Brazil Washing Machine Market Overview, 2028

The Brazilian washing machine market is a dynamic and significant sector within the country's consumer appliance industry. Brazil, known for its large population and growing middle class, has witnessed a surge in household spending on durable goods, including washing machines. The Brazilian washing machine market has consistently expanded over the years due to various factors such as rising disposable income, urbanization, and changing consumer lifestyles. With an increasing number of households adopting modern appliances, the demand for washing machines has been on the rise. Washing machines in Brazil are often used multiple times per week, especially in households with larger families or those with children. This frequency of use is driven by the need to maintain cleanliness and hygiene in clothing due to the warm climate and humid conditions in many parts of the country. Continuous product innovation and technological advancements drive market growth. Features such as smart connectivity, advanced wash cycles, improved water and energy efficiency, and eco-friendly options attract consumers and contribute to market expansion. According to the research report "Brazil Washing Machine Market Overview, 2028," published by Bonafide Research, The Brazil Washing Machine Market is expected to grow at above 5.32% CAGR from 2023 to 2028. Brazil is known for its focus on water conservation due to periodic droughts and the importance of sustainable resource management. As a result, many households in Brazil employ water-saving practices when using washing machines. This includes using eco-friendly and water-efficient washing machine models and selecting appropriate wash cycles to minimize water consumption. Washing machines have a relatively high penetration rate in urban areas of Brazil. Despite the widespread use of washing machines, some rural Brazilians still prefer to handwash delicate or expensive clothing items to ensure their longevity and preserve their quality.

Brazil market is characterized by intense competition among both local and international players. Major domestic manufacturers include brands such as Brastemp, Consul, and Electrolux, while global players like Samsung, LG, and Whirlpool also have a significant presence in Brazil. These companies invest in research and development to introduce innovative features, improve energy efficiency, and enhance user experience, thus staying competitive in the market. Some well-known hypermarkets and supermarkets in Brazil are Carrefour, Extra, Walmart, Pão de, Açúcar, Assaí, Makro, Dia Supermercado, Supermercado Guanabara, Supermercado Prezunic, Condor Supermercados. The most common and widely available capacities for washing machines in Brazil ranged from 8 kilograms (17.6 pounds) to 12 kilograms (26.4 pounds). These capacities are suitable for the average household's laundry needs. Front-loading washing machines are more popular in Brazil compared to top-loading machines. Front-load machines are known for their efficiency, water-saving capabilities, and better washing performance, which resonate with the preferences of Brazilian consumers. Brazilian consumers often prioritize durability when purchasing washing machines. The climate in some regions of Brazil can be humid, and durability becomes a significant factor to withstand the wear and tear caused by regular use and the climate conditions. The Brazilian government has implemented an Energy Efficiency Labeling Program (PBE) for appliances, including washing machines. The PBE provides a rating system that helps consumers identify the energy efficiency of different models. The labels display information such as energy consumption, water consumption, and performance indicators to enable consumers to make informed purchasing decisions. Brazil has set minimum energy performance standards for washing machines to ensure that appliances sold in the market meet certain energy efficiency requirements. Manufacturers must comply with these standards to ensure their products can be legally sold in Brazil. The National Institute of Metrology, Quality, and Technology (Inmetro) is responsible for certifying and ensuring the compliance of appliances with Brazilian regulations. Washing machines must undergo testing and certification by Inmetro to meet safety and performance standards before they can be sold in the Brazilian market. The Brazilian washing machine market continues to flourish, driven by factors such as rising disposable income, urbanization, and evolving consumer preferences. With a diverse range of products available, including energy-efficient and smart appliances, manufacturers strive to meet the demands of the increasingly discerning consumers. The competition among local and international players, along with the introduction of innovative features, promises a vibrant and dynamic future for the washing machine market in Brazil. Considered in this report • Geography: Brazil • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Brazil washing machine market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

By Product type • Front Load Automatic • Top Load Automatic • Semi Automatic • Dryer By Capacity • Below 6 Kg • 6.1 Kg to 8 Kg • Above 8 Kg By Technology • Smart Connected • Conventional

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

By Distribution Channel • Multi Branded Store • Brand Exculsive strores • Supermarket and Hypermarkets • Online • other (institutional sales) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.