Freshener Market Overview, 2023-28

An air freshener is a product that emits scent to eliminate odours in confined spaces. It contains odor-neutralizing additives such as aerosol propellants, scents, and chemicals such as 2-butoxyethanol, mineral oil, and glycol ethers. Air fresheners are commonly used in offices, classrooms, hospitals, clinics, theatres, stores, restaurants, hotels, fitness clubs, and cafes. Air fresheners are used in aeroplanes, cars, buses, boats, and trains, in addition to indoor environments. The global air freshener market is expanding as people prefer a pleasant atmosphere in their homes, workplaces, cars, and other vehicles in which they travel. There has been a significant increase due to consumer awareness for fresh air, good fragrances that come with the use of aerosol sprays, pumps, various Scented candles, and so on. Increased awareness of this luxury product, combined with a high level of disposable income, will drive market growth in the coming years. Consumers in mass markets prefer air fresheners from local manufacturers and private labels because they are more affordable. According to the research report, “Global Air Fresheners Market Overview, 2023-28”, published by Bonafide research the market is anticipated to reach USD 19.42 Billion by 2028 increasing from USD 14 Billion in 2022 with a CAGR of 5.73%. Rising urbanisation, improved living standards, the availability of new and innovative air fresheners, rising concern about air quality, and rising demand from commercial users are expected to drive the growth of the air freshener market. In addition, rising R&D investments in natural and chemical-free air fresheners are expected to drive market growth in the coming years. Consumers in mass markets prefer air fresheners from local manufacturers and private labels because they are more affordable. Locally produced air fresheners in various forms are widely available in unorganized distribution channels such as convenience stores, department stores, and other small retailers. Furthermore, major market players are focusing on penetrating the market with single-unit packaging in order to gain a competitive advantage.

Based on product type, the market is segmented into spray or aerosol air fresheners, gel air fresheners, electric air fresheners, candle air fresheners, and others. Spray / Aerosol Air freshener dominates the market with around 70% market share in 2022. This is due to these sprays emit fragrance in the atmosphere and replace the bad odour in the room. Aerosol sprays have been used for many years, but recently their usage has increased tremendously. The market is divided into residential, commercial, automotive, and other segments based on application type. The residential segment will dominate the industry. Individual needs for air fresheners have increased as a result of people's affinity for high-end goods. This market has grown as a result of consumers spending less time at home and doing less home maintenance. Based on distribution channel, the market is divided into supermarkets, hypermarkets, convenience stores, online markets, and others. Supermarkets and hypermarkets have the highest share of this market as they provide hands-on experience with the device and help from the associate to select the right product with its functionality. The market is divided into segments based on specialty products, including flowers, fruits, wood chips, spices, and others. These kinds of air fresheners come in a range of formats, like potpourri, and include a variety of products designed to provide aroma to a room or environment. The market is divided into active and passive diffusers based on the kind of diffuser. Active diffusers need a source of external energy to release fragrance. These devices are made to run from batteries or an electrical outlet. Passive diffusers release scent from a variety of underlying materials or layers without the need for an external energy source. Adjustable solids, reed diffusers, and gel goods are a few examples of the numerous passive diffuser kinds. Air freshener manufacturers are increasingly focusing on developing novel and cutting-edge products to meet the changing needs and demands of consumers by utilizing cutting-edge technologies. Customers buy air freshener candles for their fragrance and ambiance-creating abilities. Commercial locations, such as HRI locations and other retail stores for consumer goods, frequently use these products to maintain a fresh fragrance and appearance. As a result of increased exposure to unique tastes and trends, these candle air fresheners are also popular at the residential level for their usefulness and refreshing air element. For instance, in July 2022, P&G Korea introduced the Febreze Air Freshener plug for use in confined spaces to combat damp odours at home entrances, bathrooms, and closets during the rainy season. The revolutionary air freshener reduces the primary source of moisture and aromas in homes by removing odour molecules and creating a protective coating on the surface of towels, shower curtains, and footwear to retain a pleasant aroma for 1,400 hours. The air freshener comes in three scents: "Cotton & Blue Jasmine," "Lilac & Peony," and "White Tea & Lily." Air Freshener Market Recent Developments • November 2022: Newbell Brands subsidiary company Yankee Candle launched its new air freshener candle collection in the United States. Some products included in the collection are Snow Globe Wonderland, Snowflake Kisses, Spun Sugar Flurries, Winter Night Star, and others. • April 2022: S.C. Johnson launched its new air freshener product through its product line Glade. The new fragrance offered by the company is offered in Coastal Sunshine Citrus flavor. The company claims the product lasts up to 100 days. These products are designed with smart light technology and air freshener oils which are offered along with refills.

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Manmayi Raval

Research Consultant

Major Companies present in the market: Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, Newell Brands, Inc., Amway Corp., Farcent Enterprise Co. Ltd., Energizer, Little tree, ScentAir Technologies LLC Considered in this report • Geography: Global • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Global Air Freshener market with its value and forecast along with its segments • Region-wise Air Freshener market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Regions & Countries covered in the report: • North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Spain, Italy, Russia) • Asia-Pacific (China, Japan, India, Australia, South Korea) • South America (Brazil, Argentina, Colombia) • Middle-East & Africa (UAE, Saudi Arabia, Qatar, South Africa) By Application Type: • Residential • Commercial • Automotive • Others By Product Type: • Sprays/Aerosols • Gel Air freshener • Electric Air freshener • Candle Air freshener • Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.) By Distribution Chanel: • Supermarkets/Hypermarkets • Convenience Stores • Online markets • Others (Pharmacies, Speciality Stores and B2B) By Specialty Product: • Flowers • Fruits • Wood Chips • Spices • Others By Diffuser Type: • Active • Passive The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.