Europe Electric Fan Market Outlook, 2027

Electric fans have a motor that moves blades attached to a central rotating hub. Other common power sources for fans include internal-combustion engines and steam or gas turbines. Fans circulate air to cool and ventilate rooms and to control humidity. They are just perfect for moderate climates and very inexpensive to cool almost any room. They can also be quite refreshing, as they circulate cool air throughout the room. Portable air circulators are some of the best options for this type of use, as they are easy to move from room to room. Their main functions are to renew the indoor air by replacing stale air with fresh air or increasing air circulation for ventilation or cooling. In hot weather, electric fans can potentially provide effective cooling for people with lower greenhouse gas emissions and lower costs than air conditioning. However, international public health organisations regularly discourage fan use in temperatures higher than 35°C, despite little evidence. The amount of electricity a fan uses depends on what type of model you have as well as the levels of power needed at its different settings. Small fans are likely to use around five watts, while big ones could eat up as much as 100 watts. According to the research report, "Europe Electric Fan Market Outlook, 2027," published by Bonafide Research, the market is expected to grow at a CAGR of 3.35% in terms of value. In terms of volume, it grew from 61.77 million units in 2016 to a little over 65 million units in 2021. The average selling price of electric fans is rapidly rising, contributing to higher revenues. The European electric fan market is driven by rising consumer demand for smart fans with premium quality and decorative options to suit the aesthetics of their households. The rising construction and maintenance activities in the residential segment are driving the demand for electric fans. Russia is the leading country in the European electric fan market in 2027 with nearly a 17.31% market share. However, there is stiff competition from the air coolers available on the market. Consumers look out for BLDC or energy-saving fans to reduce their electricity bills. Wall-mounted electric fans are expected to register a higher growth rate of 4.22% over the forecast period as wall fans are the most energy-saving fans. They consume way less electricity than ceiling fans. These fans are very economical to use as they can reduce electricity bills by half. Though they consume less electricity, they are as good as ceiling fans.

The growing inclination toward convenient residential products, along with changing customer lifestyles, is a significant factor driving the electric fan market in Europe. Moreover, companies are investing in technologically innovative products to meet consumer demand. The rising adoption of smart household appliances, including smart fans that can be managed with Wi-Fi and Bluetooth connectivity, is expected to fuel market growth in the coming years at a CAGR of 6.16%. These devices can be easily controlled using compatible smartphone apps such as Alexa and Google Assistant. Furthermore, these products feature humidity management; air-free dust and microorganisms; high ventilation and climate control; and energy savings. Furthermore, smart ceiling fans with LED lights are expected to bolster the European ceiling fan market growth. Additionally, a surge in the purchase of premium-quality decorative fans also contributes to the market growth in the region. Russia, Spain, and the UK were the worst-affected countries in terms of COVID-19 cases and deaths. The pandemic affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Manufacturing, being one of the world’s major industries, suffered serious disruptions due to supply chain breaks, technology event cancellations, and factory shutdowns. Germany, being a manufacturing hub and the largest raw material supplier for various industries, was one of the countries that experienced early effects of the pandemic. Different companies made announcements regarding possible delays in product deliveries and a slump in future sales of their products. In addition, travel bans imposed by countries in Europe affected business collaborations and partnerships. Several industries, including the electric fan industry, were hampered by these factors. The construction and revamping of interiors came to a standstill, which further decelerated the demand for electric fans in the region. Major Companies present in the market: Luminance, Westinghouse Electric Corporation, Hunter Fan Company, Fantasia Ceiling Fans, The Henley Fan Company Ltd, Orient Electric, Midea Group, and Singfun Fans.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Europe • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Europe Electric Fan market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report • Germany • United Kingdom • France • Spain • Italy • Russia

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By Electric Fan Type in the report • Ceiling Fan • Wall mount • Desk/ Table Fan • Floor Standing/ Pedestal Fan • Others ( battery operated, etc) By Application in the report • Household use • Commercial use By Technology in the report • Smart fan • Non-smart fan By Ceiling Fan type in the report • Standard Fan • Decorative Fan • High Speed Fan • BLDC (energy saving) fan • Others (LED fan, etc) By Ceiling Fan size in the report • Small • Medium • Large By Ceiling Fan Application in the report • Household use • Commercial use By Ceiling Fan Sales Channel in the report • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to electric fan industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.