Argentina Skin Care Market Overview, 2028

Argentina is a country with a strong culture of personal grooming, which has led to a growing demand for skin care products. The market is dominated by a few large players, but there is also room for smaller, niche brands to succeed. The face care segment is the largest and most mature, but there is also significant growth potential in body care, sun care, and other segments. Factors such as rising disposable incomes, increasing awareness about skincare, and a growing interest in natural and organic products have contributed to the market's expansion. There are also several challenges that the Argentine skincare market is facing. The major challenge is the economic instability in the country. Argentina has experienced several economic crises in recent years, which has led to a decrease in consumer spending and a rise in inflation rates. This has impacted the purchasing power of consumers, making it difficult for them to buy expensive skincare products. Another is the high import taxes on skincare products. This has made it difficult for international brands to enter the Argentine market, which has limited the variety of products available to consumers. The Argentine skincare market presents significant opportunities for growth, particularly in the areas of natural and organic products, anti-aging solutions, and men's grooming products. As consumers become more conscious about the ingredients in their skincare products and seek out products that are environmentally friendly and cruelty-free, brands that cater to these needs are likely to thrive. Men become more interested in grooming and skin care, there is a growing market for skincare products specifically targeted towards men. According to the research report, "Argentina Skin Care Market Overview, 2028" published by Bonafide Research, The Argentina Skin Care market is projected to reach market size of higher than USD 1.5 Billion by 2028. Influencer marketing is becoming increasingly important in Argentina, and many skin care brands are leveraging the power of social media influencers to reach their target audience. Drivers are fueling growth in the skin care market in Argentina, but there are also challenges, such as the economic instability in the country and the impact of the COVID-19 pandemic. As the population in Argentina ages, there is a growing demand for anti-aging skin care products. This has led to the development of new and innovative products that target specific age-related skin concerns. CBD-infused skin care products are gaining popularity in Argentina due to their anti-inflammatory and anti-oxidant properties. These products are known to soothe the skin and help reduce inflammation, making them ideal for people with sensitive skin or skin conditions such as acne or rosacea. Dermocosmetics are cosmetic products that have a therapeutic effect on the skin. It is a skin care treatment which is developed in Argentina. They are developed with the help of dermatologists and are targeted towards specific skin concerns such as acne, eczema, and rosacea. Many Argentinean companies are now focusing on developing dermocosmetic products to cater to the growing demand for these products. Popular skin care treatment in Argentina is the use of clay masks. Clay is a natural ingredient that is known for its ability to absorb impurities and toxins from the skin. Many clay masks in the Argentina market are formulated with natural ingredients such as aloe Vera, chamomile, and lavender to provide additional benefits for the skin. Many Argentinian skin care treatments include the use of plant-based ingredients such as rosehip oil, chamomile, and lavender. These ingredients are believed to have anti-inflammatory and soothing properties that can help improve the overall health and appearance of the skin.

In the skin care market of Argentina divided into three segments; face care, body care and the lip care. These three are different segment include different types of the products for the human skin care purpose and that all products has a different purpose for the skin endorsement. Among all these segment body care is more dominating in the market the affordability of body care products compared to facial care products may be another reason for the dominance of this segment. Consumers may be more willing to invest in products for their body that offer good value for money and are accessible to a wider range of consumers, including those on a tighter budget. This is particularly relevant in a market like Argentina, where economic uncertainty has led to consumers becoming increasingly price-sensitive. The growing demand for facial masks in Argentina can be attributed to few factors. Facial masks are seen as a convenient and affordable way to pamper at home. With the busy lifestyles that many people lead, they may not have the time or money to go to a spa for a facial treatment. And the social media and influencer marketing have played a role in the growing popularity of facial masks. Many beauty bloggers and influencers in Argentina promote the use of facial masks and share their own experiences with their followers. This has created a buzz around facial masks and encouraged more people to try them out for themselves. While facial care products remain popular in the Argentina skin care market, there has been a growing demand for body care products such as body wash, body oil, and body powder. This is because consumers are becoming more aware of the importance of taking care of their entire body and not just their face. Additionally, the harsh environmental conditions and pollution in some areas of Argentina can lead to dry and damaged skin, which makes body care products essential for maintaining healthy and hydrated skin. The demand for body oil and body powder in Argentina's skincare market is driven by consumer preferences for more effective, luxurious, and multi-functional products that offer a range of benefits beyond basic hydration. There are several reasons for the men skin care products are trending on the skin care products market in Argentina; one factor is changing societal norms and attitudes towards male grooming and self-care. Men are now more aware of the importance of taking care of their skin and are willing to invest in skin care products to maintain a healthy and youthful appearance. Another factor is the rise of specific products and brands targeted towards men's skin care needs. These products are formulated to address common skin concerns among men, such as oiliness, acne, and razor burn.

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Manmayi Raval

Research Consultant

Premium skin care brands are using innovative ingredients and advanced technology to create highly effective and specialized products. These products cater to specific skin concerns and offer superior results, which attracts consumers who are willing to pay a premium price for them. Furthermore, premium skin care brands invest heavily in marketing and branding to create a luxury image that appeals to consumers who are seeking a pampering experience. This contributes to the perception that premium products are of higher quality, and consumers are willing to pay more for that assurance. Online distribution channels have become more popular in the Argentine skin care market due to several reasons. Firstly, the convenience of online shopping has increased significantly, especially during the COVID-19 pandemic, when many consumers are opting for online shopping to avoid physical contact. Secondly, online channels offer a wider range of products, including international brands, which are not readily available in physical stores. Thirdly, online channels offer competitive pricing, discounts, and promotions that are not always available in physical stores. Finally, the growth of social media has played a significant role in promoting and advertising skin care products, leading to an increase in demand for online channels. Therefore, the online distribution channel is booming in the Argentine skin care market, and it is expected to continue growing in the future. Considered in this report • Geography: Argentina • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • Argentina Skin Care market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Face care • Body care • Lip care By Face care products • Face cream • Face wash and cleanser • Sun care (sunscreen SPF products) • Facial Masks (sheet mask, leave in & wash off) • Tonner • Serums • Shaving lotion & cream • Others (Exfoliators, Eye creams, scrub, bleach) By Body Care products • Body Lotions • Body wash • Others (Body Oil, Body Powder) By Lip Care products • Lip Balms • Lip Scrubs • Lip Masks • lip oil • Others By End User • Female • Male • Unisex By price range • Mass • Premium By Distribution Channel • Specialist retail shops • Supermarkets / Hypermarkets • Online retail channels • Other distribution channel The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.