North America Yoga Accessories Market Outlook, 2026

North America Yoga Accessories Market Outlook, 2026

Bonafide Research 07-08-2021 58 Pages Figures : 13 Tables : 10
Region : North America Category : Consumer Goods & Services Apparels & Lifestyle

1. Nike, Inc

2. Adidas AG

3. Aurorae

4. Barefoot Yoga Company

5. Gaima


Yoga is a methodical effort toward self-perfection through developing talent potential on the physical, vital, mental, intellectual, and spiritual levels. It was first devised by the rishis and sages of ancient India and has been maintained by a stream of living teachers ever since, who have continually adapted this science to every generation. It was first imported into Europe and the US around the end of the nineteenth century when it was brought by Indian practitioners immigrating to new countries. Yoga Accessories help practitioners of all levels to gain the sensitivity of yoga poses while receiving the benefits and not overdoing it. The recent publication by Bonafide Research, named North America Yoga Accessories Market Outlook, 2026, studies about this aiding props market at the regional level, segmented into by product type (Mats, Clothing, Straps, Blocks & others), by sales channel (Online & Offline), and by country (US, Canada & Mexico).

From the beginning, yoga was offered in a spirit of sharing and cross-cultural understanding. Swami Vivekananda, who arrived in the US in 1893, introduced yoga as a practice of universal tolerance, as a gift for all humanity. Indeed, he gave his first yoga instruction in America. Something around 36.7 million Americans are practicing yoga, of which 72% of practitioners are women. The total North American yoga accessories market was at a value of USD 3010.81 Million in the year 2015. Considerably the region was the second-largest revenue generator, which shows a consistent incline in the market share, and conquer the market leader position since the year 2020. Through the forecasted period the market is expected to grow with a CAGR of nearly 13%.

Similar to the global trend the North America market is led by the yoga mat segment, which held more than half of the market share. With more working force, a number of people are now opting for yoga as a way to relieve their stress and establish a mental calmness. With this, the market of yoga clothing is expected to grow to USD 2371 Million, by the end of the forecasted period. Matching this growth is the finding that almost three-quarters of people have been practicing for less than five years, which underlines the relative newness of the interest.

The ability to compare prices while shopping and the easy checkout/store my information/shipping/payment are a few of the major reasons why North Americans are likely to prefer online stores or physical shops. In the region, it is examined that women are more drawn towards online shopping, rather than males. It also indirectly aids the market, as females practice yoga more than males. The online segment is likely to grow with an anticipated CAGR of 13.04% in the coming period.

The US not only dominated the regional market but also is the global leader of yoga accessories.

The sages in India weren’t the only ones who used tools and techniques to calm their body and mind. The ancient Mayans honored the five elements and had an understanding of the energy centers- chakras. Following the international trend for detox and wellness holidays, many exclusive beach resorts in Mexico offer luxury yoga retreats for the traveler in addition to a tropical holiday. The market growth in Canada can be attributed to increasing government initiatives such as the Canadian government’s children’s fitness tax credit policy. Just like the United States, the yoga mat growth is also driven by factors such as growing awareness of healthy lifestyles and the increasing obese population.

• Geography: North America
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• North America
• Canada
• Mexico

• Market Size by Value for the period (2015-2026F)
• Market Share by Product Type (Mats, Clothing, Blocks, Straps & Others)
• Market Share by Sales Channel (Offline & Online)
• Market Share by Region
• Market Share by Country

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