Asia Pacific Shampoo Market Outlook, 2028

Asia Pacific region is highly competitive and fragmented, with both multinational and local players vying for market share. Major global brands such as Procter & Gamble, Unilever, Loreal, and Johnson & Johnson have a strong presence in the region. At the same time, local players like Marico, Kao Corporation, and Amorepacific Corporation are also prominent and cater to specific market segments. Shampoo manufacturers in the Asia Pacific region are continuously innovating to cater to evolving consumer demands. This includes introducing specialized variants such as anti-dandruff, anti-hair fall, color-protecting, and volumizing shampoos. Packaging innovations, such as travel-friendly sizes and eco-friendly packaging, are also gaining traction in the market. Different countries in the Asia Pacific region exhibit distinct preferences and trends within the shampoo market. For instance, China has a massive consumer base and a growing middle class with increasing purchasing power. Health and wellness trend in Europe has influenced the shampoo market as well. Consumers are increasingly interested in products that promote scalp health, nourish the hair, and provide holistic care. Shampoos with natural extracts, essential oils, and ingredients known for their beneficial properties are sought after. According to the research report, “Asia Pacific Shampoo Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. In many Asian countries, including India, China, and Southeast Asian nations, there is a long-standing tradition of using herbal and Ayurvedic ingredients for hair care. This has led to a significant demand for herbal and Ayurvedic shampoos, which are perceived as natural, gentle, and effective in promoting healthy hair. The men's grooming industry is experiencing significant growth in the Asia Pacific region, and this trend extends to the shampoo market as well. With changing attitudes towards personal grooming and increasing awareness of hair care among men, the demand for shampoos tailored to men's needs, such as anti-dandruff and hair strengthening shampoos, has been on the rise. Also, there has been a growing emphasis on scalp health and the role it plays in maintaining healthy hair. Shampoo brands in the Asia Pacific region are developing products that address scalp issues like dandruff, dryness, and sensitivity. Shampoos with ingredients like tea tree oil, charcoal, and salicylic acid are gaining popularity for their scalp-soothing and cleansing properties. Many shampoo manufacturers in the Asia Pacific region are incorporating traditional Asian ingredients known for their beneficial properties. For instance, ingredients like ginseng, green tea, coconut oil, hibiscus, and amla (Indian gooseberry) are commonly used in shampoos. These ingredients are believed to nourish, strengthen, and promote hair growth. In addition, South Korea's beauty industry, known as K-Beauty, has had a significant impact on the Asia Pacific shampoo market. Korean shampoo brands are recognized for their innovative formulations, unique ingredients, and sleek packaging. Their influence has extended beyond South Korea and has been adopted by consumers across the region, contributing to the growth and popularity of K-Beauty-inspired shampoos. The Asia Pacific region is known for its extensive travel culture, with millions of tourists visiting various countries each year. This has led to a surge in demand for travel-size shampoos that are convenient for travelers. Manufacturers are catering to this demand by offering smaller packaging options and travel-friendly formats. Shampoo brands in the Asia Pacific region are expanding their product portfolios by launching related hair care products. This includes hair conditioners, hair oils, hair masks, and styling products. By offering a comprehensive range of hair care solutions, brands aim to establish a stronger presence in the market and cater to the diverse needs of consumers.

Also, India's shampoo market is characterized by a diverse consumer base with varying hair types and needs. There is a high demand for herbal and Ayurvedic shampoos, as well as anti-dandruff and anti-hair fall solutions. Japan and South Korea are countries known for their advanced beauty and personal care industries. Shampoo products in these markets often incorporate innovative ingredients and technologies, catering to specific hair concerns such as scalp health and hydration. Across the Asia Pacific region, there is a growing preference for natural and organic shampoo products. Consumers are becoming more conscious of the ingredients used in their hair care products and are seeking gentler formulations that align with their values of sustainability and wellness. This has led to an increase in the availability and popularity of natural and organic shampoo options. The Asia Pacific region has experienced a significant rise in e-commerce, with consumers increasingly relying on online platforms for their shopping needs. Shampoo brands are leveraging this trend by establishing strong online presences and engaging in targeted digital marketing strategies. Social media influencers and online beauty influencers play a significant role in shaping consumer preferences and driving online sales. Considered in this report • Geography: Asia Pacific • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Asia Pacific Shampoo Market with its value and forecast along with its segments • Country-wise Personal Protective Equipment market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Countries covered in the report: • China • Japan • India • Australia • South Korea By Product Type • Cosmetic shampoo • Herbal/ organic • Dry shampoo • Others By Functionality • Antihairfall • Antidandruff • Multifunctionality • Other Functionalities

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Price Range • Mass • Premium By Gender • Male • Female By Distribution channel • Specialist Retail Stores • Supermarkets/Hypermarkets • Convenience Stores • Online Retail Channels • Other Distribution Channel The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to shampoo industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.