Europe Digital Out of Home (DOOH) Advertising Market 2020-2030

Europe Digital Out of Home Advertising (DOOH) Market accounted for the market size of USD 1,424.2 million in 2020 and will grow by 12.7% annually over 2020-2030.

Europe DOOH advertising market accounted for $1,424.2 million in 2020 and will grow by 12.7% annually over 2020-2030 owing to the increasing adoption of digital OOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities, and growing technological advancements. Highlighted with 31 tables and 46 figures, this 100-page report “Europe Digital Out of Home (DOOH) Advertising Market 2020-2030 by Offering (Hardware, Software, Service), Application (Billboard, Transit, Street Furniture), Location (Outdoor, Indoor), End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe DOOH advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate for 2020 and forecast from 2021 till 2030 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

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In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe DOOH advertising market in every aspect of the classification from perspectives of Offering, Application, Location, End User, and Country. Based on Offering, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section. • DOOH Hardware • DOOH Software • DOOH Service

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Arun Kalwani

Arun Kalwani

Research Analyst

Based on Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section. • Billboard DOOH • Transit DOOH • Street Furniture DOOH • Other Applications Based on Location, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section. • Outdoor DOOH • Indoor DOOH Based on End User, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2019-2030 included in each section. • Retail Industry • Financial Services • Healthcare & Medical Industry • Automotive Industry • IT & Telecom • Government Agencies • Entertainment Industry • Other End Users

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Arun Kalwani

Geographically, the following national/local markets are fully investigated: • Germany • UK • France • Spain • Italy • Russia • Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland) For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2019-2030. The breakdown of key national markets by Application, Location, and End User over the forecast years are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Key Players (this may not be a complete list and extra companies can be added upon request): BroadSign International LLC Clear Channel Outdoor Holdings Inc. Daktronics Inc. Exterion Media Group EyeMedia LLC JCDecaux Group Lamar Advertising Company oOh!media Limited Outfront Media QMS Media Limited SevenOne Media GmbH Stroer SE & Co. KGaA Talon Outdoor Ltd The Times Group (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Table of Contents

  • 1 Introduction 7
  • 1.1 Industry Definition and Research Scope 7
  • 1.1.1 Industry Definition 7
  • 1.1.2 Research Scope 8
  • 1.2 Research Methodology 11
  • 1.2.1 Overview of Market Research Methodology 11
  • 1.2.2 Market Assumption 12
  • 1.2.3 Secondary Data 12
  • 1.2.4 Primary Data 12
  • 1.2.5 Data Filtration and Model Design 13
  • 1.2.6 Market Size/Share Estimation 14
  • 1.2.7 Research Limitations 15
  • 1.3 Executive Summary 16
  • 2 Market Overview and Dynamics 19
  • 2.1 Market Size and Forecast 19
  • 2.1.1 Impact of COVID-19 on World Economy 20
  • 2.1.2 Impact of COVID-19 on the Market 22
  • 2.2 Major Growth Drivers 24
  • 2.3 Market Restraints and Challenges 28
  • 2.4 Emerging Opportunities and Market Trends 31
  • 2.5 Porter’s Fiver Forces Analysis 35
  • 3 Segmentation of Europe Market by Offering 39
  • 3.1 Market Overview by Offering 39
  • 3.2 DOOH Hardware 41
  • 3.3 DOOH Software 42
  • 3.4 DOOH Service 43
  • 4 Segmentation of Europe Market by Application 44
  • 4.1 Market Overview by Application 44
  • 4.2 Billboard DOOH 46
  • 4.3 Transit DOOH 47
  • 4.4 Street Furniture DOOH 48
  • 4.5 Other Applications 49
  • 5 Segmentation of Europe Market by Location 50
  • 5.1 Market Overview by Location 50
  • 5.2 Outdoor DOOH 52
  • 5.3 Indoor DOOH 53
  • 6 Segmentation of Europe Market by End User 54
  • 6.1 Market Overview by End User 54
  • 6.2 Retail Industry 56
  • 6.3 Financial Services 57
  • 6.4 Healthcare & Medical Industry 58
  • 6.5 Automotive Industry 59
  • 6.6 IT & Telecom 60
  • 6.7 Government Agencies 61
  • 6.8 Entertainment Industry 62
  • 6.9 Other End Users 63
  • 7 European Market 2019-2030 by Country 64
  • 7.1 Overview of European Market 64
  • 7.2 Germany 67
  • 7.3 U.K. 69
  • 7.4 France 71
  • 7.5 Spain 73
  • 7.6 Italy 75
  • 7.7 Russia 77
  • 7.8 Rest of European Market 79
  • 8 Competitive Landscape 81
  • 8.1 Overview of Key Vendors 81
  • 8.2 New Product Launch, Partnership, Investment, and M&A 84
  • 8.3 Company Profiles 85
  • BroadSign International LLC 85
  • Clear Channel Outdoor Holdings Inc. 87
  • Daktronics Inc. 88
  • Exterion Media Group 89
  • EyeMedia LLC 90
  • JCDecaux Group 91
  • Lamar Advertising Company 92
  • oOh!media Limited 93
  • Outfront Media 94
  • QMS Media Limited 95
  • SevenOne Media GmbH 96
  • Stroer SE & Co. KGaA 97
  • Talon Outdoor Ltd 98
  • The Times Group 99
  • RELATED REPORTS 100

