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Convenience & less cooking time, drives the demand for India ready-to-mix market robustly over 2027-28: Bonafide Research
Mar, 29
2021

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Convenience & less cooking time, drives the demand for India ready-to-mix market robustly over 2027-28: Bonafide Research

 

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Ready to mix food is part of processed and convenience food products. Ready-To-Mix or Instant mixes are the edges for working people and hectic lifestyles. Diversity in culture brings more variants in Ready-To-Mix categories. Ready-To-Mix is a part of RTC which requires basic cooking before they are consumed. All the required ingredients are packed in the required proportions so that they can be easily cooked. These ready to mix food products are produced by blending several ingredients in the required proportions. Ready to mix foods are widely available across Retailers, Kirana Shops, and Online platform. As per the report published by Bonafide Research under the title ‘India Ready-To-Mix Market Outlook, 2027-28’  market is anticipated to grow robustly over the forecast period from 20212-23 to 2027-28 due to lack of time among the working populace and busy lifestyle of todays millennials.


Growing demand for premium food products due to the increasing working population is expected to be one of the trends in the ready to mix food market. Also, growing urban population in India is another major factor playing a significant role in the overall development of India ready to mix food. Rising aggressive marketing and advertising strategies by key players is one of the trending strategies in the market. The growing number of Exhibitions in the country is projected to offer bright opportunities in the ready to mix food market over the forecast period. However the only restraining factor being growing health awareness among Indian consumers is restricting the adoption of ready to mix food. Increasing adoption of a healthy lifestyle is limiting the consumption of processed and convenience food products. This is a major factor inhibiting the market growth of India ready to mix food over the forecast period.


By overlapping the trend of traditional food by scratch level people want traditional food in a quicker and easy format. MTR was the pioneer in the Ready-To-Mix market by introducing the South Indian breakfast mix and now it has elaborated vastly with an addition of regional taste products like poha from the western region, Paneer tikka dishes from the North Indian region.


Ready-To-Mix includes four segments mainly Snacks mix, Curry & Dal mix, Sweet mix, and others (Meals & rice). Snacks mix consists of Poha, Upma, Idli dosa Batter, Chapatti, Pongal, dhokla mix, etc. Curry mix includes shahi paneer mix, Paneer tikka mix, Mutton curry, Dal makhani, Dal tadka, sambar mix, Aloo mutter, etc. The dessert mix includes Kesari halwa, moong dalhalwa, Gulab jamun mix, paysum, Kheer mix etc. Others category includes Meal combos, rice mix means lemon rice, Chinese fried rice, Kadhi chawal, Sambar rice, Punjabi khichdi, etc.


Companies like Fortune have launched Bengali khichdi as the company is from West Bengal and with an increase of its acceptance and to take place in the western region they launched Gujarati khichdi by giving the importance of how much khichdi is a healthy meal.


Many entry-level companies have entered into the market with their regional taste products to capture their native market. Companies like Mother’s Magic, Bikanervala have introduced a good range of regional taste products to give ease to working women and youngsters so that they can cook easily. In the past years, Ready-To-Mix market was mostly for nuclear families and youngsters but now the trend has been widened due to market awareness and social media impact. Many FMCG of Ready-to mix market wants to give healthy and quality products to their consumers.


A wide variety range of products has been launched. They mostly first launch in the Modern retail segment to capture a bigger market with a rationale price. Ready-to-mix is an emerging segment that has immense growth potential in the country as it will help consumers to get free from the age-old traditional method of grinding, cooking, or fermenting for hours and hence making the work faster. Ready mixes like curry products rarely fail to perform, irrespective of the cooking skills of the user which acts as a key driver for the segment.


Due to Pandemic in 2020 the sale for the Ready-To-Mix segment grew and demand for products has been hiked. Companies like Id fresh, MTR, Haldiram have made special meals and combos for the consumer for the working people who got stuck because of the sudden lockdown. Flexible packaging, convenience-driven products will help to hike the market demand for Ready-To-Mix products.