Middle East and Africa Eye Makeup Market Outlook, 2028

As a culturally diverse region with various beauty traditions and preferences, the market for eye makeup products has become increasingly vibrant and competitive. The eye makeup market in the Middle East and Africa demand for eye makeup products due to changing beauty trends, increasing disposable incomes, and the influence of social media and beauty influencers. This has resulted in a significant expansion of the market. The Middle East and Africa region has a significant Muslim population, and the demand for halal-certified beauty products, including eye makeup, has increased. Halal cosmetics are produced according to Islamic guidelines, ensuring they do not contain any forbidden ingredients. Due to the hot climate in many parts of the region, consumers often seek long-lasting and waterproof eye makeup products that can withstand high temperatures and humidity. The Middle East and Africa region is known for its appreciation of bold, glamorous, and exotic makeup looks. There is a preference for vibrant eyeshadow colors, intricate eyeliner designs, and dramatic false eyelashes. The market caters to these preferences by offering a wide range of products that allow consumers to achieve dramatic and statement-making eye looks. The eye makeup market in the Middle East and Africa often incorporates traditional ingredients that have cultural significance. For example, products may contain ingredients like camel's milk, argan oil, henna extracts, and other herbal and natural extracts that have long been used in traditional beauty practices. This integration of traditional ingredients adds a unique touch to the products available in the market. Henna is widely used in the MEA region for body art, and it has found its way into eye makeup as well. Intricate henna patterns are sometimes applied around the eyes to add a decorative element. This practice is especially prominent during special occasions, such as weddings or festivals. According to the research report, “Middle East & Africa (MEA) Eye Makeup Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The Middle East and Africa (MEA) eye makeup market is known for its unique characteristics and trends. Some notable features that set it apart such as, Focus on Dramatic and Exotic Looks, Emphasis on Eyeliner and Kohl, Integration of Traditional Ingredients, Halal Certification, Cultural Influences and Representation, Seasonal Preferences. The eye makeup market in the Middle East and Africa (MEA) region offers a wide range of products to cater to diverse consumer preferences. Some of the popular product types in this market includes, Eyeshadow, Eyeliner, Mascara, Kohl, False Eyelashes, Eyebrow Products, Eye Primer, Eye Makeup Removers, etc. In the eye makeup market of the Middle East and Africa (MEA) region, there is a diverse range of formulations used, including chemical, natural, organic, halal. Besides chemical, natural, organic, and halal formulations, there may be other formulations available in the MEA eye makeup market. These could include vegan formulations (free from animal-derived ingredients) or hypoallergenic formulations (designed to minimize allergic reactions). These formulations cater to specific consumer preferences or needs, such as ethical considerations or sensitivity concerns. chemical formulations are traditionally dominant due to their performance attributes, there is a growing demand for natural, organic, and halal options as consumers become more conscious of their choices and seek products that align with their values. The eye makeup market in the Middle East and Africa offers products across a range of price points to cater to different consumer preferences and budgets. The luxury/high-end price range includes premium and designer brands that offer high-quality eye makeup products with sophisticated packaging and innovative formulations. Luxury eye makeup brands include Chanel, Dior, Guerlain, Tom Ford, and YSL. Prices for luxury eye makeup products can vary significantly but generally fall within the higher price range. The mid-range comprises brands that offer a balance between quality and affordability. Mid-range eye makeup brands include MAC Cosmetics, NARS, Urban Decay, Benefit Cosmetics, and Smashbox. Prices in this typically range from moderate to slightly higher than budget-friendly options. The budget-friendly includes brands that offer affordable eye makeup products without compromising on quality. Budget-friendly eye makeup brands include NYX Cosmetics, Essence, Maybelline, Rimmel London, and L'Oréal Paris. Prices in this are generally more affordable and suitable for consumers on a tighter budget. In addition to international brands, the Middle East and Africa region has seen the emergence of local and regional eye makeup brands. These brands cater specifically to the preferences and needs of the local market and often offer a combination of quality and affordability. Prices for local and regional brands can vary, but they are generally competitive with mid-range and budget-friendly options. The eye makeup market in the Middle East and Africa region varies by country, with each country having its own unique characteristics and preferences. United Arab Emirates (UAE) market offers a wide range of international luxury brands, as well as local and regional brands. Dubai, in particular, is known for its luxury shopping destinations, which attract tourists and locals seeking high-end eye makeup products. Saudi Arabia has a large and growing cosmetics market, with eye makeup being a key category. Consumers in Saudi Arabia often prefer dramatic and glamorous eye looks, and there is a demand for high-quality eyeshadows, eyeliners, and mascaras. Halal-certified eye makeup products are also in demand to cater to religious preferences. South Africa has a well-established beauty and cosmetics market, including a strong presence of international brands. Eye makeup is popular among consumers, with a preference for both natural and vibrant eye looks. The market offers a range of options, from budget-friendly to high-end brands, to cater to different consumer category. The eye makeup market in the Middle East and Africa (MEA) region is influenced by various cultural, social, and religious factors that may impact the usage patterns and preferences by gender. Traditionally, eye makeup has been predominantly associated with women in the MEA region. Women often use eye makeup as a means of self-expression, enhancing their beauty, and conforming to cultural norms and societal expectations. Women in the MEA region frequently uses a wide range of eye makeup products. While eye makeup usage among men is relatively less common in the MEA region compared to women, there has been a growing trend of men embracing eye makeup as well. This shift can be attributed to changing societal attitudes, evolving beauty standards, and increasing acceptance of self-expression. Non-binary and gender fluid individuals in the MEA region may also participate in the eye makeup market. These individuals may experiment with a wide range of eye makeup styles and products, exploring both traditionally feminine and masculine aesthetics or developing their own unique looks that transcend traditional gender boundaries. The eye makeup market in the Middle East and Africa region is characterized by various distribution channels that cater to the diverse consumer base. The key distribution channels in the region such as, Beauty Retailers, Online Retailers, Supermarkets and Hypermarkets, Pharmacies and Drugstores, Independent Beauty Stores, Direct Sales/Network Marketing. The market's diversity and unique cultural influences contribute to a wide range of product offerings and consumer preferences. Considered in this report • Geography: Middle East & Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East & Africa Eye Makeup Market with its value and forecast along with its segments • Country-wise Eye Makeup Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Countries covered in the report: • UAE • Saudi Arabia • South Africa By Product Type • Eye Liners/Pencils • Eye Shadow • Mascara • Other Eye Makeup Products By Price Point • Premium • Medium • Economy

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Manmayi Raval

Research Consultant

By Distribution Channel • Supermarket/Hypermarket • Convenient Stores • Online Retail, Others By Source • Chemical • Natural • Organic • Halal • others By Gender • Women • Males for Purpose Like Fashion • Girls

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.