North America Feminine Hygiene Market Outlook, 2027

North America Feminine Hygiene Market includes an in-depth study of sanitary napkins/pads, tampons, panty liners, feminine hygiene wash, and menstrual cups,

Featured Companies

  • 1. Procter & Gamble Co
  • 2. Ontex Group
  • 3. Unicharm Corporation
  • 4. Kao Corporation
  • 5. Kitchen Appliances India Limited
  • 6. Johnson & Johnson,
  • More...

North America is expected to capture a significant share in the global feminine hygiene market due to high disposable income, a highly advanced economy, and a large female work force, along with the health awareness in this region. Feminine hygiene is used to describe the personal care products used by women for vaginal discharge, menstruation, and other body functions related to the vulva. Feminine hygiene products are either disposable or reusable based on the material used to manufacture the product. The growing female population, along with domestic responsibilities, hygiene and wellbeing, are often overlooked or neglected. According to the report, "North America Feminine Hygiene Market Outlook, 2027" published by Bonafide Research, the market is projected to reach a more than 7 billion market size during the forecast period. The recent report under this title by Bonafide Research includes an in-depth study of various menstrual products, including sanitary napkins/pads, tampons, panty liners, feminine hygiene wash, and menstrual cups, and has been divided into three sections, namely by product type, distribution channel, and region. North American markets for feminine hygiene products witnessed higher demand, despite continued price pressure and fierce competition. Growth in the organized retail market, technological advancements, and increasing demand for organic products have been the other factors driving the growth of the feminine hygiene products market. The region’s markets witnessed higher demand, despite continued price pressure and fierce competition. Thus, the marketers are trying to increase their availability by catering to all the major sales points.

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The feminine hygiene products market is growing primarily due to the presence of local manufacturers and the exemption of service taxes on the products. The sanitary pads and tampon markets together accounted for over 75% of the region’s market in 2021. The population in North America is aware of the importance of feminine hygiene, which has led to an increase in the number of manufacturers of feminine hygiene products. For instance, Rael is a US-based start-up that is dedicated to empowering and educating women regarding concepts associated with periods. The company offers products such as tampons, pads, and other hygiene products such as feminine wipes and washes. Also, other than the traditional products being used for feminine hygiene, start-ups offer organic products, which have gained better acceptance among the population. Increasing initiatives for feminine hygiene are expected to have a positive impact on the growth of the North American feminine hygiene products market in the coming years. For instance, Lola, a US-based start-up founded in 2015, provides organic tampons made of 100% cotton. With the rise in awareness regarding the use of useful products, there has been an increasing demand for organic products. Hence, the presence of local players in the North American feminine hygiene products market is likely to propel the growth of the industry at a considerable rate during the forecast period. The worst thing is that the female hygiene products are made partly with plastic, which doesn’t biodegrade. It’s estimated that the region is dumping one fully loaded garbage truck of plastic into the ocean every single minute. On the other hand, reusable products like menstrual cups and reusable cloth pads are great for the environment. As the region is moving towards a greener environment, the female population has been contributing their part without compromising their personal hygiene. The revenue from reusable has been increasing since the latter half of the decade and is expected to continue.

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Manmayi Raval

Manmayi Raval

Research Consultant

Restraining factors, such as health risks associated with the use of tampons, are likely to damage the growth of the market in the coming years. On the other hand, increasing initiatives for feminine hygiene are expected to have a positive impact on the growth of the North American feminine hygiene products market in the coming years. Various companies offer products such as tampons, pads, and other hygiene products such as feminine wipes and washes. Furthermore, in 2021, the pharmacies segment held the most significant market share of the feminine hygiene products market by distribution channel. However, the online-distribution segment is anticipated to witness growth at a considerable rate due to the increased penetration of smart-phones and digitalization in North America. The rise of the feminine hygiene products market is driven by factors such as the prevalence of chronic diseases, growing medical equipment, and the increasing purchase of refurbished medical systems, which are expected to boost the market over the next few years. In North America, parts of the US and Canada have cancelled the imposition of service taxes that are imposed on feminine hygiene products such as pads, tampons, and menstrual cups. Various women in the region find these products unaffordable due to the high percentage of service tax (i.e., almost 6.85%). However, the service tax charges vary widely across the region. The prices of sanitary products are significantly high in a few countries, which have led to their limited sales. For example, a survey of almost 200 poor women living in the St. Louis area revealed that nearly two out of three could not afford feminine hygiene products at least once in 2018. The un-affordability of these primary feminine hygiene products has led to an alarming concern regarding the exclusion of taxes on these products. Various countries now offer tax-free female hygiene products, through which a more extensive customer base can purchase them, hence leading to significant growth in the market. For example, in November 2018, Nevada, US, freed its customers from 6.85% sales tax on menstrual products, such as sanitary napkins and tampons. This move led to a significant rise in the sales of these products as they have become much more affordable to a broader base of customers, hence driving the growth of the market at a considerable rate during the forecast period. COVID-19 Impacts: The COVID-19 pandemic severely hampered access to feminine hygiene products in North America. Many manufacturers were forced to halt operations in a number of countries due to social distancing norms and lockdowns. Women relying on free feminine hygiene products from schools, social service centers, government health centers, and medical facilities also faced shortages due to the COVID-19 pandemic. As a result, non-profit organizations have started taking initiatives to bridge this gap. As the pandemic reaches an endemic stage, most countries' economic conditions are likely to improve, which will further aid in improving market conditions in the future.