Table 1. Snapshot of Europe Digital Out of Home (DOOH) Advertising Market in Balanced Perspective, 2019-2030 17
Table 2. Growth Rate of World GDP, 2020-2022 21
Table 3. Main Product Trends and Market Opportunities in Europe Digital Out of Home (DOOH) Advertising Market 31
Table 4. Europe Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, $ mn 39
Table 5. Europe Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 44
Table 6. Europe Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 50
Table 7. Europe Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 54
Table 8. Europe Digital Out of Home (DOOH) Advertising Market by Country, 2019-2030, $ mn 66
Table 9. Germany Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 68
Table 10. Germany Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 68
Table 11. Germany Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 68
Table 12. U.K. Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 70
Table 13. U.K. Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 70
Table 14. U.K. Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 70
Table 15. France Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 72
Table 16. France Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 72
Table 17. France Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 72
Table 18. Spain Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 74
Table 19. Spain Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 74
Table 20. Spain Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 74
Table 21. Italy Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 76
Table 22. Italy Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 76
Table 23. Italy Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 76
Table 24. Russia Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, $ mn 78
Table 25. Russia Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, $ mn 78
Table 26. Russia Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, $ mn 78
Table 27. Digital Out of Home (DOOH) Advertising Market in Rest of Europe by Country, 2019-2030, $ mn 80
Table 28. BroadSign International LLC: Company Snapshot 85
Table 29. BroadSign International LLC: Business Segmentation 85
Table 30. BroadSign International LLC: Product Portfolio 86
Table 31. BroadSign International LLC: Revenue, 2017-2019, $ mn 86

