Middle East & Africa Water Purifier Market Outlook, 2026

Middle East & Africa Water Purifier Market Outlook, 2026

Bonafide Research 16-08-2021 88 Pages Figures : 7 Tables : 49
Region : MEA Category : Consumer Goods & Services Appliances & Equipment

1. Eureka Forbes Limited

2. Kent RO Systems Limited

3. Panasonic Corporation

4. Tata Chemicals Limited

5. Whirlpool of India Limited


The water purifier in a simpler term is defined as the device used to decontaminate the water from harmful substances, chemicals, pathogens, microorganisms, and other dissolved solids and to make it portable. A recent addition to a database of Bonafide Research- titled “Middle East & Africa Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types (Counter Top, Under Sink, Faucet Mount), by technology (RO, UV, Gravity Based, and Others) by Sales Channel (Online and Offline) by Region and by country.

The excessive use of agrochemicals and improper release of industrial waste into water bodies, like lakes, rivers, and oceans, has led to concerns among consumers regarding the availability of clean drinking water. With the increasing incomes of individuals in the Middle East & Africa region, they are rapidly installing water purifiers to minimize the chances of acquiring waterborne diseases. In recent years, the leading players have also launched purifiers installed with Wi-Fi technology and filter pitchers to provide clean drinking water. The Middle East & Africa water purifier market is expected to cross a volume of 29.12 million units, with an anticipated value CAGR of 12% approx.

The market players, especially in Saudi Arabia and the UAE, are focusing on domestic production to enhance their market presence and profitability. They are also improving and developing advanced water purification technologies, like activated carbon filtration and reverse osmosis. The market is led by the UV water purifier segment with more than 40% of the market share. An increase in investment by foreign players along with an improved business environment due to governments’ support has resulted in a hike in the adoption of water purifiers, which, is expected to provide lucrative opportunities for investment in the market. The gravity-based water purifier in the region is expected to have a considerable incline in the region and attain a value of USD 1.21 Billion, by the end of the forecasted period. The awareness of water purification for residential use has spurred market growth. The growing demand for hybrid purification techniques is comparatively high in the region.

Though the Middle East & Africa market is an absolute attractive dollar opportunity, low awareness about safe drinking water in the rural uneducated population and product unavailability are major challenges for the market during the forecast period. By type, the market was dominated by the under sink segment which held a market share of over 40%. The countertop water purifier segment, contributing to the lowest of the market share is expected to reach a market value of USD 1.23 Billion by the end of the forecasted period.

The Middle East & Africa market is dominated by the offline sales channel segment which held to more than 90% till 2020. However, the availability of less expensive substitutes such as packaged drinking water, chemical disinfectants, activated charcoal, and portable & compact pump filters hampers the region’s water purifier market growth. Counterfeit brands are usually prevalent in developing economies due to the presence of price-conscious customers. An online distribution channel is one of the major platforms, where transactions of counterfeited products can be easily concealed. Yet the online sales channel is expected to incline with a CAGR of 18.79%. Deteriorating water quality especially in South Africa, the rising cost of bottled water, and increasing population coupled with increasing per capita income are the prominent factors that will catalyze the point of use water purifiers market in the region.

Above 5% of the global population resides in the Middle East & Africa; however, the region has less than a percent of natural water supply. UAE accounted for the lowest market share in the region, with South Africa accounted for more than 20% of the market share. Growing consumer awareness about inconsistent drinking water and its adverse effects on health is expected to drive the water purifiers market in the region over the forecast period.

Key players in the market are: 3M, A.O. Smith Corporation, Aquatech International LLC, Brita GmbH, BWT Holding Gmbh, Coway Company Limited, Culligan International Company, EcoWater System LLC, Eureka Forbes Limited, GE Appliances, Ion Exchange LLC, Kent RO System Ltd, Kinetico Inc., LG Electronics, Mitsubishi Rayon Cleansui Co. Ltd, Panasonic Corporation, Pentair PLC, Tata Chemicals Ltd., Unilever N.V., and Whirlpool

• Geography: Middle East & Africa
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• Middle East & Africa
• Saudi Arabia
• South Africa

• Market Size by Value for the period (2015-2026F)
• Market Size by Volume for the period (2015-2026F)
• Market Share by Product Type (Counter Top, Under Sink, Faucet Mount)
• Market Share by Technology Type (RO, UV, Gravity Based, & Others)
• Market Share by Sales Channel (Offline & Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

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