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Manmayi Raval

Major companies present in the market Procter & Gamble, Kimberly-Clark Corporation, Edgewell Personal Care Company, Kao Corporation, Johnson & Johnson, Unicharm Corporation, Essity Aktiebolag, Ontex, First Quality Enterprises Inc Considered in this report • Geography: North America • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • North America Feminine Hygiene market with its value and forecast along with its segments • Country-wise toy market analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Countries covered in the report • US • Canada • Mexico Segment covered in the report By Product Type • Sanitary Pad • Tampons • Panty Liner • Menstrual Cup • Internal Cleansers ,Disposable Razors & Blades By Type •Disposable •Reusable By Sales Channel • Supermarkets and Hypermarkets • Pharmacies • Convenience Stores • Online • Others (Specialty Stores, Hospitals) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Procter & Gamble Co
  • Ontex Group
  • Unicharm Corporation
  • Kao Corporation
  • Kitchen Appliances India Limited
  • Johnson & Johnson,
  • First Quality Enterprises, Inc.
  • Edgewell Personal Care Company
  • Essity Aktiebolag

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definition
  • 4. Economic /Demographic Snapshot
  • 5. Global Feminine Hygiene Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Region
  • 5.2.2. By Country
  • 5.2.3. By Company
  • 5.2.4. By Product
  • 5.2.5. By Type
  • 5.2.6. By Sales Channel
  • 6. North America Feminine Hygiene Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Country
  • 6.2.2. By Product
  • 6.2.3. By Type
  • 6.2.4. By Sales Channel
  • 6.3. US Feminine Hygiene Market Outlook
  • 6.3.1. Market Size By Value
  • 6.3.2. Market Share
  • 6.3.2.1. By Product
  • 6.3.2.2. By Type
  • 6.3.2.3. By Sales Channel
  • 6.4. Canada Feminine Hygiene Market Outlook
  • 6.4.1. Market Size By Value
  • 6.4.2. Market Share
  • 6.4.2.1. By Product
  • 6.4.2.2. By Type
  • 6.4.2.3. By Sales Channel
  • 6.5. Mexico Feminine Hygiene Market Outlook
  • 6.5.1. Market Size By Value
  • 6.5.2. Market Share
  • 6.5.2.1. By Product
  • 6.5.2.2. By Type
  • 6.5.2.3. By Sales Channel
  • 7. Market Dynamics
  • 7.1. Market Drivers
  • 7.2. Market Challenges
  • 8. Market Trends and Developments
  • 8.1. XXXXXX
  • 8.2. XXXXXX
  • 8.3. XXXXXX
  • 9. Company Profiles
  • 9.1. Procter & Gamble
  • 9.2. Kimberly-Clark Corporation
  • 9.3. Edgewell Personal Care Company
  • 9.4. Kao Corporation
  • 9.5. Johnson & Johnson
  • 9.6. Unicharm Corporation
  • 9.7. Essity Aktiebolag
  • 9.8. Ontex
  • 9.9. First Quality Enterprises Inc
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Tables
Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Feminine Hygiene Market Share By Region (2016, 2021 & 2027F)
Table 5: Global Feminine Hygiene Market Share By Country (2016, 2021 & 2027F)
Table 6: Global Feminine Hygiene Market Share By Company (2021)
Table 7: Global Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 8: Global Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 9: North America Feminine Hygiene Market Share By Country (2016, 2021 & 2027F)
Table 10: North America Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 11: North America Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 12: US Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 13: US Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 14: Canada Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 15: Canada Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 16: Mexico Feminine Hygiene Share By Product (2016, 2021 & 2027F)
Table 17: Mexico Feminine Hygiene Share By Sales Channel (2016, 2021 & 2027F)
Table 18: Key Facts of Procter & Gamble
Table 19: Key Facts of Kimberly-Clark Corporation
Table 20: Key Facts of Edgewell Personal Care Company
Table 21: Key Facts of Kao Corporation
Table 22: Key Facts of Johnson & Johnson
Table 23: Key Facts of Unicharm Corporation
Table 24: Key Facts of Essity Aktiebolag
Table 25: Key Facts of Ontex
Table 26: Key Facts of First Quality Enterprises Inc

List of Figures
Figure 1: Global Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Global Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 3: North America Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 4: North America Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 5: US Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 6: US Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 7: Canada Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 8: Canada Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 9: Mexico Feminine Hygiene Market Size By Value 2016 to 2027F (In USD Billion)
Figure 10: Mexico Feminine Hygiene Market Share By Type (2016, 2021 & 2027F)
Figure 11: Market Attractiveness Index, 2021
Figure 12: Market Attractiveness Index, 2027F

Feed Phosphate Market Research FAQs

The feminine hygiene products market will reach more than 7 Billion by 2027.

Increasing adoption of sanitary napkins in developed and developing countries owing to low production cost supports growth prospects. Selling costs of sanitary napkins is made affordable to all women of all demographics. These factors drive the market during the forecast years.

In 2021, total sales for feminine hygiene products in the U.S. were nearly USD 5 Billion, according to the obtained data.

In America, pads still beat tampons as the most-purchased disposable menstrual product.

US is anticipated to lead the North America market.
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North America Feminine Hygiene Market Outlook, 2027

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