Figure 1. Research Method Flow Chart 11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 16
Figure 4. Europe Digital Out of Home (DOOH) Advertising Market, 2019-2030, $ mn 19
Figure 5. Impact of COVID-19 on Business 22
Figure 6. Primary Drivers and Impact Factors of Europe Digital Out of Home (DOOH) Advertising Market 24
Figure 7. World Digital Advertising Market by Revenue, 2015-2026, $ bn 27
Figure 8. World Digital Signage Market, 2019-2026, $ mn 27
Figure 9. Primary Restraints and Impact Factors of Europe Digital Out of Home (DOOH) Advertising Market 28
Figure 10. Investment Opportunity Analysis 32
Figure 11. Porter’s Fiver Forces Analysis of Europe Digital Out of Home (DOOH) Advertising Market 35
Figure 12. Breakdown of Europe Digital Out of Home (DOOH) Advertising Market by Offering, 2019-2030, % of Revenue 40
Figure 13. Europe Addressable Market Cap in 2021-2030 by Offering, Value ($ mn) and Share (%) 40
Figure 14. Europe Digital Out of Home (DOOH) Advertising Market: DOOH Hardware, 2019-2030, $ mn 41
Figure 15. Europe Digital Out of Home (DOOH) Advertising Market: DOOH Software, 2019-2030, $ mn 42
Figure 16. Europe Digital Out of Home (DOOH) Advertising Market: DOOH Service, 2019-2030, $ mn 43
Figure 17. Breakdown of Europe Digital Out of Home (DOOH) Advertising Market by Application, 2019-2030, % of Sales Revenue 45
Figure 18. Europe Addressable Market Cap in 2021-2030 by Application, Value ($ mn) and Share (%) 45
Figure 19. Europe Digital Out of Home (DOOH) Advertising Market: Billboard DOOH, 2019-2030, $ mn 46
Figure 20. Europe Digital Out of Home (DOOH) Advertising Market: Transit DOOH, 2019-2030, $ mn 47
Figure 21. Europe Digital Out of Home (DOOH) Advertising Market: Street Furniture DOOH, 2019-2030, $ mn 48
Figure 22. Europe Digital Out of Home (DOOH) Advertising Market: Other Applications, 2019-2030, $ mn 49
Figure 23. Breakdown of Europe Digital Out of Home (DOOH) Advertising Market by Location, 2019-2030, % of Sales Revenue 51
Figure 24. Europe Addressable Market Cap in 2021-2030 by Location, Value ($ mn) and Share (%) 51
Figure 25. Europe Digital Out of Home (DOOH) Advertising Market: Outdoor DOOH, 2019-2030, $ mn 52
Figure 26. Europe Digital Out of Home (DOOH) Advertising Market: Indoor DOOH, 2019-2030, $ mn 53
Figure 27. Breakdown of Europe Digital Out of Home (DOOH) Advertising Market by End User, 2019-2030, % of Revenue 55
Figure 28. Europe Addressable Market Cap in 2021-2030 by End User, Value ($ mn) and Share (%) 55
Figure 29. Europe Digital Out of Home (DOOH) Advertising Market: Retail Industry, 2019-2030, $ mn 56
Figure 30. Europe Digital Out of Home (DOOH) Advertising Market: Financial Services, 2019-2030, $ mn 57
Figure 31. Europe Digital Out of Home (DOOH) Advertising Market: Healthcare & Medical Industry, 2019-2030, $ mn 58
Figure 32. Europe Digital Out of Home (DOOH) Advertising Market: Automotive Industry, 2019-2030, $ mn 59
Figure 33. Europe Digital Out of Home (DOOH) Advertising Market: IT & Telecom, 2019-2030, $ mn 60
Figure 34. Europe Digital Out of Home (DOOH) Advertising Market: Government Agencies, 2019-2030, $ mn 61
Figure 35. Europe Digital Out of Home (DOOH) Advertising Market: Entertainment Industry, 2019-2030, $ mn 62
Figure 36. Europe Digital Out of Home (DOOH) Advertising Market: Other End Users, 2019-2030, $ mn 63
Figure 37. Breakdown of European Digital Out of Home (DOOH) Advertising Market by Country, 2019 and 2030F, % of Revenue 65
Figure 38. Contribution to Europe 2021-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 66
Figure 39. Digital Out of Home (DOOH) Advertising Market in Germany, 2019-2030, $ mn 67
Figure 40. Digital Out of Home (DOOH) Advertising Market in U.K., 2019-2030, $ mn 69
Figure 41. Digital Out of Home (DOOH) Advertising Market in France, 2019-2030, $ mn 71
Figure 42. Digital Out of Home (DOOH) Advertising Market in Spain, 2019-2030, $ mn 73
Figure 43. Digital Out of Home (DOOH) Advertising Market in Italy, 2019-2030, $ mn 75
Figure 44. Digital Out of Home (DOOH) Advertising Market in Russia, 2019-2030, $ mn 77
Figure 45. Digital Out of Home (DOOH) Advertising Market in Rest of Europe, 2019-2030, $ mn 79
Figure 46. Growth Stage of Europe Digital Out of Home (DOOH) Advertising Industry over the Forecast Period 81

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Europe Digital Out of Home (DOOH) Advertising Market 2020-2030

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